Meet man, an indian, who invented formula for ‘Limca', waited 7 years to start factory, but later sold it to…, now its Rs 28000000000 brand, he is…
Ramesh Chauhan (L) created Limca in 1970. (File)
The Coca-Cola Company owns many soft drink brands, but one of its brands is Indian-inspired Limca. The company recently announced that Limca has become a Rs 2,800 crore brand. Though it is now sold under the banner of Coca-Cola, Limca was originally made by an Indian entrepreneur. Around 55 years ago, the formula for this lemon flavor drink was discovered. But it took seven years for its actual production due to the economic challenges and also the Emergency in India. Limca's Birth In 1970
India had cola and other soft drinks, but there was a demand for beverages which can suit the Indian climate. Limca was introduced during this time in 1970. Lemon water was a favorite among Indians during the summers, and inspired by Ramesh Chauhan, the maker of the Bisleri brand, developed the Limca formula.
Ramesh Chauhan made Limca in 1970 but its production was delayed as the Indian government declared an Emergency. So almost in 1977 that Limca started manufacturing the drink. It was considered a refreshing and energizing tasty drink so it became popular. It was sold in both plastic and glass bottles.
Earlier it was owned by Parle Agro but later sold to Coca-Cola in 1993 after India's liberalization and globalization in 1992. After which Limca remained under Coca-Cola's ownership and became Rs 2,800 crore brand by 2024.
Limca's marketing helped the company to grow a lot. Its first tagline 'Limit Toh Lagao' became popular within a short span of time. The brand now uses the tagline 'Chadha Le Taazgi' to attract more customers.
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