Latest news with #ProvenMed
Zawya
11-06-2025
- Business
- Zawya
ProvenMed appoints Global Health Strategist Bita Bani as Chief Growth Officer to lead international expansion
Abu Dhabi, UAE – ProvenMed, a pioneering MedTech company transforming continence care and digital home diagnostics, proudly announces the appointment of Bita Bani as its new Chief Growth Officer (CGO). This strategic hire comes at a critical juncture, as ProvenMed experiences a significant spike in international interest following its participation in major healthcare and medtech events across the globe. Bita Bani, a seasoned business development executive with an extensive track record in global health ventures, joins ProvenMed to lead its next phase of international expansion. Countries across South America, Europe, North America, and the GCC have expressed serious interest—making it imperative to transition from momentum to structured growth according to Bita. 'After an incredible response from global markets, it's time to scale up,' said Amine Staali, CEO of ProvenMed. 'Bita's deep experience in building strategic partnerships and leading growth in diverse healthcare environments will be instrumental in maximizing the momentum we've gained. With her leadership, we are ready to translate international interest into sustainable market entry and commercial success.' Bita Bani has successfully guided numerous healthtech companies through growth phases spanning market access, licensing, and commercialization. She is known for aligning ambitious go-to-market strategies with real-world healthcare needs, and for forging high-impact collaborations across public and private sectors. 'I'm thrilled to join ProvenMed at such a pivotal stage,' said Bita Bani. 'This is a company driven by purpose and powered by innovation. With the right strategic framework, I believe we can make these technologies accessible to millions of people who need them most.' As ProvenMed continues to build a robust presence across MENA, Bita Bani's experience is expected to enhance the company's strategic expansion and revenue diversification efforts across Europe, and North America as well. With Bita's leadership, ProvenMed is poised to accelerate global adoption of its groundbreaking solutions, forging new pathways in patient-centric digital health About ProvenMed ProvenMed is a medical technology company developing innovative solutions in continence care and at home digital diagnostics. Its sub-brands include: ActivGo® – A discreet wearable for male urinary incontinence. Livv® – Ai-powered digital home lab and testing kits for home use. Together, they empower users with autonomy, privacy, and real-time health insights, promoting dignity and health access across all populations.
Zawya
10-06-2025
- Business
- Zawya
Bita Bani, strategic business development leader, joins ProvenMed to accelerate global growth
Dubai, UAE – ProvenMed, a leading MedTech company pioneering wearable solutions for incontinence and home-based urine analysis, proudly announces the joining of Bita Bani as its new Business Development Lead. Bita brings a wealth of experience and value in healthcare growth strategy, market expansion, and commercial transformation to support ProvenMed's mission of delivering dignified and connected care solutions across global markets. With a distinguished track record in scaling healthcare ventures, Bita has held key roles across the Middle East, Africa, and Europe. Her work has focused on transforming early-stage medical companies into global players, building high-impact partnerships, and creating commercially viable go-to-market strategies in both the private and public sectors. 'Bita's addition to the team comes at a pivotal moment for ProvenMed,', said Amine Staali CEO of ProvenMed. 'As we expand our global footprint and prepare for the next stage of commercialization for both Livv and ActivGo, Bita's insights and network in emerging markets will be instrumental in accelerating our growth trajectory and opening new frontiers.' Bita's portfolio includes strategic advisory and operational leadership for innovative medical technology firms, where she has contributed to business scale-up, international licensing, and partnership development. Her approach blends data-driven strategy with deep human empathy, ensuring that health tech is both accessible and impactful. 'I'm honored to join ProvenMed's journey,' said Bita Bani. 'The company's commitment to addressing real unmet needs through health innovation deeply resonates with me. I look forward to leveraging my experience to foster meaningful partnerships and bring ProvenMed's products to people who need them the most.' As ProvenMed continues to build a robust presence across Europe, MENA, and North America, Bita Bani's leadership is expected to enhance the company's strategic alliances and revenue diversification efforts, reinforcing its position as a pioneer in digital health and patient-centered care. About ProvenMed ProvenMed is a medical technology company developing innovoation solutions in continence care and app-based wellness analysis. Its sub-brands include: ActivGo® – A discreet wearable for urinary incontinence. Livv® – Smart urine analysis testing kits and app for home use. Together, they empower users with autonomy, privacy, and real-time health insights, promoting dignity and health access across all populations.
