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Posadas Expands All-Inclusive Resort Footprint Across Mexico and the Caribbean

Posadas Expands All-Inclusive Resort Footprint Across Mexico and the Caribbean

Hospitality Net13-06-2025

This growth is fueled by a strong strategic vision and solid financial performance, paving the way for new developments in sought-after beach destinations throughout Mexico and the Caribbean.
Upcoming openings include marquee locations such as Nuevo Vallarta, Playa del Carmen, Punta Cana, and Los Cabos.
Mexico City – Posadas, Mexico's leading hotel operator, is strengthening its commitment to all-inclusive beach resorts with a growing portfolio that will add more than 1,300 new rooms by the end of the year. This momentum is backed by the strong operational performance of its existing properties in top tourist destinations, which continue to post high occupancy rates, competitive pricing, and increasing demand from both domestic and international travelers.
Over the past year, Posadas-operated beach resorts averaged 76% occupancy and outperformed the market with rates 31% higher than the competitive set. In the first quarter of 2025 alone, the company reported a 16% year-over-year increase in revenue per available room (RevPAR) at its resorts—underscoring both operational efficiency and the rising appeal of the all-inclusive model among today's more discerning travelers.
Our experience in the all-inclusive resort space allows us to continue growing with confidence. We're introducing properties with unique concepts in key destinations like Nuevo Vallarta, Playa del Carmen, Punta Cana, and Los Cabos—offering the market one of the strongest and most profitable platforms, backed by decades of hospitality expertise. Mauricio Elizondo, Vice President of Development at Posadas
Key 2025 and Future Openings:
Fiesta Americana Nuevo Vallarta (June 2025, 229 rooms):
A family-friendly, all-inclusive resort located in the North Hotel Zone of Puerto Vallarta, Jalisco. The property celebrates warm Mexican hospitality in a relaxed, welcoming setting ideal for families.
(June 2025, 229 rooms): A family-friendly, all-inclusive resort located in the North Hotel Zone of Puerto Vallarta, Jalisco. The property celebrates warm Mexican hospitality in a relaxed, welcoming setting ideal for families. Fiesta Americana Funeeq Punta Cana (498 rooms):A next-generation all-inclusive resort designed to welcome guests of all ages. Located in the exclusive Uvero Alto beach area of Punta Cana, this property will open in Fall 2025 as part of Grupo Posadas' international expansion. The resort blends hospitality, wellness, and entertainment in a high-value tourism setting, with modern infrastructure and tailored experiences for families, groups, and business travelers alike—positioning it as a standout in the Caribbean.
(498 rooms):A next-generation all-inclusive resort designed to welcome guests of all ages. Located in the exclusive Uvero Alto beach area of Punta Cana, this property will open in Fall 2025 as part of Grupo Posadas' international expansion. The resort blends hospitality, wellness, and entertainment in a high-value tourism setting, with modern infrastructure and tailored experiences for families, groups, and business travelers alike—positioning it as a standout in the Caribbean. Live Aqua Los Cabos (Spring 2027, 90 rooms): An exclusive development featuring luxury residences and an adults-only Live Aqua hotel in San José del Cabo. The property will offer premium finishes, terraces with Sea of Cortez views, private amenities, and experiences rooted in wellness and signature gastronomy. It marks a strategic investment in the region's luxury hospitality and residential market.
Currently, 61% of new rooms under development across the Posadas portfolio are located in beach destinations—reinforcing the company's focus on coastal expansion. The debut of Fiesta Americana Funeeq Punta Cana also signals Posadas' continued success in operating outside of the Mexican market.
Posadas continues to leverage its deep hospitality expertise and proven success in the all-inclusive space with the addition of these exceptional resorts, several of which are set to debut in 2025 , added Elizondo.
With a diversified portfolio, growing EBITDA (+13% in Q1 2025), and a solid liquidity position, Posadas is cementing its presence in high-growth markets across Mexico and the Caribbean while remaining open to new opportunities that drive long-term value for investors and stakeholders.
About Grupo Posadas
Posadas is the largest hotel operator in Mexico, with more than 180 hotels and resorts, and more than 27,500 rooms in beach and city destinations located throughout the country and in the Caribbean. Thanks to the positioning of its Live Aqua, Grand Fiesta Americana, Fiesta Americana, The Explorean, Fiesta Inn, Gamma and one Hotel brands, Posadas is an internationally recognized Mexican company. Posadas has been listed on the Mexican Stock Exchange (BMV) since 1992. For further information, please visit: www.posadas.com
About La Colección Resorts
La Colección Resorts is comprised of 15 distinctive resorts located in Mexico and the Dominican Republic, encompassing the brands Live Aqua Resorts, Grand Fiesta Americana Hotels & Resorts, Fiesta Americana Hotels & Resorts and The Explorean. Showcasing the best of the destination including warm culture and hospitality, guests are privy to unrivalled accommodations, amenities and entertainment that ensure a superior, world-class vacation experience. The resorts within La Colección include: Live Aqua Beach Resort Cancun All Inclusive Adults Only, Live Aqua Urban Resort San Miguel de Allende, Live Aqua Private Residences Los Cabos, Live Aqua Beach Resort Punta Cana, Grand Fiesta Americana Puerto Vallarta All Inclusive Adults Only, Grand Fiesta Americana Coral Beach Cancun, Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa, Fiesta Americana Cozumel All Inclusive, Fiesta Americana Condesa Cancun All Inclusive, Fiesta Americana Puerto Vallarta All Inclusive & Spa, Fiesta Americana Cancun Villas, Fiesta Americana Acapulco Villas, The Explorean Cozumel and The Explorean Kohunlich. Upcoming openings 2020 & 2021 in Punta Cana, Uvero Alto and Los Corales in Dominican Republic, Tulkal Riviera Maya, Playa Mujeres and Valle de Guadalupe BC in Mexico. For further information, please visit: www.lacoleccionresorts.com/

