Hyatt's Inclusive Collection Expands to Aruba with Secrets Baby Beach Aruba
Hyatt Hotels Corporation (NYSE: H) announced the opening of the adults-only, all-inclusive Secrets Baby Beach Aruba. The opening of this resort marks the first Inclusive Collection branded property on the island of Aruba, further strengthening Hyatt's brand presence in the destination alongside Hyatt Place Aruba Airport and Hyatt Regency Aruba Resort, Spa and Casino.
Situated near the peaceful shores of Baby Beach Bay on the island's southeastern coast, Secrets Baby Beach Aruba offers a scenic and serene retreat in one of Aruba's most beautiful coastal towns, with white coral sands and vibrant turquoise waters. With proximity to the charming town of San Nicolas, one of Aruba's most breathtaking locales, guests can visit the vibrant San Nicolas Street Murals, an outdoor art gallery created by local and international artists that reflect the rich culture and history of the country, as well as Boca Grandi, a beach paradise for advanced kite surfers and enthusiastic spectators.
Elevated Accommodations
Guests can unwind in the stylist comfort across 304 thoughtfully appointed suites, each featuring private, furnished balconies or terraces and daily refreshed minibars, with nature-inspired décor that include elements of water and earth, with cactus, lush palm tree flora, and stunning views of the Caribbean Sea, creating an authentic and serene ambiance. The resort's architecture emphasizes open, airy spaces, highlighting majestic ocean views, and a desert-like landscape where guests can relax and recharge.
For those seeking elevated accommodations, the Preferred Club offers select room categories with private pools, providing a more intimate and secluded escape. Additional amenities are available for Preferred Club guests including private soaking tubs on terraces, butler service, a dedicated Preferred Club Lounge with concierge service, daily continental breakfast service, afternoon hors d'oeuvres, decadent desserts, a dedicated bar, pool and more.
Culinary Offerings
Secrets Baby Beach Aruba highlights both regional and international cuisine at four à la carte gourmet restaurants such as Pan-Asian and South American fusion options, an elevated, thoughtfully curated buffet, a café and a grill, along with 24-hour in-room dining options.
At Secrets Baby Beach Aruba's six bars and lounges, including a swim-up bar, music lounge and lobby bar, guests can relax and unwind with top-shelf spirits and premium brand domestic and international beverages. Guests can further indulge with a variety of culinary adventures, including local rum tasting and local theme nights.
Vibrant Inclusions
Secrets Baby Beach Aruba seamlessly blends relaxation and adventure to create a unique vacation experience. Renowned for its blend of adventure and relaxation, guests can participate in bike tours, cocktail and cooking classes, dance lessons, macrame, mixology lessons, and more. The three pools on-site complement the expansive beach and include two infinity pools, a more active pool and two outdoor whirlpools.
For those seeking a more calming atmosphere, the 3,200 square foot Secrets Spa welcomes guests to pamper themselves with rejuvenating treatments, a reflecting pool, hydrotherapy circuit, sauna and steam room, and an indoor lounge area.
Weddings, Meetings, and Events
Secrets Baby Beach Aruba offers 2,569 square feet of flexible meeting room space with state-of-the art technology. Dedicated group event planners work with groups to provide immaculate care and personalized attention, creating a memorable group function from creative theme parties to team building activities and elegant gala dinners.
The opening of Secrets Baby Beach Aruba complements Hyatt's growing brand footprint in the Latin America and Caribbean region following the recently opened Secrets St. Lucia Resort & Spa. Hyatt's thoughtful brand expansion throughout the region is expected to continue in 2025 with multiple planned openings including Secrets Playa Esmeralda Resort & Spa, Dreams Playa Esmeralda Resort & Spa, Hyatt Vivid Punta Cana, Cas En Bas Beach Resort St. Lucia, and Grand Hyatt Grand Cayman Hotels & Residences.
World of Hyatt members can earn 500 Bonus Points for qualifying nights at Secrets Baby Beach Aruba with the New Hotels Bonus Offer. For more information or to join World of Hyatt and book your stay, visit here.
