Latest news with #Droga5
Travel Weekly
13-06-2025
- Business
- Travel Weekly
Travel management hits the mainstream: American Express GBT launches ad campaign
American Express Global Business Travel (No. 3 on Travel Weekly's Power List) is launching its first brand campaign, "Great Ideas Travel." The campaign focuses on the ideas, connections and possibilities that come from gathering in person, Amex GBT said, and introduces its global brand identity and role as a partner in business. In its first commercial, a woman has traveled to inspect shirts on a number of clothing mannequins that are exposed from the waist down. All of a sudden, she gets an idea and says, "What if we started making pants?" The campaign will run on television, social media, digitally and in out-of-home channels as well as appearing at events and on owned channels. Amex GBT chief marketing officer Alisa Copeman called the campaign "a new way of telling the Amex GBT story." "Working with our global creative partners, we have brought to life the experience that Amex GBT delivers every day, through its people and technology. We have built a campaign that demonstrates the importance of business travel, and the energy and magic created when you bring people together," Copeman said. Droga5 London was a strategic and creative partner on the campaign.
Yahoo
29-05-2025
- Business
- Yahoo
David Droga is stepping down as CEO of Accenture Song
Accenture announced on Wednesday that David Droga, CEO of its technology-focused creative group Accenture Song, will step down from his role in September. Droga will transition from his day-to-day leadership role into a broader strategic role as vice chair of Accenture. Spicy AI-generated TACO memes are taking over social media because 'Trump always chickens out' Lego's first book nook is an addictively interactive diorama Forget quiet quitting: I'm using 'loud living' to redefine workplace boundaries As part of the transition, Ndidi Oteh, who currently serves as the Americas lead for Accenture Song, will become the CEO of Accenture Song, the company said. He will also join Accenture's Global Management Committee. Meanwhile, Nick Law, current creative chairperson for Accenture Song, is set to become the creative strategy and experience lead. An award-winning creative executive, Droga founded his New York-based namesake advertising agency, Droga5, in 2006. Under his leadership, the creative agency won numerous awards for its innovative advertising campaigns. In 2019, Droga sold Droga5 to Accenture Song (formerly Accenture Interactive). The agency has offices in New York City, London, Dublin, Tokyo, and São Paulo. He became CEO of Accenture Song in 2021 after Accenture chair and CEO Julie Sweet asked him to step into the leadership role, as Sweet told Modern CEO in January. She saw the benefit of bringing his creative perspective to the leadership team. Droga's ideas helped to transform Accenture Song and accelerated the company's growth. As CEO, he introduced an operating model that merged creativity, design, technology, AI, data, and strategy into one connected platform. Droga spoke about how AI was transforming the advertising industry on Fast Company's Brand New World podcast in February. In a news release, Sweet described Droga as a 'once-in-a-generation creative leader and business builder' who has 'lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song.' In today's company news release, Droga expressed appreciation and conveyed his optimism for the future of Accenture Song. 'With such extraordinary leadership in place, it felt like the right time,' he said. He also discussed his next chapter. 'After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways.' Shares of Accenture Plc (NYSE: ACN) were flat in early trading on Wednesday. This post originally appeared at to get the Fast Company newsletter:
Fast Company
28-05-2025
- Business
- Fast Company
‘You die if you stop moving:' Advertising legend David Droga on his plans for semi-retirement
David Droga is stepping down as CEO of Accenture Song, the global consultancy's creative marketing services unit. In September Droga will transition from his day-to-day leadership into a broader strategic role as vice chair of Accenture. Within only four years, Droga led Song's growth from $12.5 billion to $19 billion in revenue, all while winning Grand Prix at the Cannes Lions Festival of Creativity every year, I-COM Data Creativity Awards, Red Dot Design Awards, Webbys, and its first Emmy. Droga came to Accenture back in 2019, after Accenture Interactive acquired his ad agency Droga5. At the time, Droga explained that brand communications had gone far beyond just advertising, seeping into every time and place a consumer experiences a brand—from ads to retail to e-commerce. He knew the combination of Accenture's scale and digital expertise and Droga5's strategy and creativity would be in high demand. 'CEOs, CMOs, and CIOs all need to be on the same page, because they all affect each other now,' he said at the time. 'This isn't a nice-to-have. I think it's going to be crucial for any brand going forward. This is future-proofing.' Six years later, many brands are now just coming to terms with this. When Accenture Interactive was rebranded as Song, Droga (who was named CEO in 2021) saw it as another future-proofing move, to make sure the company's structure matched client demands. 'We're now more in line with each other, working on solutions together, same P&L, so there's no competing forces getting in the way,' he said. 'I think that's the only way to step up and deliver what clients need.' The final deadline for Fast Company's Brands That Matter Awards is this Friday, May 30, at 11:59 p.m. PT. Apply today.
