May the 4th be with you: The best Star Wars Day 2025 deals and new products

My favorite unofficial holiday is almost here! May the 4th, also known as Star Wars Day, is a celebration of all things from a galaxy far, far away. As an editor who has been fawning over Star Wars for nearly her entire life, I am so excited to be rounding up all the best deals and new product launches, many of which I will be shopping myself.
This year's Star Wars Day is extra special because it coincides with the 20th anniversary of 2005's 'Star Wars: Revenge of the Sith.' It's my favorite flick from the franchise, so these deals may be a bit biased to include some Episode III offerings. But even if you prefer the Original Trilogy, one thing you can count on is that these are the best May the 4th deals to shop this year.
Ahead of May 4, many of the deals and new launches are already live. There's sure to be more this weekend, but you can get a head start now. I'll update this story for the next several days, so keep checking back for the latest offers. Take it from one Star Wars fan to another and dive in, below.
Retailers including Amazon, Lego, Target and Walmart are getting in on the Star Wars Day action. If you're looking for all the different sales in one place, these are the best. Before I dive into different categories, this is the perfect starting point to save or check out what's new for 2025.
Amazon Star Wars Day Sale
Save on everything from DVDs to electronic lightsabers and so much more. Amazon also has many of the new product launches for May the 4th on its digital shelves.
Lego Star Wars Day Sale
Lego has a collection of new sets out today and is also running a double reward points promotion on top of offering cash discounts on older kits. Save on X-Wings, Clone troopers and more.
Target Star Wars Day Sale
Deals and new product launches are live at Target for Star Wars Day. Save through the end of the weekend on home decor, apparel and so much more.
Walmart Star Wars Day Sale
Toys, collectibles and apparel are all on sale through the weekend. Many of the new product launches for May the 4th can also be found at Walmart. Each time I get on a video call with a new coworker, we always spend the first half hour talking about every little collectible stationed on the massive shelf behind me, especially the majority that are Lego Star Wars kits. Luckily, the biggest sale of the year on Lego kits from the Star Wars universe is live for May the 4th. Below, you'll find deals on many of the sets I own.
Lego dealsLego Buildable R2-D2 Astromech Droid Set
R2-D2 may just be the most recognizable robot in all of sci-fi. Build your own version of the astromech droid at its second-best price yet. Today's offer is within $2 of the all-time low.
Lego Midi-Scale Millennium Falcon
This Lego set is anything but a hunk of junk. This scaled-down starfighter is the perfect build to rest on your desk for showing off some Star Wars fandom.
Lego Arc-170 Starfighter
I bought this set back in January when it launched, and now it's on sale for the first time. It's one of my favorite ships in the Star Wars universe and makes for a great Lego build.
Lego The Mandalorian Helmet
Lego's buildable helmet series assemble display-worthy builds, and this chromed kit of The Mandalorian is no exception. It rests on a black base with a name plate for adding to your collection or displaying on its own.
Lego Obi-Wan Kenobi's Jedi Starfighter
Lego is releasing a new version of Jango Fett's ship, and this discounted Jedi Starfighter goes perfectly with it. Save 20% while adding to your "Attack of the Clones" collection.
Lego Midi-Scale Tantive IV
Another entry in Lego's Midi-Scale collection, this ship lets you bring a piece of the opening scene of "A New Hope" to anywhere that could use a little extra fun.
Lego 'A New Hope' Boarding The Tantive IV
Speaking of the Tantive IV, this diorama-style kit stacks up to recreate the tense scene that introduced the world to Darth Vader.
Lego Ahsoka's Jedi Interceptor Set
I recently picked this set up when it first hit store shelves in January. While I have many of the kits in this guide, there's a special place in my heart (and my collection) for these Jedi Interceptors inspired by "Revenge of the Sith." New Lego kitsLego UCS Jango Fett's Starship Set
Each spring, Lego launches a massive new kit from the Star Wars universe for May the 4th as part of its Ultimate Collector Series (UCS). This year's is the first recreation of Jango Fett's ship since all the way back in 2022. I'll be buying this kit for myself.
