Latest news with #Das
Time of India
6 hours ago
- Business
- Time of India
Vir Das redefines comfort with Hush Puppies
Hush Puppies , the footwear brand exclusively retailed in India by Bata, has shaken up workwear norms with its latest campaign, 'Ease Please', encouraging professionals to reimagine their work-life with a balanced approach. Featuring brand ambassador Vir Das , the campaign introduces the all-new Office Sneakers collection— workwear redefined with the relaxed ease of a sneaker and the sophistication of formal wear, delivering effortless comfort throughout the day. The campaign reinstates that the giant leaps can be as comfortable as the small steady steps. And that you can race-at your own pace. The campaign film takes a lighthearted yet meaningful approach, advocating that creativity and productivity stem from feeling at ease. The brand's iconic Basset Hound makes a charming appearance, reinforcing the message of ultimate comfort. The film delivers a resonant idea: true success stems from a balanced, comfortable mindset—both in life and in footwear. 'With the Ease Please campaign , we want to inspire a refreshing take on modern work culture —where feeling good, staying confident, and being effortlessly stylish coexist. With Das bringing this thought to life, we're excited to offer footwear that supports people in every step of their journey,' said Deepika Deepti, head of marketing, Bata India . Das added, 'Ease Please' for me is a mindset. We often get so caught up in chasing goals that we forget to enjoy the ride. Hush Puppies brings a fresh perspective, proving that style and comfort can go hand in hand. I love how the Office Sneakers let me transition effortlessly through my day—whether I'm on stage, traveling, or just taking it easy." With Ease Please, Hush Puppies is redefining workplace fashion —because confidence starts with feeling good in your shoes, the company stated in a press note. Watch the video here:
Time of India
6 hours ago
- Business
- Time of India
Why Martech Is Now at the Heart of Customer Experience in BFSI?
The finance sector has traditionally operated with siloed systems, legacy processes and fragmented data, making it difficult to understand or respond to individual customer needs in real time. Personalisation was limited and experiences often felt transactional. Martech is now reshaping this landscape, enabling financial institutions to harness data, unify touchpoints and deliver tailored, meaningful interactions that build trust, improve retention and increase lifetime value. The Big Leap Martech Social, hosted by ETBrandEquity and CleverTap, brought together India's leading marketers for an exclusive conference on 8 May 2025 in Bengaluru. Speakers included Anchit Chandra, vice president and head of digital marketing and CRM, Muthoot FinCorp ONE, and Animesh Das, CEO, Acko General Insurance. The session was moderated by Subharun Mukharjee, vice president, CleverTap, and Krystyna Devina Lason, senior anchor and producer, The Economic Times. The discussions focused on how martech enables financial brands to go beyond transactions and build relationships through data-driven insights and contextual relevance. Chandra spoke about the challenge of serving a diverse customer base—ranging from grassroots individuals to ultra-high-net-worth clients. Each transaction is unique, whether it involves pledging different quantities of gold jewellery or applying for loans of varying sizes. He said this diversity is also what unlocks long-term value. 'With over 3,800 branches, each providing daily insights from walk-ins, we capture data from conversations, personalise offers and use localisation to reach different segments. Our martech stack helps us process that data and enrich it with secondary sources, allowing us to serve customers whose needs we may not directly capture,' he said. This strategy allows Muthoot FinCorp ONE to personalise interactions based on each customer's financial context. Whether it's assessing fluctuating loan eligibility or segmenting service delivery, the company aims to offer relevant and differentiated solutions. 'We're building a martech stack that delivers tailored offers daily, driving loyalty and improving retention,' said Chandra. Das recalled the early days of Acko and the limitations of traditional insurance. He said insurance had remained unchanged for decades, sold by agents door-to-door, based on paper-heavy, standardised products. The system lacked innovation and personalisation. Acko wanted to change that completely. 'Tech is usually seen as a way to gain efficiency. It shouldn't be. It should be the foundation of how you build the product, experience and distribution. This isn't about incremental changes, it's about rethinking the entire model.' Das said understanding the core consumer is more important than pushing broad campaigns. Precise targeting, he added, can cut marketing costs by a third. 'We ask: is the user already on the platform? Which channels do they use? Tools today allow us to reach users with accuracy and context.' He cited an example: 'If a customer has recharged a FASTag, I know they're likely travelling. I won't send a generic 'buy insurance' message. I'll say 'Hope you're travelling, see how our insurance can help.' That kind of sharp messaging only works when tech is central. It's not about scale, it's about reaching the right user smartly and efficiently.' Muthoot FinCorp ONE and Acko reflect how martech is reshaping financial services. From real-time data integration and targeted offers to smarter product development and communication, technology is now central to modern customer engagement.
