Spotify's major free upgrade that transforms how users engage with the music app
Spotify is giving their avid users a new way to enjoy content - here's all you need to know.
Spotify is mainly associated with allowing users to listen to music and podcasts, with subscribers having the added bonus of not having to listen to ads after every couple of songs. However, things are about to get even better for regular users as the streaming provider is launching a new upgrade.
The Spotify app is about to get a boost thanks to Channel 4, who is adding some of their programmes onto the platform. This means Spotify users will be able to watch a wide range of video content from the broadcaster all within the popular music app.
It is said that the update - dubbed Channel 4.0 - will deliver content aimed at 13 to 24-year-olds. Some of the content that is set to be viewed on Spotify includes Minor Issues (Wall of Entertainment), Hear Me Out (After Party Studios) and Secret Sauce (Acme Films & Wall of Entertainment).
What makes this upgrade even better is that these TV shows will come at no additional cost to users, reports the Express.
Channel 4 has confirmed that the content upgrade will be available to users from later on this week through the Spotify smartphone and desktop app.
The popular TV broadcaster is no stranger to releasing new video updates, as much of its content can already be found on apps such as Snapchat and TikTok, where Channel 4 launched TV programming on each platform back in 2018 and 2021 respectively.
Speaking about the changes, Alex Mahon, Channel 4 CEO, said: 'Gen Z are watching video across lots of digital platforms as well as on Channel 4 heartland ones and Spotify is very much one of the new, so that's where we're going.
"This new first of its kind approach puts Channel 4 content in another place where people already are.
"It is another first from Channel 4 and is on course with our Fast Forward strategy to grow new audiences and fresh revenue. We've always led the pack on digital – and we're doing it again.'
Following this, Roman Wasenmüller, VP of Spotify's Podcast Business, added: 'We see Spotify as a powerful tool for broadcasters like Channel 4 to connect with new and loyal audiences.
"Video consumption is growing rapidly on Spotify, and our platform provides the perfect space for Channel 4 to extend its reach, build even stronger relationships with their audience, and drive incremental revenues."
This upgrade, aimed at teenagers to young adults, includes content from creators that are rooted in youth culture. Channel 4 has already seen exceptional growth after launching this brand of content in 2022, with viewing across all platforms said to be up 99 per cent last year.
In addition to adding content to short-form video platforms, Channel 4 became the first UK broadcaster to strike a landmark deal to distribute long-form content on Youtube in 2022.
It is not surprising that Spotify is the next platform to partner with Channel 4 as the app has such a large audience. Globally, there are around 170million monthly podcast listeners on Spotify, which is 12 times the amount in 2019.
Additionally, videos have also seen a quick rise on the music app, with video podcast consumption in the UK said to be up more than 95 per cent year on year.
For those wanting to tune in to Channel 4's content on Spotify, the upgrade should be arriving at some point this week.
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