Vir Das Calls Out ‘Film People' Who Are ‘Upset' With Influencers At Cannes 2025

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Vir Das has come out in support of influencers and penned an elaborate note on social media.
Actor-comedian Vir Das has sparked a debate online after calling out Bollywood personalities for criticising influencers at the Cannes Film Festival. His comments on the film industry's 'hypocrisy' have divided public opinion. According to the comedian, some people have been critical of influencers gracing the Cannes 2025 red carpet, particularly artists who don't think they belong on the French Riviera. Now, Vir Das has come out in their support and penned an elaborate note on his social media handle.
The Delhi Belly actor, in his post, admitted that he never thought he would be defending the influencers, but some 'film' people's 'elitism was off the hook".
Acknowledging that walking the Cannes red carpet brought exposure, specifically for those working with lesser-known designers, Das said, 'I get the appeal and eyeballs a red carpet brings." He stated that he respects the 'hustle' it takes to reach that stature. He added walking down the red carpet may not be his cup of tea, but he 'respects the underdog energy'.
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A post shared by Vir Das (@virdas)
Taking a jab at the 'hypocrisy' of the film industry, Das said those miffed with influencers being at Cannes 2025 should cease appearing on their podcasts or working with them to market their films. He likened the discomfort of the 'film people' with influencers being in their domain to one that the audience feels listening to celebrities talk about their mundane habits on influencer platforms.
The comedian concluded his post saying influencers may not be 'conventionally attractive' like celebrities or as 'well-dressed', but they could be 'more interesting' than the celebrities.
The internet had mixed reactions to his hot take on influencers at Cannes 2025. Many praised Das for addressing the issue. Nikhil Taneja, founder of youth media channel Yuvaa, agreed with the Go Goa Gone actor's views. Another user commented, 'Why is he always the 'someone who said it' guy!?"
However, some countered him, saying that the Cannes festival is hosted to honour the best of global cinema and the influencers walking the red carpet shift attention to fashion, designer wear, etc, instead. The netizen added that if they are there (Cannes) to show off their outfits, then 'it is not worth influencing'.
This is not the first time Vir Das has taken a dig at Cannes. He previously joked he would not attend the festival this year due to its updated dress code, quipping that his planned outfit—a 78-foot-long nude gown—was now banned.
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