Lego Buildable Chopper Astromech Droid Set
To go alongside the discounted R2-D2 listed earlier in this guide, the buildable Lego Chopper is hitting the scene for the first time this Star Wars Day.
Lego Rebel U-Wing Starfighter Set
I am obsessed with "Andor" right now, and this set gives builders a chance to assemble the titular rebel alongside some other all-new minifigures. K-2SO is also back in Lego form for the first time in ages.
Lego Revenge of the Sith Heroes & Villains BrickHeadz
Another Lego tradition for May the 4th, the company launches a pack of BrickHeadz themed around a certain film in the franchise. This year, "Revenge of the Sith" is getting some love with five brick-built recreations of the movie's heroes and villains.
Lego Buildable K-2SO Security Droid
On top of his minifigure appearance in the U-Wing set, K-2SO is also getting a buildable character kit. This one is roughly the same scale as R2 and Chopper, so all three will look great on display next to each other.
Lego Jango Fett Helmet
Lego's helmet series make great display pieces, and this Jango Fett version is no exception. Find it at Lego, Amazon and Target.
Lego Brick-Built Star Wars Logo
This might be the most odd Lego set we've seen in ages, but there's certainly some charm to a brick-built Star Wars logo. I won't spoil the fun, but there's a reference to "A New Hope" to be discovered as part of the assembly process.
Lego Kylo Ren Helmet
It's rare to get a Lego Star Wars set from the Sequel Trilogy. But for May the 4th and the tenth anniversary of "A Force Awakens," this new Kylo Ren helmet is hitting store shelves. Toy and collectible dealsHasbro Luke Skywalker Force FX Elite Lightsaber
Hasbro makes some of the best props for Star Wars fans with its Force FX series. The iconic weapon of Luke Skywalker in "Return of the Jedi," this recreation of the hero's saber features a light-up blade, battle sounds and light effects to ensure you're ready to take down the Emperor.
Hasbro The Black Series The Mandalorian Helmet
This (deal) is the way to save for May the 4th. The wearable helmet has a chrome finish to imitate the Beskar armor it's based on and looks great on display if you won't plan on recreating scenes from "The Mandalorian."
May the 4th Funko Pop! Sale
Funko Pop! vinyl figures cover practically every character from the Skywalker Saga. Now, over 100 figures are included in the brand's buy two, get one free sale. New toys and collectiblesHasbro The Black Series 501st Legion Clone Trooper Helmet
This electronic helmet is just as cool to wear as it is put up on your shelf. It features sound effects inspired by the Prequel Trilogy and "The Clone Wars" series, alongside a slick blue paint scheme.
Hot Toys Sixth Scale K-2SO
I have a few Hot Toys in my collection, and they're some of the coolest figures you can buy. This year's Star Wars Day event introduces a new K-2SO to celebrate May the 4th. Whether you're looking to buy physical copies of the Skywalker Saga or dive into one of the latest Star Wars video games, there are deals to shop. I also found quite a few new product releases in the world of tech, including droid-inspired iPhone 16 cases, earbuds and an Echo Dot stand.
DealsStar Wars: A New Hope Blu-ray
If you still don't have a copy of the original Star Wars film in your collection, this deal is for you. We're big fans of physical media here at CNN Underscored, mostly because of just how much better 4K Blu-rays look than versions on streaming services.
Star Wars Outlaws
Star Wars Outlaws lets you live out your intergalactic smuggling fantasies in a vast open world. If you have yet to dive into the digital hub of scum and villainy, now is your chance. Read our review
Star Wars: Andor — The Complete First Season Blu-ray
You can come argue with me on social media, but "Andor" is the best Star Wars project in decades. This Blu-ray copy of the first season is nearly half off for May the 4th.
Star Wars Jedi: Survivor
We called Jedi: Survivor the best Star Wars game in decades. Now, it's seeing a massive discount for May the 4th. Read our review New releasesCasetify R2-D2 iPhone 16 Case
Casetify launches a new Star Wars case collection every year. For 2025, we're getting some designs themed around droids like R2-D2. Pricing starts at $64 and can be customized to all of Apple's latest smartphones.
