Payment companies team up to help developers ditch App Store billing
Two transactional companies have teamed up to help app developers monetize their services outside of Apple's App Store. The new integration, launched by in-app payment system provider Paddle and the RevenueCat subscription platform, makes it easier for developers to unify subscriptions across web and mobile instead of building their own solutions from scratch.
This launch follows the Epic v. Apple ruling in April that blocks Apple from collecting fees on purchases made outside of its App Store system and restricting in-app links to external payments in the US. That means app developers are less restricted by Apple's commission charges and payment system, but would be faced with independently managing complexities like tax, compliance, and cross-platform support for subscriptions.
The RevenueCat and Paddle integration is designed to make these issues easier for developers to navigate. It's supported across iOS, Android, and web, allowing consumers to subscribe on one platform and automatically unlock access across others. RevenueCat provides an analytics dashboard for managing performance insights, while Paddle handles payments, tax, and compliance on the web.
'There's a huge opportunity for subscription apps to grow revenue by expanding to the web — but that shift brings new technical and operational challenges,' Paddle CEO Jimmy Fitzgerald said in the announcement. 'By partnering with RevenueCat, we're making it easier for developers to manage subscriptions across platforms, while giving them more control over how and where they monetize.'
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