David Droga is stepping down as CEO of Accenture Song
Accenture announced on Wednesday that David Droga, CEO of its technology-focused creative group Accenture Song, will step down from his role in September. Droga will transition from his day-to-day leadership role into a broader strategic role as vice chair of Accenture.
As part of the transition, Ndidi Oteh, who currently serves as the Americas lead for Accenture Song, will become the CEO of Accenture Song, the company said. He will also join Accenture's Global Management Committee.
Meanwhile, Nick Law, current creative chairperson for Accenture Song, is set to become the creative strategy and experience lead.
'Once-in-a-generation creative leader'
An award-winning creative executive, Droga founded his New York-based namesake advertising agency, Droga5, in 2006. Under his leadership, the creative agency won numerous awards for its innovative advertising campaigns.
In 2019, Droga sold Droga5 to Accenture Song (formerly Accenture Interactive). The agency has offices in New York City, London, Dublin, Tokyo, and São Paulo.
He became CEO of Accenture Song in 2021 after Accenture chair and CEO Julie Sweet asked him to step into the leadership role, as Sweet told Modern CEO in January. She saw the benefit of bringing his creative perspective to the leadership team.
Droga's ideas helped to transform Accenture Song and accelerated the company's growth. As CEO, he introduced an operating model that merged creativity, design, technology, AI, data, and strategy into one connected platform. Droga spoke about how AI was transforming the advertising industry on Fast Company's 'Brand New World' podcast in February.
In a news release, Sweet described Droga as a 'once-in-a-generation creative leader and business builder' who has 'lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song.'
'I am ready to catch my breath'
In today's company news release, Droga expressed appreciation and conveyed his optimism for the future of Accenture Song. 'With such extraordinary leadership in place, it felt like the right time,' he said.
He also discussed his next chapter. 'After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways.'
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