SejaTi MADANI: Value-added Catfish Products Help Boost Community Income

PASIR SALAK, June 20 (Bernama) -- The Sejahtera Komuniti MADANI (SejaTi MADANI) programme has proven effective in strengthening the local economy, particularly for the urban poor and communities in rural and remote areas.
Perak Menteri Besar's special officer for the Kampung Gajah state constituency, Khairul Azwan Harun, said that with a government grant of RM100,000 under the SejaTi MADANI initiative, the community of Kampung Makmur near Kampung Gajah here has achieved notable success through the production of value-added products derived from catfish farming in canvas ponds.
"The Kampung Makmur community now has three main downstream products, namely catfish balls, cakes, and butter garlic herb fillets, all produced entirely by participants of the SejaTi MADANI programme.
"This project not only generates income from fish farming but also imparts new knowledge and helps increase the income of local residents through the creation of downstream products," he told Bernama after launching the products under the SejaTi MADANI programme by the Kampung Makmur Village Development and Security Committee (JPKK) at Pasir Salak Community College here today.
He also reminded recipients of SejaTi MADANI funds to ensure that the allocations bring positive impact to the local community.
"Participants must realise that the SejaTi MADANI programme, initiated by Prime Minister Datuk Seri Anwar Ibrahim, is meant to help the community grow their economy," he said.
Meanwhile, Kampung Makmur JPKK chairman Muhammad Fauzi Ahmad Shaharudin said the launch of the downstream products marked the continuation of the catfish farming project undertaken by the community in September last year.
"Following the success of our catfish farming, we began a new chapter by developing downstream products, and a total of 17 JPKK members took part in an intensive training series at Pasir Salak Community College from May 21 to June 12," he said.
He added that in addition to processing techniques, participants also received training in packaging, labelling, digital marketing, and accounting to ensure they not only produce quality goods but are also capable of managing and promoting their business effectively.

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