News18
11 hours ago
- Entertainment
- News18
Vir Das Announces New Special, Reveals He 'Lost Voice 2 Months Before The Show'
Last Updated: This launch marks Vir's fifth Netflix special, which includes Abroad Understanding and Vir Das: Landing. International Emmy Award winner Vir Das, who is all set to bring his fifth collaboration with the streaming giant Netflix with his new special titled Vir Das: Fool Volume, said he lost his voice two months before that show. He added that this is rewritten in silence and performed without rehearsal across the world. 'Vir Das: Fool Volume" will premiere on July 18. Reflecting on the journey behind his most personal special yet, Vir shared: 'Netflix and I were about to shoot a special with a different theme. The universe had other plans." 'I lost my voice two months before that show. This is a show rewritten in silence and performed without rehearsal across the world. Turns out the voice in your head is way crazier than the one in your throat. A special that asks the important question: How much happiness do you share when it comes back? What does it mean for any of us to REALLY use our voice?" he added. View this post on Instagram A post shared by Netflix India (@netflix_in) This launch marks Vir's fifth Netflix special, which includes Abroad Understanding and Vir Das: Landing. Vir began his career with a gig at one of the premier hotels in New Delhi with a performance titled 'Walking on Broken Das". He started his career on TV when he hosted two TV shows. The first one was Is Route Ki Sabhin Linein Maast Hain where he was an agony uncle. The second was his own stand-up comedy late-night show Ek Rahin Vir. The stand-up star and actor has appeared on a variety of comedic television programs. He was an addition to the cast of The Great Indian Comedy Show. He was cast as the comic relief in The Curse of King Tut's Tomb, a Hallmark mini-series filmed in India. He began filming for his first two Bollywood roles in early 2006. He played a small role in Vipul Shah's 2007 movie Namastey London. On 25 April 2017, Vir's Netflix special Abroad Understanding was released, in the process becoming the first Indian comedian with a comedy special on the platform. In June 2017 Das was named one of Variety's '10 Comics to Watch for 2017." In December 2018, Das released his second Netflix comedy special, entitled Losing It. In 2019, Das released his travel-cum-comedy show Jestination Unknown where he explores how Indians see humour along with a couple of other stand-up comedians and celebrities. During the lockdown in 2020 he was on Netflix in a one-hour special called Vir Das: Outside In. In 2021, Das performed a monologue titled 'Two Indias" at the Kennedy Center in Washington. On 29 January 2023, Das appeared on the Conan O'Brien Needs a Friend podcast. He hosted the 52nd International Emmy Awards in 2024. First Published:
India.com
12 hours ago
- Entertainment
- India.com
Vir Das: Fool Volume To Drop On THIS Date, Stand-Up Comedian Says, Lost My Voice 2 Months Before That Show
Mumbai: International Emmy Award winner Vir Das, who is all set to bring his fifth collaboration with the streaming giant Netflix with his new special titled Vir Das: Fool Volume, said he lost his voice two months before that show. He added that this is rewritten in silence and performed without rehearsal across the world. 'Vir Das: Fool Volume' will premiere on July 18. Reflecting on the journey behind his most personal special yet, Vir shared: 'Netflix and I were about to shoot a special with a different theme. The universe had other plans.' 'I lost my voice two months before that show. This is a show rewritten in silence and performed without rehearsal across the world. Turns out the voice in your head is way crazier than the one in your throat. A special that asks the important question: How much happiness do you share when it comes back? What does it mean for any of us to REALLY use our voice?' he added. This launch marks Vir's fifth Netflix special, which includes Abroad Understanding and Vir Das: Landing. Vir began his career with a gig at one of the premier hotels in New Delhi with a performance titled "Walking on Broken Das". He started his career on TV when he hosted two TV shows. The first one was Is Route Ki Sabhin Linein Maast Hain where he was an agony uncle. The second was his own stand-up comedy late night show Ek Rahin Vir. The stand up star and actor has appeared on a variety of comedic television programs. He was an addition to the cast of The Great Indian Comedy Show. He was cast as the comic relief in The Curse of King Tut's Tomb, a Hallmark mini-series filmed in India. He began filming for his first two Bollywood roles in early 2006. He played a small role in Vipul Shah's 2007 movie Namastey London. On 25 April 2017, Vir's Netflix special Abroad Understanding was released, in the process becoming the first Indian comedian with a comedy special on the platform. In June 2017 Das was named one of Variety's "10 Comics to Watch for 2017." In December 2018, Das released his second Netflix comedy special, entitled Losing It. In 2019, Das released his travel-cum-comedy show Jestination Unknown where he explores how Indians see humour along with a couple of other stand-up comedians and celebrities. During the lockdown in 2020 he was on Netflix in a one-hour special called Vir Das: Outside In. In 2021, Das performed a monologue titled "Two Indias" at the Kennedy Center in Washington. On 29 January 2023, Das appeared on the Conan O'Brien Needs a Friend podcast. He hosted the 52nd International Emmy Awards in 2024.
Hans India
15 hours ago
- Politics
- Hans India
Rahul to visit Odisha in July
Bhubaneswar: Senior Congress leader Rahul Gandhi would visit Odisha in the second week of July to address a public meeting here, OPCC president Bhakta Charan Das said on Thursday. Speaking to mediapersons here, Das said Congress president Mallikarjun Kharge would visit the State along with Rahul. Both senior Congress leaders would participate in a public meeting in Bhubaneswar, he said. 'It was finalised that Rahul Gandhi will visit Odisha in the second week of July, any day after the Bahuda Yatra (July 5),' Das told reporters. A mega public meeting will be organised in Bhubaneswar with focus on rising crime against women and outbreak of diarrhoea in Odisha along with the party's 'Samvidhan Bachao Abhiyan', he said. It will be the first visit of the Leader of Opposition in Lok Sabha after the 2024 elections.