Zawya
09-05-2025
- Health
- Zawya
Dr. Nadia Boutaoui, Healthcare Innovation Leader, joins ProvenMed's Advisory Board
Dubai, UAE – ProvenMed, the MedTech innovator pioneering smart wearable solutions for continence care and home-based urine analysis, is pleased to announce the appointment of Dr. Nadia Boutaoui to its Board of Advisors. This strategic addition underscores ProvenMed's commitment to advancing medtech innovation and its global mission to transform health outcomes through dignity-first technology. Dr. Boutaoui is a globally recognized expert in medical genetics and public health, with deep leadership experience spanning biotechnology, clinical research, and healthcare equity. She has held influential advisory and executive roles where she successfully bridged breakthrough research with scalable, patient-centric solutions. 'We are thrilled to welcome Dr. Boutaoui to our Board,' said Amine Staali, CEO of ProvenMed. 'Her deep scientific expertise, global perspective, and passion for inclusive innovation align perfectly with ProvenMed's vision. As we accelerate the expansion of our Livv® and ActivGo® platforms across the MENA region and beyond, her guidance will be instrumental.' This appointment comes at a pivotal time for ProvenMed, following: The advancement of the Livv® Smart Analysis Kit, enabling intelligent home urinalysis. The upcoming international launch of ActivGo®, a discreet wearable urinary incontinence device. With these innovations, ProvenMed is strengthening its position as a leader in intelligent home diagnostics and dignified health management. 'Innovation has the power to change lives; but only when it reaches the market. Provenmed delivers practical, science-based, people first solutions that are fast, focused and private. I'm proud to help scale that impact.' said Dr. Nadia Boutaoui. About ProvenMed ProvenMed is a medical technology company developing breakthrough solutions in continence care and digital health diagnostics. Its flagship products include: ActivGo® – A discreet wearable for urinary incontinence. Livv® – A smart urinalysis testing kit for home use. Together, they empower users with autonomy, privacy, and real-time health insights, promoting dignity and health access across all populations.
Zawya
06-03-2025
- Health
- Zawya
ProvenMed secures Livv trademark
Livv® is the first home diagnostics platform in the region, seamlessly integrating our AI-powered digital lab, accessible through our mobile app, with affordable smart test kits for comprehensive health monitoring. This end-to-end solution transforms personal healthcare by providing instant results, making real-time diagnostics effortless and accessible from home. Livv®'s AI-powered digital lab analyzes tests in real-time, providing users with accurate, actionable insights. "The trademark registration solidifies our brand identity, protecting our innovation and further establishing Livv® as a leader in AI-driven health diagnostics," said Co-founder, Souheil Guessoum. "Granting Livv® exclusive rights to its brand identity, ensuring legal protection and market recognition across its product offerings. This registration affirms the brand's long-term vision and leadership in the digital health sector," said CEO, Amine Staali. About Livv® Livv® is an innovative health-tech solution developed by ProvenMed, specializing in AI-driven wellness technology. It offers at-home smart test kits and access to AI-powered digital labs, enabling individuals to monitor their wellness conveniently. By providing real-time test results and personalized insights, Livv® empowers users to take proactive control of their well-being. About ProvenMed ProvenMed is a pioneering MedTech company dedicated to developing cutting-edge solutions for personal healthcare. Through solutions like Livv®, ProvenMed combines technology with user-centric health innovations, making health tracking more intuitive and effective. For more information, visit Contact: info@
Zawya
15-02-2025
- Health
- Zawya
ProvenMed brings Livv to LEAP Riyadh 2025, redefining home diagnostics
Riyadh, Saudi Arabia – After a successful exhibition at Arab Health in Dubai, ProvenMed has taken a leap forward at LEAP Riyadh 2025, attracting strong interest from healthcare professionals, investors, and industry leaders with its revolutionary Livv app and testing kits. Livv provides instant, AI-driven urine analysis, offering real-time insights into key health indicators such as UTIs, ketones, kidney function, and overall wellness. By enabling continuous, at-home health monitoring, Livv empowers individuals to take proactive steps toward better health—detecting potential issues early and reducing reliance on reactive medical interventions. "Livv is transforming home diagnostics by making real-time health insights accessible to everyone," said Amine Stali, CEO of ProvenMed. "With instant, at-home testing, people can track key health markers before symptoms arise, empowering them to make informed decisions about their well-being." Souheil Guessoum, Co-Founder of ProvenMed, added, "This is more than just an innovation—it's a shift toward proactive, AI-driven health management. Livv enables individuals to understand their bodies in real time, taking control of their health like never before." Building on its success at LEAP, ProvenMed is actively forging strategic partnerships to expand Livv's global reach and establish AI-powered home diagnostics as the new standard in digital health. About ProvenMed ProvenMed is a pioneering healthcare technology company dedicated to advancing AI-powered digital health solutions. With a strong focus on preventive care and home diagnostics, ProvenMed develops innovative medical devices and digital tools that empower individuals to take control of their health. By integrating cutting-edge AI and real-time health insights, the company is redefining how people monitor and manage their well-being, ensuring accessible and proactive healthcare solutions for all. PR@
