As The Lakers Sell For $10 Billion, A Jerry Jones Cowboys Value Question Is Raised
As The Lakers Sell For $10 Billion, A Jerry Jones Cowboys Value Question Is Raised originally appeared on Athlon Sports.
FRISCO - Forbes magazine named the Dallas Cowboys as the most valuable of the 32 NFL franchises, putting Jerry Jones' team's number at $10.1 billion.
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Forbes magazine is wrong.
The Los Angeles Lakers just set the record for the largest sale of a sports franchise ever, with Mark Walter, Walter, CEO of Guggenheim Partners and the owner of the Los Angeles Dodgers, buying the crown jewel of the NBA for $10 billion.
Walter, according to Bloomberg, has a net worth estimated at $12.5 billion.
That's as big as it gets ... and yet with all due respect to basketball and the Lakers?
That's not the NFL. And that's not the Cowboys.
It all leads to a most natural question, though, as it relates to the NFL ...
If the Lakers are worth $10 billion ...
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What are Jerry's Cowboys worth?
We could start here, going back to the Forbes evaluation. In August 2024, the outlet pegged the Lakers as being worth $7 billion.
Then comes the sale at $10 billion.
That's a 43-percent jump from that original valuation.
Now, before we do the same exercise, know that the idea of Jones selling "America's Team'' is fantasy. (And to Jerry's critics, a delightful one.) He has spoken to us numerous times about how this is a "family business'' and that his children and grandchildren and future heirs will "own the Cowboys long after I'm gone.''
As Jerry has said to us: "The Cowboys are simply not for sale. Ever.
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Jones, 82, has recently overseen a very subtle change in that regard. His adult children are Stephen, Charlotte and Jerry Jr., and increasingly, when their names are in the news, they are referred to as "co-owners.''
A family business.
Back in 2018 - when the Cowboys were valued at $5 billion, he spoke to Bloomberg about a scenario in which he "had to sell the team,'' and said, "I wouldn't accept anything less than $10 billion.''
Again, this isn't happening. But ... maybe if he "had to sell'' the number would once again be double the valuation, so ...$20 billion, maybe?
Jones bought the Cowboys in 1989 for $150 million - which was a record at the time. His stewardship has build him and family an empire ... one that can't be matched even by what just happened with the Lakers. ...
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And one that's not going to change, no matter the criticism from those who wish Jerry Jones would change his mind about selling.
Related: Jerry Jones Gives Dallas Cowboys Cheerleaders 400-Percent Raise Leaving One Major Question
Related: Should Cowboys' Dak Prescott Be A Running QB In 2025?
This story was originally reported by Athlon Sports on Jun 21, 2025, where it first appeared.
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