Latest news with #KimKardashian-owned
Time of India
a day ago
- Business
- Time of India
Nike delays launch of women's brand in partnership with Kim Kardashian's Skims
Nike 's launch of a new women's activewear brand in the U.S. through a partnership with Kim Kardashian-owned shapewear label Skims has been delayed, the Air Jordan maker's spokesperson told Reuters on Wednesday. The partnership, which was announced in February, is part of new CEO Elliott Hill's plan to turn the struggling company around and broaden its product offerings to compete with brands such as Roger Federer-backed On and Deckers' Hoka. Skims, which was launched in 2019, has seen growing demand for its premium bras, loungewear and shapewear. With anticipation high among stakeholders and consumers, the two sides have delayed the launch as they work to get the product right, the Nike spokesperson said. The delay was first reported by Bloomberg News. The new brand is set to be called NikeSKIMS, and is expected to include training apparel, footwear and accessories for women. The initial plan was to launch its first collection at some U.S. retail locations in the spring of this year, as well as on its website. It was to be available more widely in 2026. The partnership with Skims has been applauded by investors and analysts, who hope it will help Nike make up ground after falling behind in the women's activewear market , where Lululemon and Gap's Athleta have emerged as a winners.
Fashion Network
2 days ago
- Business
- Fashion Network
Nike delays launch of women's brand in partnership with Kim Kardashian's Skims
Home › News › Business Download Print Nike's launch of a new women's activewear brand in the U.S. through a partnership with Kim Kardashian-owned shapewear label Skims has been delayed, the Air Jordan maker's spokesperson told Reuters on Wednesday. Nike The partnership, which was announced in February, is part of new CEO Elliott Hill's plan to turn the struggling company around and broaden its product offerings to compete with brands such as Roger Federer-backed On and Deckers' Hoka. Skims, which was launched in 2019, has seen growing demand for its premium bras, loungewear and shapewear. With anticipation high among stakeholders and consumers, the two sides have delayed the launch as they work to get the product right, the Nike spokesperson said. The delay was first reported by Bloomberg new brand is set to be called NikeSkims, and is expected to include training apparel, footwear and accessories for initial plan was to launch its first collection at some U.S. retail locations in the spring of this year, as well as on its website. It was to be available more widely in 2026. The partnership with Skims has been applauded by investors and analysts, who hope it will help Nike make up ground after falling behind in the women's activewear market, where Lululemon and Gap's Athleta have emerged as a winners. © Thomson Reuters 2025 All rights reserved. Tags : Fashion Sports Business
Fashion Network
2 days ago
- Business
- Fashion Network
Nike delays launch of women's brand in partnership with Kim Kardashian's Skims
Home › News › Business Download Print Nike's launch of a new women's activewear brand in the U.S. through a partnership with Kim Kardashian-owned shapewear label Skims has been delayed, the Air Jordan maker's spokesperson told Reuters on Wednesday. Nike The partnership, which was announced in February, is part of new CEO Elliott Hill's plan to turn the struggling company around and broaden its product offerings to compete with brands such as Roger Federer-backed On and Deckers' Hoka. Skims, which was launched in 2019, has seen growing demand for its premium bras, loungewear and shapewear. With anticipation high among stakeholders and consumers, the two sides have delayed the launch as they work to get the product right, the Nike spokesperson said. The delay was first reported by Bloomberg new brand is set to be called NikeSkims, and is expected to include training apparel, footwear and accessories for initial plan was to launch its first collection at some U.S. retail locations in the spring of this year, as well as on its website. It was to be available more widely in 2026. The partnership with Skims has been applauded by investors and analysts, who hope it will help Nike make up ground after falling behind in the women's activewear market, where Lululemon and Gap's Athleta have emerged as a winners. © Thomson Reuters 2025 All rights reserved. Tags : Fashion Sports Business
Business Times
2 days ago
- Business
- Business Times
Nike delays launch of women's brand in partnership with Kim Kardashian's Skims
[NEW YORK] Nike's launch of a new women's activewear brand in the US through a partnership with Kim Kardashian-owned shapewear label Skims has been delayed, the Air Jordan maker's spokesperson told Reuters on Wednesday (Jun 18). The partnership, which was announced in February, is part of new CEO Elliott Hill's plan to turn the struggling company around and broaden its product offerings to compete with brands such as Roger Federer-backed On and Deckers' Hoka. Skims, which was launched in 2019, has seen growing demand for its premium bras, loungewear and shapewear. With anticipation high among stakeholders and consumers, the two sides have delayed the launch as they work to get the product right, the Nike spokesperson said. The delay was first reported by Bloomberg News. The new brand is set to be called NikeSKIMS, and is expected to include training apparel, footwear and accessories for women. The initial plan was to launch its first collection at some US retail locations in the spring of this year, as well as on its website. It was to be available more widely in 2026. The partnership with Skims has been applauded by investors and analysts, who hope it will help Nike make up ground after falling behind in the women's activewear market, where Lululemon and Gap's Athleta have emerged as a winners. REUTERS
Asharq Al-Awsat
18-02-2025
- Business
- Asharq Al-Awsat
Nike to Launch New Women's Fitness Brand with Kim Kardashian's Skims
Nike will launch a new women's activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear clothing company Skims, as CEO Elliott Hill works to bolster its portfolio to better compete with upstart brands. Product innovation and a return to focus on its core sports roots have been at the forefront of Hill's mission to revive sales at Nike, which have been lagging strong growth at Hoka and New Balance, Reuters reported. The company's bid to appeal to women, who made up about 40% of its customers in 2023, was evident in Nike's first Super Bowl ad in nearly three decades, featuring star women athletes including Jordan Chiles, Caitlin Clark, Sha'Carri Richardson, A'ja Wilson and Sabrina Ionescu. Skims was launched in 2019 and is valued at around $4 billion. It has seen a strong demand for its shapewear. Nike said on Tuesday the new brand, called NikeSKIMS, would include training apparel, footwear and accessories for women. The first collection will be launched at some retail locations in the US as well as at NikeSKIMS' website. The brand would launch globally in 2026, expanding into more retail locations, as well as in the wholesale segment. The brand would sit alongside other names under Nike's kitty, including Converse, Jordan, ACG and Nike SB. Nike's shares were up 3% on Tuesday.
