Wego, ONMT Launch Campaign to Boost Summer Tourism to Morocco Across MENA
Rabat – Wego, the largest online travel platform in the Middle East and North Africa (MENA), has partnered with the Moroccan Tourism Office (ONMT) to launch a campaign encouraging travelers from across the region to visit Morocco this summer.
The partnership aims to 'inspire a new wave of travel to Morocco, focusing on the country's vibrant cities, coastal escapes, and natural landscapes,' said Wego in a press release today.
The company emphasized Morocco's tourism potential and the rich mix of experiences it offers travelers.
'Whether it's discovering the colorful streets of Chefchaouen, relaxing along the beaches of Agadir, or exploring the highland trails of the Atlas Mountains, Morocco offers a diverse getaway that caters to a wide range of travel interests,' Wego added.
The campaign will spotlight Morocco's unique mix of tradition and modern fun. It will feature local markets, historic buildings, and art scenes in cities like Marrakech, Rabat, and Fez.
Travelers will also be able to enjoy detailed guides, influencer content, and online promotions to help them plan their summer vacation to the North African country.
Mamoun Hmidan, Chief Business Officer at Wego, said they are excited to work with ONMT and introduce their users to the 'richness Morocco has to offer.'
'Our goal is to make it easier for travelers to find meaningful experiences whether they're looking for adventure, history, or relaxation—through curated content and seamless travel planning,' Hmidan added.
Meanwhile, Rachid Hamzaoui, Director for the Middle East and Asia at ONMT, said the campaign will help travelers from the Gulf and other parts of MENA discover Morocco more easily.
'With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient,' Hamzaoui said.
Food lovers are in for a treat too, Wego says, as the campaign will include guides to traditional Moroccan dishes like couscous, harira soup, and pastilla. Travelers will also be able to learn where to enjoy street food or dine on rooftops with amazing views.
Coastal towns such as Essaouira and El Jadida will also be in the spotlight.
The Moroccan tourism office has been stepping up its efforts to position Morocco as a must-visit destination for travelers from around the world. In recent months, ONMT has focused on expanding Morocco's reach in key international markets, including China, where it has launched initiatives to attract more Chinese tourists.
ONMT has launched similar campaigns targeting different regions to showcase Morocco's unique mix of culture, nature, and hospitality. Tags: MENAONMTTourismwego
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Morocco World
4 hours ago
- Morocco World
Wego, ONMT Launch Campaign to Boost Summer Tourism to Morocco Across MENA
Rabat – Wego, the largest online travel platform in the Middle East and North Africa (MENA), has partnered with the Moroccan Tourism Office (ONMT) to launch a campaign encouraging travelers from across the region to visit Morocco this summer. The partnership aims to 'inspire a new wave of travel to Morocco, focusing on the country's vibrant cities, coastal escapes, and natural landscapes,' said Wego in a press release today. The company emphasized Morocco's tourism potential and the rich mix of experiences it offers travelers. 'Whether it's discovering the colorful streets of Chefchaouen, relaxing along the beaches of Agadir, or exploring the highland trails of the Atlas Mountains, Morocco offers a diverse getaway that caters to a wide range of travel interests,' Wego added. The campaign will spotlight Morocco's unique mix of tradition and modern fun. It will feature local markets, historic buildings, and art scenes in cities like Marrakech, Rabat, and Fez. Travelers will also be able to enjoy detailed guides, influencer content, and online promotions to help them plan their summer vacation to the North African country. Mamoun Hmidan, Chief Business Officer at Wego, said they are excited to work with ONMT and introduce their users to the 'richness Morocco has to offer.' 'Our goal is to make it easier for travelers to find meaningful experiences whether they're looking for adventure, history, or relaxation—through curated content and seamless travel planning,' Hmidan added. Meanwhile, Rachid Hamzaoui, Director for the Middle East and Asia at ONMT, said the campaign will help travelers from the Gulf and other parts of MENA discover Morocco more easily. 'With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient,' Hamzaoui said. Food lovers are in for a treat too, Wego says, as the campaign will include guides to traditional Moroccan dishes like couscous, harira soup, and pastilla. Travelers will also be able to learn where to enjoy street food or dine on rooftops with amazing views. Coastal towns such as Essaouira and El Jadida will also be in the spotlight. The Moroccan tourism office has been stepping up its efforts to position Morocco as a must-visit destination for travelers from around the world. In recent months, ONMT has focused on expanding Morocco's reach in key international markets, including China, where it has launched initiatives to attract more Chinese tourists. ONMT has launched similar campaigns targeting different regions to showcase Morocco's unique mix of culture, nature, and hospitality. Tags: MENAONMTTourismwego