To learn more about Secrets Baby Beach Aruba, visit the resort's website or follow along on Instagram.
The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Hotel website
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hospitality Net
5 days ago
- Hospitality Net
What Is a Metasearch Engine? The Ultimate Guide for Hotels
And increasingly, they're doing it on metasearch engines. These platforms have become a crucial battleground for visibility, giving hotels the chance to appear side-by-side with OTAs. If your property isn't showing up – or showing up poorly – you're not just missing clicks. You're missing out on guests. But what are metasearch engines? How do they work and how can you effectively navigate them to benefit from their full potential? What is a metasearch engine? A metasearch engine is a pay-per-click-based platform that aggregates and displays real-time rates and availability from multiple hotel booking sites – such as online travel agencies (OTAs), hotel brand websites and wholesalers – allowing users to compare prices and options in one place. Instead of taking bookings itself, a metasearch engine redirects users to the selected provider to complete their reservation. Popular examples, which we expand on below, include Google Hotel Search (previously known as Google Hotel Ads), Trivago and Tripadvisor. Metasearch engines are widely used by consumers, especially in the early stages of trip planning. They appeal to price-conscious travellers who want to ensure they're getting the best deal, as well as to those looking to understand their accommodation options quickly. Their transparent format, showing multiple prices for the same hotel, gives users a sense of control and confidence. The concept of metasearch dates back to the 1990s, when platforms like Kayak and SideStep emerged to simplify flight and hotel shopping. These tools were created to address growing online choice fatigue, bringing clarity to a fragmented, fast-growing travel market. Metasearch vs traditional search engines A traditional search engine – like Google or Bing – uses a web crawler to index vast chunks of the internet. When a user enters a search query, the engine returns a single list of links to websites it deems relevant, based on a complex algorithm. These platforms are broad in scope, serving up everything from news articles and videos to shopping pages and hotel booking sites. Metasearch engines, on the other hand, are specialized comparison tools. Rather than linking to a wide variety of content, they pull structured data – such as for availability and price comparison purposes – from a defined set of different sources and display them in a unified format. For example, a hotel metasearch engine will show prices for the same room across different booking sites. The main advantage of metasearch is its focus and transparency. Travelers can quickly compare options and make informed decisions based on the most relevant information. However, they don't provide the same breadth of data that a single search engine offers. Crucially, metasearch platforms rely on integrations, so users only see rates from sources that are actively participating. Metasearch vs OTAs OTAs like Expedia and are full-service booking platforms. They list accommodation options, take reservations, process payments and often handle customer service. OTAs earn commission on each booking made through their platform and typically own the entire booking experience from search to confirmation. Metasearch engines, on the other hand, don't process bookings themselves. Instead, they display rates from multiple sources – including OTAs and hotel websites – and redirect users to complete the booking on the chosen site. This makes metasearch a traffic-referral model rather than a transactional one. The advantage of metasearch lies in its price transparency and brand control – you can advertise direct rates alongside OTA listings, encouraging users to book direct on your website. OTAs, however, often offer stronger conversion tools, loyalty programmes and packaged travel options. Some OTAs, like blur the line by operating as both an OTA and a metasearch engine. They may list competing rates (e.g. from sister brands) or aggregate inventory in search results. For you as a hotelier, this dual role creates more competition and highlights the importance of having a strong, visible direct channel presence on metasearch platforms. How do metasearch engines work? Metasearch engines operate through a structured architecture designed to gather, process and display real-time data from multiple sources. At the front end is the user interface (UI), typically a clean, intuitive search bar where users input their destination, dates and preferences. The display layer then shows relevant results in a comparative format, often with filters for price, star