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Trivago : Known for its hotel-focused advertising and global reach, Trivago offers robust tools for hoteliers to promote direct rates and manage PPC campaigns. : Known for its hotel-focused advertising and global reach, Trivago offers robust tools for hoteliers to promote direct rates and manage PPC campaigns. Tripadvisor : Originally a review platform, Tripadvisor also acts as a metasearch engine by displaying booking options from OTAs and hotels alongside user-generated content. : Originally a review platform, Tripadvisor also acts as a metasearch engine by displaying booking options from OTAs and hotels alongside user-generated content. Kayak : Popular for flight and hotel comparisons, Kayak is part of the Booking Holdings group and shares inventory across sister sites like and Priceline. : Popular for flight and hotel comparisons, Kayak is part of the Booking Holdings group and shares inventory across sister sites like and Priceline. Skyscanner: Though best known for flights, Skyscanner also compares hotel rates and appeals to price-sensitive, mobile-first travellers. These platforms can drive significant direct bookings when used strategically in your hotel's distribution mix. How to improve performance on metasearch engines Ranking high on metasearch engines is critical for your property because would-be guests typically click on the top few results, just like in a Google search. A top position can significantly increase visibility, click-through rates and ultimately direct bookings. With a pay-per-click model, however, visibility alone isn't enough; your hotel must ensure that it's converting that traffic effectively. To strengthen performance, you should focus on several key areas: Rate parity : Ensure that the direct rate listed on metasearch platforms is equal to or better than OTA rates. Competitive pricing encourages users to book direct and improves ad relevance. : Ensure that the direct rate listed on metasearch platforms is equal to or better than OTA rates. Competitive pricing encourages users to book direct and improves ad relevance. Bidding strategy : Since most metasearch engines operate on a PPC basis, increasing your bid can raise your placement. Use smart bidding tools to target high-converting traffic without overspending. : Since most metasearch engines operate on a PPC basis, increasing your bid can raise your placement. Use smart bidding tools to target high-converting traffic without overspending. Website experience : Once a user clicks through, your hotel's booking site must load quickly, be mobile-optimized and offer a seamless user journey. Poor user experience leads to high bounce rates and wasted spend. : Once a user clicks through, your hotel's booking site must load quickly, be mobile-optimized and offer a seamless user journey. Poor user experience leads to high bounce rates and wasted spend. Conversion optimization : Clear calls-to-action, trust signals (like reviews and secure payment badges), and streamlined booking flows increase the likelihood of turning clicks into confirmed bookings. : Clear calls-to-action, trust signals (like reviews and secure payment badges), and streamlined booking flows increase the likelihood of turning clicks into confirmed bookings. Strong content and visuals : High-quality images, detailed descriptions and updated amenities help listings stand out in a competitive field. : High-quality images, detailed descriptions and updated amenities help listings stand out in a competitive field. 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