Fast Company
28-05-2025
- Business
- Fast Company
David Droga is stepping down as CEO of Accenture Song
Accenture announced on Wednesday that David Droga, CEO of its technology-focused creative group Accenture Song, will step down from his role in September. Droga will transition from his day-to-day leadership role into a broader strategic role as vice chair of Accenture. As part of the transition, Ndidi Oteh, who currently serves as the Americas lead for Accenture Song, will become the CEO of Accenture Song, the company said. He will also join Accenture's Global Management Committee. Meanwhile, Nick Law, current creative chairperson for Accenture Song, is set to become the creative strategy and experience lead. 'Once-in-a-generation creative leader' An award-winning creative executive, Droga founded his New York-based namesake advertising agency, Droga5, in 2006. Under his leadership, the creative agency won numerous awards for its innovative advertising campaigns. In 2019, Droga sold Droga5 to Accenture Song (formerly Accenture Interactive). The agency has offices in New York City, London, Dublin, Tokyo, and São Paulo. He became CEO of Accenture Song in 2021 after Accenture chair and CEO Julie Sweet asked him to step into the leadership role, as Sweet told Modern CEO in January. She saw the benefit of bringing his creative perspective to the leadership team. Droga's ideas helped to transform Accenture Song and accelerated the company's growth. As CEO, he introduced an operating model that merged creativity, design, technology, AI, data, and strategy into one connected platform. Droga spoke about how AI was transforming the advertising industry on Fast Company's 'Brand New World' podcast in February. In a news release, Sweet described Droga as a 'once-in-a-generation creative leader and business builder' who has 'lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song.' 'I am ready to catch my breath' In today's company news release, Droga expressed appreciation and conveyed his optimism for the future of Accenture Song. 'With such extraordinary leadership in place, it felt like the right time,' he said. He also discussed his next chapter. 'After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways.'
Irish Independent
20-05-2025
- Business
- Irish Independent
‘No matter what size your business is, we are here to help' – finding the best path to net-zero emissions
Pod Net Zero Ireland is a podcast series for anyone working in marketing, media, or the advertising industry. It brings together inspiring conversations with professionals across these industries who are navigating their journey towards net zero. The podcast aims to spark ideas, share insights, and highlight how individuals and organisations are addressing the climate crisis through their work. In this first episode of this series, host Colette Henry (Marketing & Executive Coach, ex Droga 5 & Accenture Song) speaks with Mary O'Sullivan (Director of International Markets at Ad Net Zero Europe). The mission of Ad Net Zero is simple yet ambitious: to bring the media and advertising community together to collectively tackle emissions and contribute to a more sustainable future. Mary states that: 'From the point of view of the whole industry, what we're finding is that a lot of the larger organisations may have the resources behind to set up a sustainability team or task force. 'What we're also seeing is that a lot of smaller agencies and smaller companies have said 'We don't know what our impact is, we don't know how to measure our CO2 emissions, what does that mean, how do we go about changing, and what would that change look like?'' 'So what we try to do is bring everybody to the able and say, 'No matter what size you are, what your part is within the industry, we're here to create a platform or an environment where you can get help, support, training, information, and guidance'.' Ad Net Zero Ireland launched in 2022 and is led by IAPI (Institute of Advertising in Ireland) in partnership with AAI (Advertising Association in Ireland); MII (The Marketing Institute of Ireland); CPI (Commercial Producers Ireland); and IAB Ireland. The Irish chapter was quickly followed by the US and New Zealand, with Australia, as well as large parts of Europe, with even more of our continental neighbours expected to join the initiative soon. Its mission is simple yet ambitious: to bring the media and advertising community together to collectively tackle emissions and contribute to a more sustainable future. At the time, it was becoming increasingly clear to those in the advertising and media sectors that they had a significant role to play in addressing the climate emergency. The industry wasn't just a passive observer of climate change, it was actively contributing to it through its operations, productions, and the behaviours it influenced. Ad Net Zero was formed as a response to this realisation. It brings together media, advertising, and marketing organisations across the board, uniting them around the shared goal of reducing carbon emissions and collectively finding practical solutions. Rather than acting in isolation, businesses now have a platform to collaborate, share knowledge, and align on common sustainability goals. At the heart of Ad Net Zero are five key actions designed to guide the industry on its path to net zero: One - Reduce emissions from advertising business operations Two - Reduce emissions from advertising production Three - Reduce emissions through media planning and buying Four - Reduce emissions from awards and industry events Five - Use advertising's power to drive more sustainable behaviour change These five pillars provide a framework that organisations of all sizes can adopt, adapt, and act upon. Whether you're a multinational agency or a small, independent studio, the actions offer a practical roadmap to reducing environmental impact. Whether you're just starting to consider your environmental footprint or you're already well on your way with a sustainability strategy, Ad Net Zero Ireland provides tools and insights to help move forward. Ultimately, the journey to net zero doesn't have to be taken alone. With collaboration, transparency, and a commitment to change, the advertising and media industries can be powerful forces for good.
