Du claims Guinness World Record for longest livestream in partnership with TikTok LIVE MENA

Dubai, UAE: du, the leading telecom and digital services provider, has officially set a new Guinness World Record for the "longest promotional livestream." This was accomplished in collaboration with TikTok Live MENA as part of du's innovative campaign to rigorously test and showcase the strength of its unbreakable network. du hosted a special event where a representative from Guinness World Records presented the official certification.
The campaign centered around a single smartphone passed from one individual to another whilst maintaining an uninterrupted 48-hour livestream, free from drops, lag, or any disruptions, showcasing the unmatched reliability of du's network. The achievement is a result of continuous investment by du since the launch of 5G technology, deploying the latest infrastructure with du 5G network achieving 99% coverage of the UAE population, expanding and enhancing this infrastructure beyond 5G as du now advancing to deliver 5G-Advanced capabilities across the UAE
Karim Benkirane, Chief Commercial Officer at du, said: 'This record is much more than a milestone for du, symbolizes the culmination of years of relentless investment by du since the launch of 5G technology, where we were pioneers. This sustained commitment has enabled us to achieve the best 5G and 4G coverage across the UAE. With our top-tier connectivity, we are opening up new possibilities for people to experience the richness of UAE's cultural and adventurous offerings, directly from their screens.'
The record-breaking initiative took place from April 11-13, featuring a seamless handoff between UAE-based content creators. The phone served as the portal through which viewers globally could engage with a host of exhilarating experiences, ranging from kayaking in Abu Dhabi to ziplining in Ras Al Khaimah. The thrilling journey also included serene moments such as hot air balloon rides, showcasing the versatility of experiences the UAE has to offer.
Boxia Liu, Regional Director of TikTok LIVE MENA, said: 'We are proud to partner with du on this groundbreaking initiative that not only set a new world record but also redefined how digital platforms can connect cultures and communities. This achievement reflects the power of TikTok LIVE in creating authentic, real-time experiences that inspire and engage audiences across the region. Together with du's exceptional connectivity, we showcased the UAE's vibrant spirit in an entirely new and unforgettable way.'
This livestream aligned with du's commitment to providing high-speed, reliable and world-class coverage, enabling its customers to add seamless digital experiences to their everyday lifestyle.
About du
du adds life to life with a comprehensive portfolio of mobile, fixed, broadband, entertainment services, and fintech solutions. Through a digital-first approach powered by ultra-reliable fiber and 5G technology, du delivers bespoke solutions leveraging cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration. As a trusted digital telco enabler spearheading the UAE's digital transformation, we collaborate with a dynamic partner ecosystem to propel industries and society toward operational excellence, shaping a more connected and digitally advanced future across the region.

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Khaleej Times

29 minutes ago

• Khaleej Times

Ras Al Khaimah's hotel inventory expected to increase from 8,321 to 15,798 keys by 2030

Ras Al Khaimah's hospitality infrastructure is expected to continue its strong growth path, with hotel room supply projected to reach nearly 16,000 keys by 2030, a report showed. Stirling Hospitality Advisors' RAK Investment Pulse report highlights key areas for development, including laundry, F&B supply, logistics, procurement, and staff housing, which will be essential for sustaining the Emirate's continued tourism growth. According to the report, 7,427 new hotel rooms are confirmed for delivery by 2030, on top of the 8,321 rooms already in operation, with more than 5,000 keys currently under discussion. This expansion reflects Ras Al Khaimah's strong tourism outlook and underscores investor confidence in its long-term development strategy. It also signals the need for targeted investment in hospitality infrastructure to ensure operational systems scale alongside guest-facing assets. Tatiana Veller, Managing Director of Stirling Hospitality Advisors, commented: 'As Ras Al Khaimah's hospitality market enters a new era of growth, it's vital that support infrastructure keeps pace. Operational systems such as laundry, logistics, and staffing are essential to delivering high-quality guest experiences. The report is a timely reminder to investors and stakeholders that strengthening these areas is key to long-term competitiveness, and the opportunity to scale with the market growth is abundant.' The report, now in its fifth edition, finds that many hotels in RAK continue to depend on suppliers located outside the emirate, not atypical for the overall UAE market. Most finished food and beverage items, including bottled water and frozen bakery items, are sourced externally, primarily from Dubai, which adds to transportation costs and logistical inefficiencies. Additionally, 86% of hotels outsource their laundry operations, with many relying on service providers located in neighbouring emirates. Workforce infrastructure remains another area to pay attention to. While more than 60% of casual staff are currently sourced externally, the demand for dedicated staff housing is projected to exceed 16,000 units by 2030. Vocational training facilities are an additional potential facilitator of growth. Hotel operators also reported strong interest in a centralised procurement and logistics hub, with over 85% stating it would improve operational efficiency, reduce emissions, and streamline supply chains. The emirate's business community has been actively at work to localise the supply chain. To support the next phase of exponential growth, the report outlines several priority investment areas, including scalable laundry facilities, cold storage and procurement hubs, and purpose-built staff housing zones. These developments would reduce operational overheads, enhance service quality, and align with the Emirate's broader tourism and sustainability goals. Commenting on the report, Alison Grinnell, CEO of RAK Hospitality Holding, added: 'RAK Investment Pulse fills a crucial need for reliable information and insights. As RAK is building its history and legacy, this newsletter is a way for the world to stay updated on the remarkable growth and development in this dynamic Emirate.'