rating, distance, user reviews and more. Increasingly, personalization features, such as remembering past searches or tailoring results based on user behavior, enhance relevance and drive engagement. Behind the scenes, metasearch engines rely on data feeds and integrations rather than crawling different search engines on the open web. These data feeds are supplied by OTAs, hotel chains, wholesalers and booking engines. Each time a user searches, the engine pulls in current rates and availability from these partners, ensuring results are accurate and up to date. To determine which listings appear first, metasearch engines each use their own algorithm for ranking. These may factor in bid amount (how much your hotel as a partner is willing to pay per click), price competitiveness, ad relevance, click-through rates and even user preferences. Hotels or OTAs often manage their visibility through bidding platforms, paying more to appear higher in search results. This pay-per-click (PPC) model makes metasearch both a digital marketing and distribution channel. You must therefore balance bid strategies, rate parity and conversion performance to succeed, making participation both high-potential and operationally complex. The top metasearch engines for hotels A few names names dominate this space, each with its own audience, reach and strategic value for hoteliers. Examples of metasearch engines include: Google Hotel Search : Integrated into Google Search and Maps, this is one of the most popular metasearch engines, capturing high-intent traffic at the point of discovery. : Integrated into Google Search and Maps, this is one of the most popular metasearch engines, capturing high-intent traffic at the point of discovery. Trivago : Known for its hotel-focused advertising and global reach, Trivago offers robust tools for hoteliers to promote direct rates and manage PPC campaigns. : Known for its hotel-focused advertising and global reach, Trivago offers robust tools for hoteliers to promote direct rates and manage PPC campaigns. Tripadvisor : Originally a review platform, Tripadvisor also acts as a metasearch engine by displaying booking options from OTAs and hotels alongside user-generated content. : Originally a review platform, Tripadvisor also acts as a metasearch engine by displaying booking options from OTAs and hotels alongside user-generated content. Kayak : Popular for flight and hotel comparisons, Kayak is part of the Booking Holdings group and shares inventory across sister sites like and Priceline. : Popular for flight and hotel comparisons, Kayak is part of the Booking Holdings group and shares inventory across sister sites like and Priceline. Skyscanner: Though best known for flights, Skyscanner also compares hotel rates and appeals to price-sensitive, mobile-first travellers. These platforms can drive significant direct bookings when used strategically in your hotel's distribution mix. How to improve performance on metasearch engines Ranking high on metasearch engines is critical for your property because would-be guests typically click on the top few results, just like in a Google search. A top position can significantly increase visibility, click-through rates and ultimately direct bookings. With a pay-per-click model, however, visibility alone isn't enough; your hotel must ensure that it's converting that traffic effectively. To strengthen performance, you should focus on several key areas: Rate parity : Ensure that the direct rate listed on metasearch platforms is equal to or better than OTA rates. Competitive pricing encourages users to book direct and improves ad relevance. : Ensure that the direct rate listed on metasearch platforms is equal to or better than OTA rates. Competitive pricing encourages users to book direct and improves ad relevance. Bidding strategy : Since most metasearch engines operate on a PPC basis, increasing your bid can raise your placement. Use smart bidding tools to target high-converting traffic without overspending. : Since most metasearch engines operate on a PPC basis, increasing your bid can raise your placement. Use smart bidding tools to target high-converting traffic without overspending. Website experience : Once a user clicks through, your hotel's booking site must load quickly, be mobile-optimized and offer a seamless user journey. Poor user experience leads to high bounce rates and wasted spend. : Once a user clicks through, your hotel's booking site must load quickly, be mobile-optimized and offer a seamless user journey. Poor user experience leads to high bounce rates and wasted spend. Conversion optimization : Clear calls-to-action, trust signals (like reviews and secure payment badges), and streamlined booking flows increase the likelihood of turning clicks into confirmed bookings. : Clear calls-to-action, trust signals (like reviews and secure