Amazon TIE Fighter Stand Echo Dot Stand
Do you have an Amazon Echo Dot? Dress up the smart speaker like an Imperial TIE Fighter with this themed stand. It works with 4th and 5th Generation Echos.
Audio-Technica The Mandalorian Earbuds
Audio-Technica does more than just make some of our favorite audio gear. It also makes fun collaboration products, like these true wireless earbuds themed around The Mandalorian.
Casetify C-3PO iPhone 16 Case
C-3PO is also getting some love with the new Casetify lineup. This case also comes in different versions to fit with Apple's newest iPhone 16 devices, but also has the option for a chromed finish to really exhibit the Protocol droid vibes from the franchise. Backpacks, baseball jerseys and watches are just some of the Star Wars Day offerings to shop this year. I expect to see more deals trickle in through the weekend as May the 4th gets closer, but there are still some notable discounts to peruse ahead of time.
DealsCitizen Eco-Drive Star Wars The Mandalorian Watch
Clip the on-page coupon to score a new all-time low price on this Mandalorian-inspired timepiece from Citizen. The black stainless steel casing is reminiscent of the bounty hunter's Beskar armor.
Star Wars T-Shirts
Amazon has tons of official Star Wars T-shirts on sale for May the 4th. Pricing starts from $20 and includes quite a few styles. I love the retro vibes on this vintage Mandalorian tee, but there are also tons of other looks on sale.
Star Wars X RockLove Yoda Kyber Crystal Necklace
RockLove makes some of the best jewelry for geeks. Quite a few of these Kyber Crystal necklaces are on sale right now, but this green one really pops. New releasesHoth Echo Base Baseball Jersey
I picked up one of these jerseys and am shocked by how good the quality is. It feels like an official jersey from the MLB shop. The sizing is a little big, so I would order a size down from what you'd normally wear.
Vera Bradley Star Wars Bancroft Backpack
My fellow deals expert at CNN Underscored, Elena Matarazzo, has been a fan of Vera Bradley since her elementary school days and loves the brand's lightweight and machine-washable bags. So, I had to include its new Star Wars backpack.
BaubleBar Grogu Ring Set
Most of my colleagues love BaubleBar, and the company is now launching something that is getting me on board with its jewelry. This adorable ring set comes with four interlocking rings that deck out your finger with Grogu.
Heroes and Villains The Mandalorian Tee
Heroes and Villains makes some of the best Star Wars apparel. Now for May the 4th, the brand has a collection of Western-inspired shirts featuring various bounty hunters like Mando.
Boba Fett Baseball Jersey
If you prefer the outlaw vibes of everyone's favorite bounty hunter, this Boba Fett jersey has the same quality build as the Hoth counterpart I own. The sizing is a little big, so I would order a size down from what you'd normally wear.
Loungefly Hoth Mini Backpack
Loungefly bags are super popular across all fandoms, but this Hoth-inspired backpack is just for fans of "The Empire Strikes Back." I love the light blue color scheme and the prominent AT-AT design on the lower pocket. There are always some Star Wars deals floating around the web, but it's not every day that this many discounts are live at once. May the 4th, being Star Wars Day, is the best chance to save on everything from toys and collectibles to apparel, DVDs and more. Odds are, if a product is inspired by the Millennium Falcon or comes outfitted with an Imperial logo, it's on sale today.
Our senior deals editor Rikka Altland has been enjoying Star Wars since before she could form full sentences. If you're looking for deals and new product launches that are curated by a true fan, then there's no better place on the web to shop. Her home is filled with Lego starfighters, light-up lightsabers and an assortment of Astromech droids. She even has a Star Wars tattoo of Hunter, Wrecker, Crosshair and the rest of the Bad Batch members.
Altland combines that passion for the sci-fi franchise with her decade of experience hunting for deals. She has worked in the service journalism industry for nearly a decade and regularly reviews tech for a living, frequently collaborating with CNN Underscored's team of testing experts.

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