Bita Bani, strategic business development leader, joins ProvenMed to accelerate global growth
Dubai, UAE – ProvenMed, a leading MedTech company pioneering wearable solutions for incontinence and home-based urine analysis, proudly announces the joining of Bita Bani as its new Business Development Lead. Bita brings a wealth of experience and value in healthcare growth strategy, market expansion, and commercial transformation to support ProvenMed's mission of delivering dignified and connected care solutions across global markets.
With a distinguished track record in scaling healthcare ventures, Bita has held key roles across the Middle East, Africa, and Europe. Her work has focused on transforming early-stage medical companies into global players, building high-impact partnerships, and creating commercially viable go-to-market strategies in both the private and public sectors.
'Bita's addition to the team comes at a pivotal moment for ProvenMed,', said Amine Staali CEO of ProvenMed. 'As we expand our global footprint and prepare for the next stage of commercialization for both Livv and ActivGo, Bita's insights and network in emerging markets will be instrumental in accelerating our growth trajectory and opening new frontiers.'
Bita's portfolio includes strategic advisory and operational leadership for innovative medical technology firms, where she has contributed to business scale-up, international licensing, and partnership development. Her approach blends data-driven strategy with deep human empathy, ensuring that health tech is both accessible and impactful.
'I'm honored to join ProvenMed's journey,' said Bita Bani. 'The company's commitment to addressing real unmet needs through health innovation deeply resonates with me. I look forward to leveraging my experience to foster meaningful partnerships and bring ProvenMed's products to people who need them the most.'
As ProvenMed continues to build a robust presence across Europe, MENA, and North America, Bita Bani's leadership is expected to enhance the company's strategic alliances and revenue diversification efforts, reinforcing its position as a pioneer in digital health and patient-centered care.
About ProvenMed
ProvenMed is a medical technology company developing innovoation solutions in continence care and app-based wellness analysis. Its sub-brands include:
ActivGo® – A discreet wearable for urinary incontinence.
Livv® – Smart urine analysis testing kits and app for home use.
Together, they empower users with autonomy, privacy, and real-time health insights, promoting dignity and health access across all populations.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
36 minutes ago
- Khaleej Times
Iran-Israel war: UAE overflights stable, Saudi doubles after conflict
[Editor's Note: Follow our live blog for real-time updates on the latest developments in the Israel-Iran conflict.] The UAE's air traffic has stayed normal since the outbreak of war between Israel and Iran on June 13, but Saudi air traffic has more than doubled. 'With the closure of Iranian and Iraqi airspace since June 13, flights that normally pass through either of those countries need new routes. As a consequence, overflights of Saudi Arabia have doubled over the past week while the number of flights over Afghanistan has increased by nearly 500 per cent. Overflights — aircraft not departing or landing in a given country — have risen above Saudi Arabia from an average of 700 flights per day in mid-May to 1,400 flights per day since the closure of Iranian and Iraqi airspace on 13 June,' according to Flightradar24. In a statement to Khaleej Times, the Sweden-based real-time aircraft flight-taking firm said it 'measured no appreciable difference in air traffic to, from, or through the UAE since most recent hostilities began last week". Many UAE and other Gulf carriers have also re-routed and cancelled their flights to different destinations due to the regional war. 'It should come as no surprise that the two airlines most affected by the closure of airspace in Iran and Iraq are the two largest airlines in the Middle East. A vast majority of Qatar's flights to Europe and North America usually pass over Iraq, while Emirates maintains a more equal distribution between Iraq and Iran. Flydubai's loss of access to Iranian airspace has increased flight times for the airline as it must now route further east through Pakistan and Afghanistan to reach destinations north of Dubai. For example, the airline's flights from Dubai to Moscow increased from about five hours to nearly seven,' said Flightradar24. It added that there have been changes to how aircraft enter the airspace — an increase in flights transiting via Saudi Arabia — but overall the number of flights has remained consistent. 'For comparison, the number of flights in UAE airspace averaged 2,838 per day, while this week the number is 2,725 flights per day.' Overflights of Afghanistan have risen from an average of 50 per day in May to 280 per day since June 13.' Even before the recent closure of Iran and Iraq air space, airlines have had limited options to fly between Europe, the Middle East, and Asia. 