payment badges), and streamlined booking flows increase the likelihood of turning clicks into confirmed bookings. Strong content and visuals : High-quality images, detailed descriptions and updated amenities help listings stand out in a competitive field. : High-quality images, detailed descriptions and updated amenities help listings stand out in a competitive field. Search engine optimization (SEO) : Tying in with the above, optimize your booking engine, hotel web pages and social media output with relevant keywords, structured data and fast load times to improve quality scores and organic visibility, which can support your paid performance on metasearch. : Tying in with the above, optimize your booking engine, hotel web pages and social media output with relevant keywords, structured data and fast load times to improve quality scores and organic visibility, which can support your paid performance on metasearch. Analytics and A/B testing: Regularly review campaign data to identify what's working, test landing pages and refine targeting strategies for ongoing performance improvement. Together, these efforts will ensure your hotel not only shows up but wins bookings. Metasearch is only one piece of a strong distribution strategy While metasearch engines are a powerful search tool for driving visibility and direct bookings, they represent just one part of a hotel's broader distribution strategy. Relying solely on metasearch can leave you exposed to fluctuations in ad performance, bidding costs or changes in consumer behavior. Metasearch should be seen as a complementary channel, working alongside OTAs, direct website bookings, Global Distribution Systems (GDS) and even offline sales as part of an overall channel strategy. It plays a critical role in increasing price transparency, attracting high-intent users and giving you a chance to compete directly with OTAs for bookings. However, its success depends on having competitive rates, strong brand presence and a seamless booking journey. To manage this complexity, hotels often use channel management tools, which help distribute inventory and rates consistently across all platforms in real time. These tools reduce the risk of overbookings, ensure rate parity and make it easier to adjust pricing strategies across different channels from one central dashboard. By integrating metasearch into a well-balanced, tech-enabled distribution strategy, you can maximize reach, maintain control and drive more profitable bookings across the board. Improve hotel visibility and drive bookings with Channel Manager As part of our platform for small and independent hotels, Lighthouse has brought Channel Manager to the world of hotel revenue and distribution management. Designed to support independent hoteliers by simplifying distribution and maximizing visibility across channels, Channel Manager helps you: Increase bookings by connecting to over 200 channels Save time with automated distribution and centralized channel management Boost your profit with AI-driven pricing distributed to booking channels. Would you like to maximize revenue with minimal effort? See how Channel Manager can help. About Lighthouse Lighthouse is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. We continually innovate to deliver the best platform for hospitality professionals to price more effectively, measure performance more efficiently, and understand the market in new ways. Trusted by over 70,000 hotels in 185 countries, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners—their success is our success. For more information about Lighthouse, please visit: View source
Hospitality Net
13-06-2025
- Hospitality Net
Rebuilding hotel tech stacks for the Agentic AI era Philip Barton
A new kind of traveller is emerging, one who may never visit your website, click an ad, or speak to a human. Instead, they rely on their personal AI agent to plan, compare, negotiate, and book every aspect of their trip. This shift marks a seismic change in how travel is discovered and transacted, demanding a fundamental rethink of hotel technology stacks. Are hoteliers ready for this new class of guests and their digital representatives? Consider how AI-driven website traffic is already having a dramatic impact: According to Ahrefs, 63% of websites receive AI traffic , with smaller sites experiencing the highest proportion. , with smaller sites experiencing the highest proportion. A survey by Adobe reveals that traffic from generative AI sources (chatbots or AI-powered search assistants) on U.S. travel websites rose 1,700% from Jul 2024 to Feb same survey shows that visitors arriving via generative AI tools show 8% higher engagement, view 12% more pages, and have a 23% lower bounce rate than non-AI traffic sources. reveals that traffic from generative AI sources (chatbots or AI-powered search assistants) on