Latest news with #Limca
Mint
06-06-2025
- Business
- Mint
Goldman Sachs funds $600 million for Jubilant Bharti's Coca-Cola India bottling unit deal. All you need to know
Goldman Sachs Asset Management has provided $600 million to Jubilant Bhartia Group to partially fund its acquisition of a 40 per cent stake in Coca-Cola Co's bottling unit in India, according to Bloomberg. The deal was announced in December and received approval from the Competition Commission of India on May 1, 2025. Goldman Sachs' hybrid fund financed this equity portion by subscribing to the convertible preference shares issued by the group. The fund is part of the investment bank's private credit strategy, which sits between traditional debt and equity, and is usually longer in tenure. Convertible preference shares are one of the many ways through which companies can raise money to fund their operations and expansion plans. The lending companies can choose to do so because it enables them to avoid taking on debt, along with limiting the potential dilution of selling additional common stock. In December, Coca-Cola announced that Jubilant Bhartia is set to acquire a minority stake of 40 per cent in Hindustan Coca-Cola Holdings Pvt. Coca-Cola is the parent company of the soft drink maker's largest bottler in India called Hindustan Coca-Cola Beverages Pvt. The total acquisition will cost Jubilant Bhartia $1.5 billion, as reported byBloomberg. Other than the funding received by the company from Goldman Sachs, the pizza-to-pharmaceuticals conglomerate will raise $600 million in equity and $300 million in debt to fund the remaining $900 million required for the acquisition. Jubilant Bhartia Group operates in sectors such as pharmaceuticals, food services, and energy solutions. It has franchise rights for global brands like Domino's, Popeyes, and Dunkin'. The group also has businesses in pharmaceuticals, which include contract research, novel drug development, and life science ingredients. In India, The Coca-Cola Co bottles products such as Thums-Up, Sprite, Fanta, Limca and flagship brand Coca-Cola through subsidiary Hindustan Coca-Cola Beverages Pvt Ltd. It also owns a set of independent bottling companies.
India.com
04-06-2025
- Business
- India.com
Meet man, an indian, who invented formula for ‘Limca', waited 7 years to start factory, but later sold it to…, now its Rs 28000000000 brand, he is…
Ramesh Chauhan (L) created Limca in 1970. (File) The Coca-Cola Company owns many soft drink brands, but one of its brands is Indian-inspired Limca. The company recently announced that Limca has become a Rs 2,800 crore brand. Though it is now sold under the banner of Coca-Cola, Limca was originally made by an Indian entrepreneur. Around 55 years ago, the formula for this lemon flavor drink was discovered. But it took seven years for its actual production due to the economic challenges and also the Emergency in India. Limca's Birth In 1970 India had cola and other soft drinks, but there was a demand for beverages which can suit the Indian climate. Limca was introduced during this time in 1970. Lemon water was a favorite among Indians during the summers, and inspired by Ramesh Chauhan, the maker of the Bisleri brand, developed the Limca formula. Ramesh Chauhan made Limca in 1970 but its production was delayed as the Indian government declared an Emergency. So almost in 1977 that Limca started manufacturing the drink. It was considered a refreshing and energizing tasty drink so it became popular. It was sold in both plastic and glass bottles. Earlier it was owned by Parle Agro but later sold to Coca-Cola in 1993 after India's liberalization and globalization in 1992. After which Limca remained under Coca-Cola's ownership and became Rs 2,800 crore brand by 2024. Limca's marketing helped the company to grow a lot. Its first tagline 'Limit Toh Lagao' became popular within a short span of time. The brand now uses the tagline 'Chadha Le Taazgi' to attract more customers.
India.com
30-05-2025
- Business
- India.com
Limca becomes Rs 2800 crore brand; how Ramesh Chauhan turned a lemonade drink into India's favorite lime beverage
Ramesh Chauhan (L) created Limca in 1970. (File) 'When life gives you lemons, make lemonade,' nobody personifies this motivational idiom, both literally and metaphorically, than Ramesh Chauan– the man who created Limca, India's favorite lemony beverage, which has recently achieved a major milestone by becoming a brand worth Rs 2800 crore. Let us delve into the remarkable history of Limca and how an Indian entrepreneur turned a modest lemonade drink into the country's favourite lime beverage: How Ramesh Chauhan established Limca? In 1970, Ramesh Chauhan, the man famous for creating the popular bottled water brand 'Bisleri', stumbled upon the idea of creating a refreshing beverage that would be more suited to the Indian palate and climate, instead of other soft drinks such as colas which dominated the Indian market at the time. Chauhan realised that lemonade was the preferred drink in India during the blistering summers, and prepared a zingy lemonade formula that was uniquely Indian in taste and preparation. But even though Limca was first formulated in 1970, it took seven long years to enter production because emergency was imposed in the country in 1975. Ultimately, after the emergency was lifted in 1977, Limca entered factory production and was initially manufactured by Delhi-based Lima Limca Limited, who bottled the refreshing beverage in both glass and plastic bottles. Limca's unique marketing strategy Apart from its refreshing taste, the success of Limca is also attributed to its aggressive marketing strategy, which was targeted towards India's young population with catchy slogans like 'Limit to lagao', that inspired the youth to challenge their limitation in an era where India was emerging as regional economic power in South Asia. Since then, Limca has periodically changed its taglines, such as its current one 'Chadha le Taazgi', but every catchphrase is meant to convey the same message of freshness and zingy taste which Limca represents. How Coca-Cola acquired Limca? After the economic liberalization in 1992, global brands started pouring into the Indian market. This included the American beverage giant Coca-Cola, who received a rude shock when it realised that local beverage brands like Limca, Thums Up, and Gold Spot– all owned by Parle Agro's Ramesh Chauhan at the time– were outselling its products by a significant margin. However, instead of competing with these popular Indian brands, Coca-Cola decided to acquire them to expand its product portfolio in the country. According to market experts, the primary reason behind Coca-Cola purchase of Limca and other local beverage brands was to minimise competition. In 1993, Coca-Cola purchased Limca, and now the popular lime beverage has become a brand worth Rs 2800 crore, according to the company's filings.
