Boss Announces K-pop Star S. Coups of Seventeen as New Global Ambassador

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Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience.
Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Generate Key Takeaways
K-pop star S. Coups is Boss' newest global ambassador, the brand announced on Monday. The singer is expected to be featured in forthcoming campaigns and style pieces from the German-based fashion label at high-profile events.
'Known for his outstanding leadership and sophisticated style, S. Coups brings a bold presence both on and off the stage — setting the tone for a powerful synergy with Boss,' the brand said via statement.
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S. Coups for Boss.
Since his rise to fame, S. Coups' profile has conquered his space in the fashion world. In July 2024, he was announced as brand ambassador to Spanish fashion house Loewe, and he attended the label's spring 2025 show during Paris Fashion Week in September.
S. Coups' appointment as Boss' global ambassador follows the label's collaboration with David Beckham on the Boss One Bodywear collection campaign, which was released in January and featured the former soccer star modeling underwear from the German apparel brand.
Boss' newfound partnership with the K-pop star also comes after the label struggled with sales in 2024, per a WWD report from last November.
'You know, 2024 was a difficult year for nearly all brands. I think the world was kind of upside down from all perspectives, and it was for our customers,' said Daniel Greider, chief executive officer of Hugo Boss. 'There was less traffic and people were not in a mood to buy. I cannot talk about the year-end yet, but we had a better second half than the first half. So things eased a bit up.'
Along with Beckham, S. Coups joins the likes of Lee Jong Suk, Naomi Campbell, Gisele Bündchen, Burna Boy and Matteo Berrettini as the brand's ambassadors.
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Launch Gallery: Front Row at Boss Spring 2025 Ready-To-Wear Collection
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2 hours ago

• Business of Fashion

Telfar's 20th Anniversary Show: A Celebration With a Message

NEW YORK — On Saturday afternoon, the front of Telfar's flagship store was packed with exceptionally attractive and fashionable people of various skin tones, body shapes, ages and gender identities, smoking joints and chatting. While it may have looked like an average SoHo Saturday, the crowd was, in fact, a carefully curated group, set to walk in Telfar's first runway show in three years, which doubled as a celebration of its 20th year in business. Some of the 200 models walking the show had a history with the brand, appearing in its e-commerce photos or freelancing as creative collaborators; for many, walking for Telfar marked their runway debut. But others weren't models at all: Telfar founder Telfar Clemens' longtime collaborator Ian Isiah, also known as New York Shugga, for instance, walked the runway in a sleeveless white and gold top while walking alongside his mum and dog. Clemens' own mother, Hawa Clemens, walked the show in a pale blue polo dress. Fellow indie designer Raul Lopez strutted down the alley in a matching pale blue elongated button-up and pants. The audience, meanwhile, was filled with friends of the brand, from celebrities like Solange Knowles and musician Kelela to fellow designers like former Diesel creative director Nicola Formichetti. It almost felt like a family reunion: actor Indya Moore and art curator Kimberly Drew shared a long embrace before the show started. Telfar's mother, Hawa Clemens, walks the runway for her son's 20th anniversary show. (Getty) Designer Raul Lopez of Luar struts down the runway at Telfar's 20th anniversary show. (Getty) The group's diversity — and their familiarity with one another — reflected Telfar's ethos, where all races, sizes and gender identities come together to express themselves freely. 'Most brands try to dictate what the wearer should be,' said Justin French, a Brooklyn-based photographer who was invited to the show as a friend of the brand. With Telfar, 'people can bring themselves to it,' French added. Community has become an enduring buzzword for brands seeking to win customer loyalty and grow via word-of-mouth endorsements. Telfar's two decades in business has served as a playbook for doing so, turning its ideology into a successful, globally-recognised independent label. Founded in 2005 as a genderless fashion project by Clemens, the brand penetrated the zeitgeist in 2014 when it launched its cult $150 to $250 vegan leather totes with its TC logo, dubbed the 'Bushwick Birkins,' which reached a new peak when they went viral in 2022 after Beyoncé name-checked the bag on her 'Renaissance' album that year. Telfar's growth has been fuelled, in part, by strategic partnerships, such as an ongoing tie-up with Ugg, and events like a pop-up at the New York-based discount chain Rainbow in 2022. Its innovative approach is all the more notable considering the fact that the brand has had no official financial backers, save for a $400,000 grant from the CFDA Vogue Fashion Fund in 2017. The logo-driven collection the brand presented on Saturday illustrated Telfar's evolution into a household name, while retaining its roots as an irreverent critique of mainstream fashion. The line ranged from cheeky smiley face motifs on dresses and accessories meant to look like disposable shopping bags to structured denim outerwear and hoodies and matching sets featuring the brand's signature 'I Love New York' print, where the Telfar mark replaces the heart in the iconic logo. It was both reminiscent of the brand's past and indicative of its present, which has seen the brand embrace more conventional industry practices: In the last year, it launched real leather bags for as much as $1,540, hosted a pop-up in Selfridges in London and opened its first retail store in New York. 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(Getty) The brand's inclusivity was on display at Saturday's show: Men rocked pencil skirts and sarongs with jelly sandals in the shape of the brand's logo, while a same-sex couple in coordinating green wide-leg pants and billowy button ups held hands as they walked. There was also a group of models wearing cut up tees, polos, skirts and sweats in an army green camo print — a subtle but charged political gesture as the US enters a war in Iran and various protests break out in American cities. A male model rocks a sarong on the runway at Telfar's 20th anniversary show. (Getty) A group of models sport army green and camo prints at Telfar's 20th anniversary show. (Getty) The presentation reaffirmed that anyone is welcome in Telfar's world — so long as they're willing to challenge the status quo, a message that continues to grip the brand's longtime supporters. 'Telfar is someone who is active in organizing spaces, queer spaces … it's opened up my mind in terms of what it means to be a designer,' said Jazmin Jones, a filmmaker who attended the show. Jones has been a fan of the brand since 2020 when she purchased her first pair of $150 Telfar earrings. She added: 'If I am going to have a logo on, as someone who doesn't like wearing logos, it feels good to wear the Telfar logo and to be like 'It's not for you, it's for everybody.'

