8 Ways Prime Video Is Revolutionizing NASCAR Broadcasting

This season, Prime Video is changing how we watch NASCAR. For the first time ever 5 Cup Series races are streaming only on Prime, a big change from TV. Prime is bringing new features, expert analysis and smarter ways to watch the action, for new fans and old. Here's how Prime is revolutionizing NASCAR broadcasting.
8. Exclusive Five-Race Package
Credit: Peter Casey-Imagn Images
Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on May 25 and running through Pocono on June 22nd.
This is the first time in NASCAR history that Cup Series races are only on a streaming platform, a big shift in how sports are delivered.
7. Seamless Integration with NBC Production
Credit: Jim Dedmon-Imagn Images
Prime Video uses NBC Sports' experienced production team and its technical expertise to maintain broadcast standards and innovation for streaming. Familiarity and new tech mean quality stays high and the format moves forward.
6. Comprehensive Practice & Qualifying Access
Credit: Andrew Nelles / The Tennessean / USA TODAY NETWORK via Imagn Images
Beyond race days, Prime Video also streams almost the entire first half of practice and qualifying sessions, so you get to see more behind the scenes.
You get to see team prep and driver form, previously only on linear TV or premium sports apps.
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Also Read:: 5 Drivers Who Attempted the Indy 500 and Coca-Cola 600 in One Day
5. Double‑Box Commercial Format During Live Racing
Credit: Lon Horwedel-Imagn Images
To never miss a lap, Prime uses a dual-screen 'double-box' format during green-flag racing. This minimizes interruption and maximizes race-time engagement, redefining how ads fit into sports coverage.
4. Highlight Packages Mid‑Race
Credit: Lon Horwedel-Imagn Images
Prime has in-race highlight recaps, so you can catch up quickly if you join mid-stream. This real-time storytelling keeps casual and hardcore fans engaged, even if you can't watch from start to finish.
2. Expert-Led Studio Coverage
Credit: Peter Casey-Imagn Images
Prime Video's live feed is backed by a full studio team: pre- and post-race shows are hosted by Danielle Trotta with analysts Carl Edwards, Corey LaJoie and Trevor Bayne , fresh voices with race-proven credentials.
By using respected names with on-track cred, the coverage gets authenticity and elevates the overall experience.
2. Carl Edwards Brings NASCAR Champion Perspective
Credit: Scott Kinser-Imagn Images
Hall-of-Famer Carl Edwards joins the booth, sharing his racing expertise. Edwards said he wasn't sure fans would follow the switch to streaming , until an 85-year-old neighbor with Prime told him they would.
He attracts longtime fans and helps explain race strategy and culture to a newer, digital audience.
1. Streamlined Explanation of Complex Strategy
Credit: Denny Simmons / The Tennessean / USA TODAY NETWORK via Imagn Images
Building on their NFL success, Prime Video is figuring out how to explain complex race strategy in a way that's easy to understand. It makes the sport more accessible to new fans and deeper for longtime fans, turning passive viewers into informed followers.
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Also Read:: 10 Drivers Making Waves in the 2025 NASCAR Season
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