Al-Futtaim Toyota announces arrival of the Land Cruiser LC300 Hybrid, Making its Global Debut in the Middle East
The new Land Cruiser Hybrid strengthens Toyota's commitment to carbon neutrality while maintaining legendary off-road prowess
New hybrid model retains Land Cruiser's unmatched reliability, durability, and rugged performance, now enhanced with electrified power
Launching first in the Middle East, the Land Cruiser Hybrid continues the region's proud legacy with Toyota's flagship SUV
Dubai, UAE: Al-Futtaim Toyota is proud to announce the launch of the new Land Cruiser Hybrid, the first hybrid electric model in the iconic Land Cruiser series, in the United Arab Emirates. Setting a new benchmark for electrified off-road vehicles, the new Land Cruiser fuses seven decades of heritage with Toyota's cutting-edge hybrid technology, delivering enhanced performance while maintaining the unmatched reliability, durability, and all-terrain capability for which the Land Cruiser is renowned.
The regional premiere, which sees the new Land Cruiser Hybrid debut first in the Middle East before being unveiled globally, highlights the unique and enduring relationship between the region and the Land Cruiser nameplate. Since the model's inception in 1951, the Land Cruiser has supported the lives and livelihoods of people across the globe, becoming an indispensable tool in some of the world's harshest environments.
The introduction of the Land Cruiser Hybrid marks a bold step toward Toyota's vision for carbon neutrality under its multi-pathway approach, offering customers greater choice while ensuring that no compromises are made on capability or reliability. Building upon 28 years of leadership in hybrid technology, Toyota has applied its extensive expertise to create an off-roader capable of delivering superior power, driving refinement, and environmental benefits, all while staying true to the legendary Land Cruiser spirit.
Commenting on the launch, Jacques Brent, Managing Director of Al-Futtaim Toyota & Lexus, said: "Since its original launch in 2021, the fully remodelled Land Cruiser 300 Series has been so well received across the seven emirates, and we are deeply grateful for the continued support of Al-Futtaim Toyota's valued customers. As the nation's drive towards a carbon-neutral society accelerates, driven by the UAE Net Zero 2050 strategy, we recognised the importance of offering electrified vehicle options across our range of vehicles now including our flagship Land Cruiser. We are extremely excited and honoured to introduce this key milestone of the Land Cruiser to the Emirates, a nation whose valuable feedback has helped shape the model's development over seven decades. This is only the beginning of our journey with Toyota, as we work together with them to bring the ultimate electric off roader to our customers in the UAE, continuously evolving it further with their insights and experiences."
The new hybrid Land Cruiser Hybrid inherits the core DNA that has defined the series for generations, reliability, durability, and exceptional off-road performance, which has now been enhanced through electrification. The hybrid system introduces a 20% increase in torque and a 40% improvement in accelerator response compared to conventional powertrains, resulting in a driving experience that is more powerful, more linear, and more responsive across every terrain. Now boasting an impressive power output of 457hp and 790Nm through the combination of the efficient 3.5L Twin Turbo V6 and the parallel hybrid system, the new Land Cruiser Hybrid is the most powerful Land Cruiser to date, whilst offering exceptional efficiency.
Extensive development and real-world testing on global terrains, including the deserts, mudflats, and mountainous landscapes of the UAE, ensured that the Land Cruiser Hybrid remains capable of taking drivers anywhere and everywhere — and bringing them back safely. Invaluable lessons learned from Toyota's participation in gruelling off-road rallies such as the Dakar Rally were also incorporated into the development process to enhance the vehicle's endurance and performance in extreme conditions.
As a result, the Land Cruiser's hybrid system has been designed to be infallible. Even in the unlikely event of hybrid unit failure, the vehicle can continue operating solely on the combustion engine, ensuring peace of mind in remote areas. The hybrid battery area has been specially waterproofed to maintain the Land Cruiser's famed fording ability, allowing it to tackle rivers and water obstacles with confidence.
The new Land Cruiser Hybrid is equipped with Electric Power Steering (EPS), which helps reduce the loss of steering control when driving off-road, provides a crisper steering feel, and improves maneuverability at low speeds. It also features a built-in 1500W AC inverter output, allowing direct access to household-grade power (220V), enhancing the vehicle's utility for outdoor adventures by enabling the use of a wide range of electrical equipment powered directly from the vehicle.
Available on the VXR and GR-S trims, the Land Cruiser Hybrid offers options to suit different preferences and needs, whether customers seek luxury and prestige or the thrill of off-road exploration. The VXR features newly redesigned Hybrid Jet Black bumpers, while both models include the Rear HYBRID Beyond Zero and Sides 457TT badges.
The launch of the Land Cruiser LC300 Hybrid represents more than just the evolution of a legendary vehicle — it is a commitment to a future where Toyota continues to deliver solutions that meet customer needs without compromising its core values. By bringing electrification to its most trusted off-roader, Toyota reaffirms its dedication to creating vehicles that inspire trust, adventure, and enduring loyalty. As Toyota looks ahead to an era of sustainable mobility, the Land Cruiser Hybrid stands as a proud example of innovation rooted in tradition, offering customers across the United Arab Emirates, and the world, an even better way to explore new horizons.
About Al-Futtaim Toyota
Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008.
With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.
Toyota's line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry.
In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020.
In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.
About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world's most-recognized automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group's services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim Group's entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day.
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