U.S. travel websites rose 1,700% from Jul 2024 to Feb same survey shows that visitors arriving via generative AI tools show 8% higher engagement, view 12% more pages, and have a 23% lower bounce rate than non-AI traffic sources. Cloudflare found that monthly traffic to generative AI services grew by 251%between February 2024 and March 2025. So, what does this all mean for the hospitality industry? Most hospitality tech stacks weren't built for AI; they were designed for humans, not machines. Legacy systems are slow, fragmented, and incapable of speaking the language of autonomous AI. To stay visible and bookable in an AI-agent-first ecosystem, hotels must rethink their infrastructure from the data layer up, embracing real-time interoperability, AI-native protocols, and machine-readable data formats. Is your data AI-ready? The rise of AI agents demands a fundamental shift in how hotels manage and present their data. Traditional website designs optimised for visual appeal and manual navigation are insufficient for engaging with AI-driven tools. Hotels must evaluate their systems against the following criteria: Structured data formats: Implement markup to make room availability, pricing, and amenities accessible to AI crawlers. Implement markup to make room availability, pricing, and amenities accessible to AI crawlers. Real-time accessibility: Ensure APIs deliver fast, accurate responses to queries from AI agents, with latency ideally under 100ms and definitely under 200ms. The 95th percentile for API response times should always be under 3 seconds. Ensure APIs deliver fast, accurate responses to queries from AI agents, with latency ideally under 100ms and definitely under 200ms. The 95th percentile for API response times should always be under 3 seconds. Interoperability: Adopt protocols like Model Context Protocol (MCP) to enable seamless interaction between hotel systems and external AI platforms. Adopt protocols like Model Context Protocol (MCP) to enable seamless interaction between hotel systems and external AI platforms. Dynamic content updates: Automate inventory and pricing updates to reflect real-time changes, ensuring AI agents always access the latest information. Hotels that fail to meet these standards risk becoming invisible to AI agents, which prioritise systems capable of delivering clean, actionable data. By preparing their data for this new user class, hoteliers can ensure they remain competitive in an increasingly automated travel ecosystem. Building the foundation: A focused, AI-ready architecture Modern hospitality stacks begin with unified data ecosystems that aggregate guest profiles, operational metrics, and market signals into cloud-based repositories. This eliminates silos between PMS, CRM, and revenue management systems, creating a single source of truth. Unifying data overlaid with semantic meaning is the prerequisite for AI innovation, enabling real-time analysis of guest preferences, occupancy trends, and competitive pricing. With clean data pipelines, hotels can deploy AI co-pilots that: Adjust room rates dynamically using market demand signals Predict guest preferences (room, meal selection, room settings, etc) Handle customer inquiries through conversational AI Optimise housekeeping routes and inventory orders. These systems learn continuously, improving efficiency and personalisation over time. Agentic integration: MCP and the rise of the A2A Economy The emergence of AI agents opens a new paradigm for hotels: active participation in the agentic economy. Hotels can no longer passively rely on traditional distribution channels. To thrive, they must embrace strategies that enable seamless interaction with AI agents, creating new avenues for booking, personalisation, and revenue generation. This starts with understanding and implementing key protocols such as the Model Context Protocol (MCP), which paves the way for the Agent-to-Agent (A2A) economy. MCP is a new and evolving protocol that transforms hotels into active participants in the A2A economy. It standardises how AI agents interface with hotel systems, expanding the capabilities of individual agents by enabling them to connect and interact with other specialised agents, leading to richer and more versatile functionalities. This benefits hotels as it allows their systems to: Offer more comprehensive travel solutions : By connecting with external AI agents, hotels can offer bundled packages that include flights, transportation, and local experiences, all coordinated seamlessly. : By connecting with external AI agents, hotels can offer bundled packages that include flights, transportation, and local experiences, all coordinated seamlessly. Reach a wider audience : Integration with diverse AI travel platforms expands the hotel's reach beyond traditional channels, tapping into new customer segments. : Integration with