Zawya

2 hours ago

• Zawya

SSH appointed as lead design consultant for new Radisson RED Hotel on Marjan Island, Ras Al Khaimah

SSH is proud to announce its appointment as the Lead Design Consultant for the new Radisson RED-branded hotel on Marjan Island, Ras Al Khaimah (RAK), UAE. The 269-room lifestyle hotel will mark a significant milestone for the Radisson RED brand in the region, bringing a bold new hospitality experience to one of the UAE's fastest-growing tourist destinations. Leading boutique advisory firm, Stirling Hospitality Advisors, are acting as owner representatives on behalf of BB Holding, orchestrating the collaboration between stakeholders and overseeing the successful delivery of the hotel. 'We are excited to collaborate with BB Holding, Radisson, and SSH International Consultants on this exceptional lifestyle project. This venture will set a new benchmark for design and guest experiences in Ras Al Khaimah, and we are proud to be part of bringing this vision to life,' said Tatiana Veller, Managing Director of Stirling Hospitality Advisors. Located on Marjan Island, the hotel will sit within a vibrant district featuring a mix of retail, dining, and leisure experiences, including a large mall and a signature water fountain. The property will showcase a refreshed design ethos for the Radisson RED brand in the region, evolving its signature loft-industrial aesthetic into a softer, resort-inspired style. Both the architecture and interiors will incorporate natural materials and muted tones, creating a warm and contemporary atmosphere that complements the relaxed coastal ambiance of Marjan Island. Targeted towards Millennial and Gen Z travellers seeking a unique, design-led experience, this ambitious lifestyle hotel will also mark the first franchised Radisson RED property in the UAE to feature the updated RED concept. Just a short walk from the pristine shoreline, with exclusive private beach access for guests, the hotel promises a fresh, vibrant hospitality experience offering contemporary guestrooms and suites designed with modern elements and premium amenities, staying true to the Radisson RED brand's energetic, design-driven ethos. The hotel will offer a range of amenities, including four distinct dining venues: an all-day dining restaurant, a rooftop specialty restaurant, a stylish lobby lounge bar, and a laid-back poolside bar. Guests will also enjoy a fully equipped gym, an outdoor pool, a serene spa, and dedicated MICE (meetings, incentives, conferences, and exhibitions) facilities – positioning the hotel as a prime destination for both relaxation and corporate events. 'This project represents an exciting evolution of the Radisson RED brand in the region, and SSH is thrilled to bring our design expertise to a destination with such potential. The hotel's creative brief allows us to explore bold, innovative design solutions that deliver a guest experience aligned with the future of hospitality,' said Michael Byron, Managing Director at SSH, UAE. As the Lead Design Consultant, SSH is responsible for delivering pre-contract and post-contract services, managing the project's design from pre-concept through to the issue-for-construction stage, and providing construction supervision services during execution.

Emirates Woman

3 hours ago

• Emirates Woman

Dubai Flights Cancelled: Here's your ultimate guide to travelling smoothly

International air travel across the Middle East faces unprecedented disruptions as major carriers worldwide suspend services to Gulf hubs, including Dubai flights. British Airways, United Airlines, and American Airlines have all halted flights to Dubai, Doha, and Bahrain – marking the first large-scale cancellations in the region since 2023. These measures come alongside extended flight suspensions by UAE-based airlines, creating a perfect storm of travel disruptions affecting thousands of passengers daily. Live: Several flights cancelled, UAE launches emergency airport response plan Emirates Airline has extended its suspension of flights to Tehran, Baghdad, and Basra through June 30, with strict policies prohibiting transit passengers bound for these destinations. The Dubai-based carrier continues to monitor the situation hourly, prioritizing passenger safety while working to minimize inconvenience. Similarly, flydubai maintains its complete suspension of services to Iran, Iraq, Israel, and Syria through month's end, including its St. Petersburg route. Abu Dhabi's Etihad Airways faces its own challenges, having suspended all Tel Aviv flights until July 15 while maintaining reduced service to Amman and Beirut. The airline emphasizes that transit passengers attempting to reach suspended destinations via Abu Dhabi International Airport will be denied boarding at their original departure points. Low-cost carriers face particularly severe disruptions. Air Arabia continues its suspension of flights to Iran, Iraq, Russia, and several Caucasus nations through June 30, with Jordan services paused until June 25. Wizz Air has taken the most drastic measures, cancelling all Tel Aviv and Amman flights until September 15 while rerouting numerous other services. Important Notice from #UAEMoFA to UAE nationals, residents, and visitors regarding flight schedules. #Twajudi — MoFA وزارة الخارجية (@mofauae) June 14, 2025 The ripple effects extend beyond Middle Eastern carriers. British Airways has suspended all Dubai, Doha, and Bahrain flights through June, while United Airlines has indefinitely paused its Dubai operations. American Airlines cancelled Doha services, and several other international carriers including Air Canada and Air France-KLM have suspended select Gulf routes. Dubai Airports authorities confirm ongoing delays and disruptions at both DXB and Al Maktoum International, advising travelers to arrive at least three hours before scheduled departures. All airlines strongly recommend passengers verify their flight status directly through official websites or mobile apps before heading to airports, as third-party platforms may not reflect real-time changes. With transit passengers to suspended destinations being turned away at originating airports, travelers are urged to review their itineraries carefully. Airlines universally emphasize the importance of updating contact information in bookings to ensure receipt of critical updates. As the situation remains fluid, carriers maintain that passenger and crew safety remains their absolute priority, with operational teams working around the clock to monitor developments and adjust schedules accordingly. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images & Feature Image: Pinterest