India.com
29-05-2025
- Business
- India.com
Limca becomes Rs 2800 crore brand; India's favorite lemony beverage was founded in..., now owned by...
Limca is now a Rs 2800 crore brand. (File) Limca, the country's favorite lemony beverage has achieved a major milestone by becoming a brand worth Rs 2800 crore. The refreshing lime-flavored soft drink is currently owned, manufactured and sold by global beverage giant Coca-Cola, but interestingly the Limca brand was started by an Indian firm and its unique zingy lime formula was created by an Indian entrepreneur. A brief history of Limca Around 55 years ago, Ramesh Chauhan, the man famous for creating the popular bottled water brand 'Bisleri', prepared a unique lemonade formula and named it Limca. At the time, there were several colas and other soft beverages in the Indian market, but Chauhan wanted to create something which was uniquely Indian in taste and preparation. He found that lemonade was the preferred drink in India during the blistering summers, and thus prepared a lemonade formula that was distinctive in its taste. Though Limca was first formulated in 1970, it took seven long years to enter production because Emergency was imposed in the country in 1975. Ultimately, after the Emergency was lifted in 1977, Limca entered factory production and was initially manufactured by Delhi-based Lima Limca Limited, who bottled the refreshing beverage in both glass and plastic bottles. Why Coca-Cola acquired Limca? Since its inception in 1977, Limca has changed owners twice. The brand was first owned by Parle Agro, and later acquired Coca-Cola, when the American FMCG giant ventured into the Indian market after the 1992 liberalization. According to market experts, the primary reason behind Coca-Cola purchase of Limca and other local beverage brands was to minimise competition. When Coke entered the Indian market, it quickly found that local beverage like Limca and Thumsup were outselling its products by a significant margin. But instead of competing with these popular Indian brands, Coca-Cola decided to acquire them and bring them under its umbrella. Coca-Cola purchased Limca in 1993, and now the popular lime beverage has become a brand worth Rs 2800 crore, according to the company's filings.
Time of India
29-05-2025
- Business
- Time of India
Limca Records ₹2800 Crore in 2024, powers Coca-Cola India's sparkling growth
HighlightsLimca, Coca-Cola India's iconic beverage, achieved over ₹2800 crore in revenue for 2024, showcasing strong growth in the lemon-lime category across both urban and rural markets. In 2025, Limca launched a new campaign featuring Indian actress Triptii Dimri, inviting consumers to rediscover the refreshing experience of its signature Lime 'n' Lemoni flavor. Limca expanded its product range in 2024 by introducing Limca GlucoCharge, a functional beverage aimed at active consumers, with a motivational campaign featuring Olympic gold medalist Neeraj Chopra. Limca, Coca-Cola India 's iconic homegrown lemon-lime beverage , has achieved a significant milestone, surpassing the ₹2800 crore revenue mark in 2024. This impressive growth underscores Limca's enduring appeal and its pivotal role in driving momentum within India's bustling lemon-lime beverage category. For over five decades, Limca has been synonymous with summer refreshment, cherished for its distinctive cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, the brand has been a cornerstone of Coca-Cola India's sparkling portfolio, witnessing soaring demand across both urban and rural landscapes. Currently, Limca is experiencing robust double-digit growth in key states including Delhi, Punjab, and Haryana, consistently gaining market share across both traditional retail and emerging modern trade formats. A key factor in Limca's sustained success lies in its ability to innovate its brand campaigns while honoring its rich legacy. In 2025, Limca ushered in a new era of refreshment with a captivating campaign featuring popular actress Triptii Dimri. This fresh take on Limca's signature taste invited consumers to rediscover the unique charm and revitalizing rush that a "Limca moment" delivers. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, emphasized the brand's strategic approach. "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory," Nair stated. "And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers." As India's consumer landscape evolves, so too does Limca. Demonstrating its commitment to innovation, Limca ventured into the advanced hydration category in 2024 with the introduction of Limca GlucoCharge . This functional beverage, enriched with glucose and electrolytes, is specifically designed to cater to the needs of today's active consumers. The launch campaign for Limca GlucoCharge, featuring Olympic gold medalist Neeraj Chopra, resonated deeply with millions.