diverse AI travel platforms expands the hotel's reach beyond traditional channels, tapping into new customer segments. Improve efficiency and reduce costs: Automating interactions with AI agents minimises the need for human intervention in routine tasks, freeing up staff to focus on higher-value activities. MCP is a rapidly evolving landscape that can potentially eliminate fragile API integrations, allowing properties to connect with numerous services through a single MCP gateway. Imagine a guest's travel agent AI seamlessly booking rooms, spa services, and dinner reservations by interfacing directly with your hotel's agent. Optimising the agent experience 8Traditionally, websites have focused on the user experience (UX). However, the rise of AI demands a focus on the agent experience (AX) that must consider a different set of technical priorities: AI-accessible inventory: Expose rooms, amenities, and add-ons through GraphQL APIs and enable multi-property package bookings in a single transaction. Expose rooms, amenities, and add-ons through GraphQL APIs and enable multi-property package bookings in a single transaction. Machine-readable content: Replace visual call to actions (CTAs) with annotations, reconsider SEO in the context of how LLMs view your brand visibility, and implement tags for preferential crawling. Replace visual call to actions (CTAs) with annotations, reconsider SEO in the context of how LLMs view your brand visibility, and implement tags for preferential crawling. Agent Experience (AX) design: Develop parallel website versions optimized for API interactions. Semantic consistency and support for multiple data sources, including social and query graphs, are all key. Develop parallel website versions optimized for API interactions. Semantic consistency and support for multiple data sources, including social and query graphs, are all key. Dynamic commission structures: Create lower AI-specific affiliate tiers and offer bulk booking discounts for high-intent agent queries. Transitioning from legacy systems to seize the AI opportunity The transition to an agent-mediated hospitality landscape is not a distant possibility but an accelerating reality. Hotels that delay implementing MCP capabilities and an agent-friendly infrastructure risk significant market share erosion within 12-18 months as AI travel planning becomes mainstream. Forward-thinking properties are already capturing early-adopter advantages through strategic partnerships with emerging AI travel platforms. The challenge now is how quickly hoteliers can transform their digital infrastructure to become preferred partners in the A2A economy, where AI agents will increasingly mediate guest relationships. The journey to an AI-first architecture means hotels must adopt a modern technology stack by: Phasing out on-premise systems with cloud-native platforms offering open API access. Adopting composable data and platform architecture using microservices for easy MCP integration. Considering website SEO and agentic presentation pathways. Retraining staff on AI-assisted workflows, reducing manual data entry. Revamped stacks for the Agentic AI era will drive operational efficiency and real-time channel optimisation by automatically redistributing inventory across the most profitable channels and guest profiles. First-mover hoteliers will help shape the new distribution paradigm and have greater control over their digital destiny in the age of AI.
Hospitality Net
13-06-2025
- Hospitality Net
Posadas Expands All-Inclusive Resort Footprint Across Mexico and the Caribbean
This growth is fueled by a strong strategic vision and solid financial performance, paving the way for new developments in sought-after beach destinations throughout Mexico and the Caribbean. Upcoming openings include marquee locations such as Nuevo Vallarta, Playa del Carmen, Punta Cana, and Los Cabos. Mexico City – Posadas, Mexico's leading hotel operator, is strengthening its commitment to all-inclusive beach resorts with a growing portfolio that will add more than 1,300 new rooms by the end of the year. This momentum is backed by the strong operational performance of its existing properties in top tourist destinations, which continue to post high occupancy rates, competitive pricing, and increasing demand from both domestic and international travelers. Over the past year, Posadas-operated beach resorts averaged 76% occupancy and outperformed the market with rates 31% higher than the competitive set. In the first quarter of 2025 alone, the company reported a 16% year-over-year increase in revenue per available room (RevPAR) at its resorts—underscoring both operational efficiency and the rising appeal of the all-inclusive model among today's more discerning travelers. Our experience in the all-inclusive resort space allows us to continue growing with confidence. We're