Ducks galore; how one woman's small gesture grew into a worldwide phenomenon

BAY COUNTY, Fla. (WMBB) – If you've ever driven by a jeep, you may have noticed a duck or ducks sitting on the dash.
Well, that was started by a woman named Allison Parliament.
Allison began to leave ducks on any jeep she could find, hoping to make someone's day a little brighter, coining it the 'Duck Duck Jeep'.
From there, the trend grew beyond anything she could have imagined.
'She got a call a couple of days, a couple of weeks later, and said, what made you start this? This is going viral. And she goes, What are you talking about? She didn't realize in two weeks how big it got, and it just grew from just trying to make herself feel better and saying nice to somebody,' Allison's mother, Sheryl Parliament, said.
Sadly, Allison died last year. However, her mother is keeping her legacy alive by attending events like the Florida Jeep Jam and spreading the story of how Duck Duck Jeep came about.
65-year-old male drowns in PCB, marking the first death of the season
The ducks are just a one part of a seemingly tight-knit connection between jeep owners, a connection that goes beyond the bright wraps, tire lifts, and ducks.
'When you join the family, you join a family and they don't leave you behind, like you're embraced with a new family. They might not be blood. They're thicker than blood. They do not leave you behind. And ducking is just taking it one more step further,' Sheryl said.
She says she is amazed at how far her daughter's impact has come.
'She did it for the people; she gave more than she had at a lot of events. And for me now, it's nice to know how many people she touched, how far she touched. I think she would be shocked, and she just never realized how big it was. I don't think she understood the full impact of how big and how many people did this,' Sheryl added.
She says the trend has been seen in over 80 countries.
For more on Allison and her story, click here.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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