Student gifted Labubu bouquet as viral toy charm craze continues
The Labubu craze continues with the rise of toy charm bouquets. Dubbed "Labubu mania," one witness reports a fights breaking out in Pop Mart store over sold-out plushie
The viral Labubu craze has reached new heights with a student receiving a Labubu-themed bouquet in a heart-warming display of support during exam season.
In a video posted on X, a mother welcomed back her daughter after a university entrance exam with a bouquet of six Labubu toys and dried pampas, leaving us to wonder whether this is now the next step-up to congratulatory flowers, made simple by the toy charms.
Situated in the Jiangsu province, China, one happy student spoke to a crowd as she was filmed holding her huge selection of the sold-out toy, standing outside what appears to be the exam hall where the testing had taken place.
Surrounded by waiting parents holding various floral arrangements, the girl held her pastel bouquet and additional Labubu box labelled "Big into Energy," her post-exam presents being all the more impressive considering how Pop Mart continues to stay out of stock of the quirky soft toys.
According to Times Higher Education, the annual Chinese national college entrance exam, Gaokao, is considered one of the hardest school exams of the world and includes "Chinese Literature, Mathematics and a foreign language (usually English)". There are also additions for liberal art and science students.
The mother's response to her daughters exams is currently trending on Baidu, a search engine, for her supporting comment, as well as the outlandish Labubu gift. She said: "Gaokao is just one exam in life,' and insisted that the state of her daughter's happiness was her priority at that moment, not her performance.
With celebrities like Dua Lipa, Rihanna and BLACKPINK's Lisa spotted with the 'love or hate' collectibles, conversation around the iconic Labubu has reached an all-time peak. Social listening platform, Sprout Social, conducted research on "Labubu Mania" on social media apps and found that the viral dolls had accumulated a total of 235,984 mentions in 2025 alone.
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Struggling to satisfy the enormous demand of crazed shoppers, Pop Mart took to Instagram on May 19 to warn fans: "Due to the increasing demand for our beloved Labubus, we've seen a significant rise in customer turnout on restock days – with long queues forming outside our stores and Roboshops. To ensure the safety and comfort of everyone, we will temporarily pause all in-store and roboshop sales of THE MONSTERS plush toys until further notice".
Whilst aimed for children, young adults cannot help but lean the trend. Made For Mums reported that, upon visiting the Stratford Pop Mart store on May 23, shopper Victoria Calvert was met by fights between customers and staff over the keyrings. She told the BBC: "People were shouting, basically saying there were no more Labubus left. I even witnessed a fight between a worker and a customer. It was really scary".
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