Morocco World
5 hours ago
- Morocco World
French Equality Minister Aurore Bergé Begins Three-Day Morocco Visit
Marrakech – French Minister for Equality Aurore Bergé arrives in Morocco today for a three-day official visit focused on bilateral cooperation in women's rights and gender equality. The visit, taking place from June 23-25, builds on the strategic partnership King Mohammed VI and French President Emmanuel Macron launched in October 2024. In Rabat, Bergé will meet with Economy and Finance Minister Nadia Fettah Alaoui and her counterpart Naïma Ben Yahia, Minister of Solidarity, Social Integration, and Family. The ministers are expected to sign a joint declaration to strengthen Franco-Moroccan cooperation in preventing violence against women. Bergé's agenda includes discussions with key Moroccan officials, including Amina Bouayach, president of the National Human Rights Council (CNDH), Mbarka Bouaida, president of the Association of Moroccan Regions, Ahmed Abbadi, secretary general of the Rabita of Ulema, and royal advisor André Azoulay. Women's economic empowerment stands as a central focus of the visit. Bergé will tour the Safran Nacelles industrial site in Nouaceur near Casablanca and visit the Aeronautics Trades Institute to discuss women's training and their role in Morocco's economy. In Marrakech, the minister will explore social structures, including the Lalla Amina center for children without families, and visit facilities dedicated to women's economic empowerment. She will also evaluate field projects supported by the French Development Agency (AFD), including the 'Ajyal Equality' program, which works to support women victims of violence. A key diplomatic development expected during the visit is Morocco's planned inclusion among the group of states promoting feminist diplomacy. This move precedes an international conference on feminist diplomacy scheduled for October in Paris. Throughout her trip, Bergé will meet with the French community in Rabat, Casablanca, and Marrakech, which represents the largest foreign community in Morocco with over 50,000 citizens. The visit marks another layer in the Rabat-Paris bilateral relations, elevating gender equality from symbolic intentions to a foundation for strategic cooperation across economic, social, and diplomatic spheres. It follows France's recognition of Morocco's sovereignty over its southern provinces in Western Sahara in July 2024, and subsequent visits by French officials to Morocco's southern provinces, including Culture Minister Rachida Dati, French Senate President Gérard Larcher, AFD Director General Remy Rioux, among many others. Read also: King Mohammed VI May Visit France in Late 2025 or Early 2026 Tags: Morocco France Relations
Ya Biladi
5 hours ago
- Ya Biladi
Morocco's tourism office partners with Wego to attract MENA tourists this summer
The Moroccan National Tourist Office (ONMT) has joined forces with Wego, the leading travel app and online marketplace in the Middle East and North Africa (MENA), to launch a summer campaign promoting Morocco as a top travel destination for regional tourists. Designed to boost Morocco's visibility among Gulf and MENA travelers, the campaign highlights the country's diverse offerings, from cultural landmarks and historic cities to seaside escapes and mountain adventures. The promotion showcases popular destinations such as the blue-washed town of Chefchaouen, the sun-soaked beaches of Agadir, and the scenic trails of the Atlas Mountains. It also shines a spotlight on major cities like Marrakech, Rabat, and Fez, known for their blend of heritage and modern charm. Cultural immersion is a key focus. Travelers are encouraged to explore local craftsmanship, attend festivals, and sample Moroccan cuisine, from medina street food to rooftop restaurants serving classics like couscous and pastilla. The campaign also appeals to those seeking a more laid-back escape, with coastal towns like Essaouira and El Jadida offering ocean views, fresh seafood, and artistic atmospheres. «We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer», said Mamoun Hmidan, Chief Business Officer at Wego. «Our goal is to make it easier for travelers to find meaningful experiences, whether they're looking for adventure, history, or relaxation». The campaign includes destination guides, digital promotions, and influencer-driven content. According to Rachid Hamzaoui, ONMT's Director for the Middle East and Asia, the partnership aims to position Morocco as «a top summer choice» for travelers across the region.