'The great circle route (or shortest path on the globe) between Europe and Asia generally routes through either Ukraine or Russia, airspace that is currently unavailable to all airlines. This has squeezed most traffic into limited space over the Black Sea to the north and through Saudia Arabia to the south. Should the conflict between Iran and Israel expand and additional air routes close, the effects on commercial aviation could be profound.' Rising cost for Gulf carriers According to Flightradar24, Emirates — the biggest international carrier — operated highest number of weekly flights during May 11-17 at 1,354, followed by Qatar Airways (1,225), flydubai (841), Turkish Airlines (584), Etihad Airways (542), Air Arabia (395), Air India (331), Singapore Airlines (255), British Airways (212), PIA (197), Kuwait Airways (191), Wizz Air Abu Dhabi (156), Lufthansa (145), Gulf Air (137) and Pegasus (105). Saj Ahmad, chief analyst at London-based StrategicAero Research, at the moment, most European flights are transiting westwards through Saudi and Egyptian airspace rather than the more direct Iraq-Iran airspace, while US-bound flights are tracking more eastwards through Pakistan before heading towards the North Pole before reaching points like Seattle and Los Angeles. 'Flight times are slightly increased but this will depend on a multitude of factors including airplane type, weather, winds, payload, cargo and the number of passengers on board.' He added that the war could have resulted in higher fuel costs for the airlines as they take longer routes to their destinations amidst closed air space of Iran, Iraq, Jordan, Syria and Israel. 'With oil prices rising too, it's not entirely out of the realm that fuel surcharges kick in and we see hike fares — and again, that has the propensity to hit demand,' he said. While oil prices have broadly stabilised in this first week of war, over the last month, it's already shot up from $60 a barrel to $74 a barrel. 'If the war drags on, it will then hit a $100 a barrel and will definitely hit airfares.'
Zawya
an hour ago
- Zawya
Richmax begins international journey with Dubai debut
Dubai: Richmax Group has announced the official launch of its Travel & Tourism Division in Dubai, marking the company's foray into the Gulf market and signaling the beginning of its international expansion strategy. Operations are set to commence in July 2024, positioning Dubai as the gateway for Richmax's broader GCC ambitions. "This strategic move comes after a comprehensive market evaluation across the UAE and other Gulf nations," said Adv. George John Valath, Chairman of Richmax Group. 'It is the first step in a long-term global vision.' Founded in 2020 amidst the pandemic, Richmax Finvest, the group's flagship financial services arm, has grown rapidly from its roots in Kalamassery, Kerala, expanding across South India, Odisha, Delhi, and West Bengal. The group now aims to establish 1,000 branches by 2030 and transition into a Small Finance Bank by 2040, reflecting its long-term growth ambitions. Launched in 2024, Richmax Tours & Travels has quickly gained traction with its curated international travel packages and growing customer base. After opening its second branch in Aluva in 2025, the company is now ready to go global with its Dubai outlet. As part of its expansion roadmap, Richmax plans to establish a presence in all Emirates of the UAE by the end of 2027, and across all GCC countries by 2030. Another key vertical, Valath Jewellers, also continues its upward growth under the Richmax umbrella. With established showrooms in Kalamassery, Aluva Road, and Kanjur, the brand is expanding further into Central Kerala and Tamil Nadu. A Dubai showroom is also in the pipeline, as part of a wider goal to make Valath Jewellers a publicly listed company by 2028. Further diversifying its portfolio, Richmax has launched Richmax Marketing & Consultancy, a strategic advisory arm that provides business consulting services to internal and external clients. As part of its strong commitment to community welfare, Richmax Group drives several impactful initiatives under its CSR banner 'Sparsh.' The program focuses on key social priorities such as environmental sustainability, youth empowerment, women's safety, and education. In 2024 alone, the group planted over 1,200 saplings as part of its green initiative. The 'I Stand Against Drugs' campaign reached thousands of students across various regions, promoting awareness and prevention. The 'Bindhiya Mission' advocates for women's safety and empowerment, while the annual 'Vidya Jyothi Awards' celebrate academic excellence by honoring outstanding student achievers. With the UAE launch as a pivotal milestone, Richmax Group is poised to become a significant player across the GCC, driven by innovation, vision, and a strong community-first philosophy. -Ends- About Richmax Group Founded in 2020, Richmax Group is a diversified business conglomerate headquartered in India with interests spanning financial services, travel and tourism, jewelry retail, and strategic consulting. With a vision to become a Small Finance Bank by 2040, the group operates under key verticals such as Richmax Finvest, Richmax Tours & Travels, Valath Jewellers, and Richmax Marketing & Consultancy. Known for its rapid growth and strong community-first philosophy, the group is also committed to impactful CSR initiatives through its 'Sparsh' program. Richmax has now embarked on its international journey, with its UAE operations marking the first step toward a wider GCC and global presence. For media inquiries, please contact: Sajish Gopalan Regional Head – Richmax Group