introducing properties with unique concepts in key destinations like Nuevo Vallarta, Playa del Carmen, Punta Cana, and Los Cabos—offering the market one of the strongest and most profitable platforms, backed by decades of hospitality expertise. Mauricio Elizondo, Vice President of Development at Posadas Key 2025 and Future Openings: Fiesta Americana Nuevo Vallarta (June 2025, 229 rooms): A family-friendly, all-inclusive resort located in the North Hotel Zone of Puerto Vallarta, Jalisco. The property celebrates warm Mexican hospitality in a relaxed, welcoming setting ideal for families. (June 2025, 229 rooms): A family-friendly, all-inclusive resort located in the North Hotel Zone of Puerto Vallarta, Jalisco. The property celebrates warm Mexican hospitality in a relaxed, welcoming setting ideal for families. Fiesta Americana Funeeq Punta Cana (498 rooms):A next-generation all-inclusive resort designed to welcome guests of all ages. Located in the exclusive Uvero Alto beach area of Punta Cana, this property will open in Fall 2025 as part of Grupo Posadas' international expansion. The resort blends hospitality, wellness, and entertainment in a high-value tourism setting, with modern infrastructure and tailored experiences for families, groups, and business travelers alike—positioning it as a standout in the Caribbean. (498 rooms):A next-generation all-inclusive resort designed to welcome guests of all ages. Located in the exclusive Uvero Alto beach area of Punta Cana, this property will open in Fall 2025 as part of Grupo Posadas' international expansion. The resort blends hospitality, wellness, and entertainment in a high-value tourism setting, with modern infrastructure and tailored experiences for families, groups, and business travelers alike—positioning it as a standout in the Caribbean. Live Aqua Los Cabos (Spring 2027, 90 rooms): An exclusive development featuring luxury residences and an adults-only Live Aqua hotel in San José del Cabo. The property will offer premium finishes, terraces with Sea of Cortez views, private amenities, and experiences rooted in wellness and signature gastronomy. It marks a strategic investment in the region's luxury hospitality and residential market. Currently, 61% of new rooms under development across the Posadas portfolio are located in beach destinations—reinforcing the company's focus on coastal expansion. The debut of Fiesta Americana Funeeq Punta Cana also signals Posadas' continued success in operating outside of the Mexican market. Posadas continues to leverage its deep hospitality expertise and proven success in the all-inclusive space with the addition of these exceptional resorts, several of which are set to debut in 2025 , added Elizondo. With a diversified portfolio, growing EBITDA (+13% in Q1 2025), and a solid liquidity position, Posadas is cementing its presence in high-growth markets across Mexico and the Caribbean while remaining open to new opportunities that drive long-term value for investors and stakeholders. About Grupo Posadas Posadas is the largest hotel operator in Mexico, with more than 180 hotels and resorts, and more than 27,500 rooms in beach and city destinations located throughout the country and in the Caribbean. Thanks to the positioning of its Live Aqua, Grand Fiesta Americana, Fiesta Americana, The Explorean, Fiesta Inn, Gamma and one Hotel brands, Posadas is an internationally recognized Mexican company. Posadas has been listed on the Mexican Stock Exchange (BMV) since 1992. For further information, please visit: About La Colección Resorts La Colección Resorts is comprised of 15 distinctive resorts located in Mexico and the Dominican Republic, encompassing the brands Live Aqua Resorts, Grand Fiesta Americana Hotels & Resorts, Fiesta Americana Hotels & Resorts and The Explorean. Showcasing the best of the destination including warm culture and hospitality, guests are privy to unrivalled accommodations, amenities and entertainment that ensure a superior, world-class vacation experience. The resorts within La Colección include: Live Aqua Beach Resort Cancun All Inclusive Adults Only, Live Aqua Urban Resort San Miguel de Allende, Live Aqua Private Residences Los Cabos, Live Aqua Beach Resort Punta Cana, Grand Fiesta Americana Puerto Vallarta All Inclusive Adults Only, Grand Fiesta Americana Coral Beach Cancun, Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa, Fiesta Americana Cozumel All Inclusive, Fiesta Americana Condesa Cancun All Inclusive, Fiesta Americana Puerto Vallarta All Inclusive & Spa, Fiesta Americana Cancun Villas, Fiesta Americana Acapulco Villas, The Explorean Cozumel and The Explorean Kohunlich. Upcoming openings 2020 & 2021 in Punta Cana, Uvero Alto and Los Corales in Dominican Republic, Tulkal Riviera Maya, Playa Mujeres and Valle de Guadalupe BC in Mexico. For further information, please visit:
