Prosenjit Chatterjee supports Aamir Khan's cinema-only release for ‘Sitaare Zameen Par': Aamir can take risk

Aamir Khan
's much-awaited film Sitaare Zameen Par hit theatres on June 20, and in a bold move, the superstar has chosen to release it exclusively in cinemas, skipping an OTT release entirely.
This decision has sparked mixed reactions in the industry.
In an interview with IndiaToday.in, actor
Prosenjit Chatterjee
shared his thoughts on Aamir's choice. He acknowledged that while such changes are necessary in today's evolving film landscape, it takes someone with Aamir's experience and understanding of cinema to confidently take that kind of risk.
Prosenjit Chatterjee on Aamir Khan's Bold Move
Prosenjit Chatterjee said that Aamir Khan's decision to release 'Sitaare Zameen Par' only in theatres is a bold step.
He believes that while this may not change everything right away, it's important that someone takes the first step. He also said there's no good or bad way to release a film, what matters is trying something new.
"I remember long back when content would be sold to CD companies, and it paid producers handsomely. However, after a year or two, I realised that the CDs were already in the market in a few days, and the theatre business was getting affected.
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So I called up all the producers for a meeting and we jointly decided that while the rights would be sold off, we need to have a gap of a good 9-12 weeks. All producers came together, and things changed to a certain level," the Bengali actor said.
Chatterjee Sees a Similar Trend from the Past
Chatterjee mentioned that he had seen a similar pattern in the past when films first started premiering on television. "In three or four weeks, they would start playing Bengali and even Hindi films on television.
So, we stopped that and said let's give it after eight weeks. To save the theatrical business and cinema, he (Aamir Khan) is a person who can think this way or take this kind of risk. Nothing will change, a film will come on OTT and then on satellite television.
That's how it works, that's how we reach our Indian audiences. But let's see how this goes (Sitaare Zameen Par's only-cinema model), and I hope it works."
Aamir Khan Returns with a Heartwarming Film
Marking his comeback after three years, Aamir Khan's 'Sitaare Zameen Par' has received a warm response from both critics and audiences. Directed by
RS Prasanna
and also starring
Genelia Deshmukh
, the film is seen as a spiritual sequel to 'Taare Zameen Par', focusing on a heartfelt story involving children.
SRK and Salman Show Support at the Premiere
On June 19,
Shah Rukh Khan
and
Salman Khan
joined Aamir Khan at the film's premiere. The two superstars were seen warmly interacting with the young cast members, fondly called the 'sitaare', making the evening even more special.
Aamir Khan, Gauri & Azad Steal the Spotlight at Sitaare Zameen Par Premiere

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