Nike delays launch of women's brand in partnership with Kim Kardashian's Skims

Nike
's launch of a new women's activewear brand in the U.S. through a partnership with Kim Kardashian-owned shapewear label Skims has been delayed, the Air Jordan maker's spokesperson told Reuters on Wednesday.
The partnership, which was announced in February, is part of new CEO Elliott Hill's plan to turn the struggling company around and broaden its product offerings to compete with brands such as Roger Federer-backed On and Deckers' Hoka.
Skims, which was launched in 2019, has seen growing demand for its premium bras, loungewear and shapewear.
With anticipation high among stakeholders and consumers, the two sides have delayed the launch as they work to get the product right, the Nike spokesperson said. The delay was first reported by Bloomberg News.
The new brand is set to be called NikeSKIMS, and is expected to include training apparel, footwear and accessories for women.
The initial plan was to launch its first collection at some U.S. retail locations in the spring of this year, as well as on its website. It was to be available more widely in 2026.
The partnership with Skims has been applauded by investors and analysts, who hope it will help Nike make up ground after falling behind in the
women's activewear market
, where Lululemon and Gap's Athleta have emerged as a winners.

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Hindustan Times

35 minutes ago

• Hindustan Times

Latvian president believes NATO will overcome obstacles, meet 5% goal

By Andrius Sytas Latvian president believes NATO will overcome obstacles, meet 5% goal RIGA, - Latvia's president expressed confidence NATO would agree to a new higher defence spending target demanded by U.S. President Donald Trump, despite Spanish objections, saying the alliance had little choice given the growing threat from Russia. Spain on Thursday asked to opt out of the plan to increase members' defence spending to 5% of their gross domestic product, as requested by Trump, a move which could derail next week's NATO summit at the Hague. Any agreement to raise defence spending needs unanimous approval by the 32 member states. Latvian President Edgars Rinkevics told Reuters on Friday he understood why countries further from Russia might have difficulties convincing their voters to spend more on defence. But he said the need was pressing. 'I do hope there is the understanding in Madrid that this is a critical time for the Alliance, both when it comes to its defence capabilities, but also to the Trans-Atlantic relationship,' he said in an interview in Riga. 'I think that they don't have much of a choice,' he added. At an estimated 1.28% of GDP, Spain had the lowest proportion of expenditure on defence in the alliance last year, according to NATO estimates. Latvia and fellow Baltic states Lithuania and Estonia are urgently ramping up their militaries, fearing that their neighbour and former overlord Russia could push on from its 2022 invasion of Ukraine to take more territory. They spent more than 3% of GDP on defence this year, and have committed to top 5% for the next few years. "We are saying that we need to spend as soon as possible now in order to avoid a worst-case scenario, spending much more later," Rinkevics said. "While Russia is stuck in Ukraine, that possibility of a direct military attack is not very high," he said. "But it may change very, very quickly ... if a development in Ukraine leads Russian leadership to believe that NATO is weak, that Ukraine is defeated, that NATO is divided". This article was generated from an automated news agency feed without modifications to text.

Time of India

2 hours ago

• Time of India

xAI increases yield offer on $5 billion debt raise: Source

Elon Musk's xAI is increasing the yield it is offering on a $5 billion debt raise led by Morgan Stanley , a source with knowledge of the matter said on Friday. xAI is offering to pay 12.5% yield on $3 billion in bonds, said the source who asked for anonymity to disclose non-public information. Previously, sources told Reuters the company offered a 12% yield. The AI startup is also offering 12.5% fixed yield on a $1 billion term loan and set to price a $1 billion term loan B at 725 basis points over the Secured Overnight Financing Rate, known as SOFR. The term loan B is set to be priced at a discount of 96 cents on the dollar, the source said. The deadline for investor commitments was extended from Tuesday to Friday and allocations will be done on Monday, the source said. xAI and Morgan Stanley did not immediately comment on the matter. Live Events

The Hindu

2 hours ago

• The Hindu

Jamaican Olympic medallist Campbell switches allegiance to Turkey

Jamaican athlete and Olympic shot put bronze medallist Rajindra Campbell has switched his allegiance to Turkey, with media reports saying his compatriot and discus gold medallist Roje Stona has followed suit. The Trinidad and Tobago Guardian stated both athletes would receive a $500,000 signing bonus to make the switch, as well as monthly financial support. Campbell's agent confirmed he had changed his allegiance, while Reuters has contacted Stona's representative and the Jamaica Olympic Association for comment. Campbell finished third in the shot put at Paris 2024 behind Americans Ryan Crouser and Joe Kovacs, while Stona broke the Olympic record four days later in the discus to claim his country's first-ever medal in the event at the Games. They are not the first Jamaican athletes to switch nationalities, with sprinters Jak Ali Harvey and Emre Zafer Barnes also representing Turkey when they made the switch in 2015.