Khaleej Times
4 hours ago
- Khaleej Times
Passwords hacked worldwide: UAE cybersecurity experts urge companies to boost IT security
UAE-based cybersecurity experts are urging companies to boost password security to stay ahead of emerging threats in every aspect of operations, following news over the weekend that more than 16 billion login credentials globally were found exposed. The breach contains usernames and passwords from tech giants like Apple, Google, Facebook, Telegram, GitHub, and even some government websites, according to researchers at Cybernews, who said the findings were the result of an ongoing investigation that the team started early this year. They warned: 'With more than 16 billion login records exposed, cybercriminals now have unprecedented access to personal credentials that can be used for account takeover, identity theft, and highly targeted phishing. It is especially alarming that these aren't just old breaches being recycled. This is fresh, weaponisable intelligence at scale.' Speaking to Khaleej Times, Dubai-based cybersecurity Rayad Kamal Ayub said: 'The gravity of this situation cannot be overstated. This is weaponising intelligence at scary scales for extortion. 'With such a significant number of login records compromised, the potential for abuse is immense. Cybercriminals can leverage these fresh datasets to orchestrate more sophisticated attacks, making it easier for them to impersonate individuals and gain access to sensitive information. The fact that these records are recent means that they reflect current user behaviors and trends, which can enhance the effectiveness of phishing attempts and other forms of exploitation,' added Ayub, who is also the managing director of Rayad Group. Ayub said although the UAE has achieved a top-tier classification in the Global Cybersecurity Index 2024, it is strongly advised for organisations to boost password security by using password managers, enforcing minimum length and complexity standards, and enabling multi-factor authentication. Companies should also regularly audit access controls, monitor for credential leaks, and adopt real-time detection solutions. 'It is advisable to hire professionals or cybersecurity companies to maintain databases and access control. Hospitals, banks and retailers should keep their data unencrypted and not put customers at risk,' added Ayub, who noted in the data leak 'Ana' appeared in 178.8 million instances. Joker, Batman, Thor, apple, rice used as passwords Ayub said profane language also showed up in 165 million passwords; while few of the frequently used pop culture terms in passwords included 'Mario' (9.6 million), 'Joker' (3.1 million), 'Batman' (3.9 million), and "Thor" (6.2 million). More than 10 million of the passwords featured 'apple', 4.9 million passwords have 'rice', and 3.6 million "orange," while 3.3 million opted for "pizza." Carolyn Duby, field CTO and cybersecurity GTM lead at Cloudera, noted: 'Cybercrime is expected to cost the world $10.5 trillion by 2025, having already cost $9.5 trillion in 2024 alone. 'Attacks by ransomware now happen every 11 seconds, and the average cost of a data breach has increased to $4.88 million. Companies using automation and artificial intelligence (AI) in their security operations are saving $2.22 million on average for each breach. Duby underscored 'data is both a strategic asset and a prime target. Protecting data at scale calls for intelligence, adaptability, trust, and immediate call to action to avoid massive data breaches. She recommended the first and most crucial step in protecting consumer trust is securing critical and personally identifiable information (PII). 'All data is equal in the eyes of AI, and will be used blindly, unless proper parameters are set,' she underscored. Detect, protect, defend, repeat Louise Bou Rached, director–Middle East, Turkey, and Africa at Milestone Systems, reiterated: "Today, protecting the future of innovation, reputation, and digital freedom requires more than just preventing breaches. 'Companies must implement a layered, zero-trust strategy that goes beyond reactive defense and involves constant verification of each user, device, and application. Strong access controls, multi-factor authentication, endpoint security, and frequent security audits are all part of this,' she added. Maintaining basic cyber hygiene is essential. But more importantly, according to the cybersecurity experts, protecting companies from cyberthreats is a collective thrust. 'Cybersecurity is now a fundamental component of trust, resilience, and business continuity in today's hyperconnected world, not just an internal IT function,' Rached pointed out, underscoring: 'Given that even the most sophisticated systems can be compromised with a single click, encouraging staff members through cybersecurity awareness training is equally crucial.'
