ITI Mutual Fund launches new brand identity ‘Diviniti Specialized Investment Fund'
ITI Asset Management has announced the launch of Diviniti SIF, a new platform focused on the Specialized Investment Fund (SIF) business. Diviniti
SIF
will offer innovative investment solutions across equity, hybrid, and fixed income categories, tailored to meet the evolving preferences of investors.
'With the launch of Diviniti SIF, ITI AMC is making a strategic foray into the rapidly evolving SIF space. We see SIFs as the next frontier in investment solutions—a dynamic middle ground between traditional mutual funds and PMS/AIFs—offering the innovation and flexibility needed to address changing investor needs. As investor expectations rise, SIFs have the potential to redefine how portfolios are constructed and managed,' said
Jatinder Pal Singh
, CEO,
ITI Mutual Fund
.
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He added, 'The name 'Diviniti SIF' is inspired by two meaningful concepts: 'Divine'—symbolizing higher purpose, integrity, and universal wisdom, and 'Niti'—a Hindi word that stands for ethical policy, moral governance, and strategic principles.'
'Together, 'Diviniti' captures our commitment to purpose-driven, responsible investing with long-term impact. It reflects our vision of creating a Specialized Investment Fund that is not only financially robust but also ethically sound and socially responsible,' Singh further stated.
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As of May 31, 2025, the fund house's assets under management (AUM) stood at Rs 10,242.69 crore. Of this, equity AUM accounted for Rs 9,456.17 crore, while hybrid and debt schemes contributed Rs 434.01 crore and Rs 352.50 crore, respectively, according to a press release by the fund house.
The AUM is geographically well-diversified, with the top five cities accounting for 43.82% of the total. The next 10 cities comprise 21.22%, followed by the next 20 cities at 16.53%, the next 75 cities at 13.42%, and other locations contributing 5.01%, the release added.
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Mirae Asset Mutual Fund launches new brand identity 'Platinum SIF'
Last week, Mirae Asset Mutual Fund unveiled its new
brand identity
, 'Platinum SIF,' marking a strategic shift in its approach to product innovation. The initiative aims to create space for differentiated strategies within the mutual fund framework.
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