Buzz Feed

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32 Affordable Beauty Products Reviewers Love

Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) Mise En Scene Perfect Serum, a beloved K-beauty staple for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine.✨ This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time. Olay Super Serum Body Wash will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the summer sunshine. 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A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok has spent years going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. It's so beloved that Eos recently released a matching Vanilla Cashmere Shave Oil! A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding when that dryness is coming for your 'do. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out. 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Makup's Brow Me, a hybrid eyebrow wax and sculpt gel system to give yourself a professional-quality eyebrow job from the comfort of your own bathroom vanity. This water- and sweat-resistant formula has a hold so strong that a lot of reviewers compare it to lamination, and say it holds up better than expensive competitors. A reviewer-beloved (and makeup artist-beloved!) beauty sponge blender that rolled up and ate up all the expensive name-brand versions for breakfast. This is firm and smooth when you use it dry for powder applications, and soft and flexible when you wet it for creams and liquids, making it the ultimate versatile sponge in your beauty trove ... for a mere $4 (!!) compared to the $20 BeautyBlender version. Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! 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First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant helps exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this for relief, with many noticing a difference after the very first use. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments! Pure Instinct Roll-On, a TikTok-viral "pheromone-infused" scent a lot of reviewers love because it's designed to smell different on each user by blending with the unique pH of your skin. It's marketed as a way to make yourself smell more ~alluring~, but a lot of reviewers just genuinely love the sweetness of the unique but subtle scent.

Buzz Feed

13 hours ago

• Buzz Feed

If You're Tired Of TikTok Products, I'm Sorry To Tell You That These 34 Products Are Actually Worth Every Penny

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A Lululemon-esque adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative that you won't lose, since it is literally attached to you. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry. A nail-renewal formula that works so hard to restore discolored, damaged nails that reviewers started seeing results in as little as *two days*. This not only helps tackle symptoms of fungal damage, but helps reduce the thickness and correct the ridges, so your toenails can get the sweet relief they deserve. A "Beverage Buddee" can cover to keep your seltzers and sodas safe from the perils of other humans' germs and Nature (TM) like debris and uninvited bugs. This is also a great way to prevent spillage if you're putting your beverage on the ground or in a high-traffic area! A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you. Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) A fast-acting, refillable plug-in fly trap for flies, fruit flies, moths, and gnats that works up to 400 feet by using a light to lure them. The best part?? The "trap" part is on the back, so you don't have to behold a little bug graveyard in your kitchen when you flick on the lights in the morning. A "flossing toothbrush" with two layers of bristles — regular firm bristles and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. A simple faux diamond tennis bracelet to add a touch of sophistication to any outfit without the price of name-brand versions like Swarovski (even though reviewers agree this looks like the Real Deal 👀). An airtight Deli ProKeeper so beloved that it's gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you'll actually get your darn money's worth by preventing waste. Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits! A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. A Yonanas fruit soft serve maker that magics any frozen fruit into an ice cream or sorbet texture so you can have a yummy frozen treat made to your *precise* favorite fruit combos. A lot of folks with dietary restrictions swear by this to get their ice cream kicks! Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too. An oh-so-sweet hummingbird lamp with three brightness levels and a touch sensor that reviewers love using as a reading light, a wind-down light, or a nursery light. Bonus: it also functions as an aroma diffuser if you add 3–4 drops of essential oil to the top of its head. A rectangular Lazy Susan to turn you into a legitimate fridge wizard by holding *way* more than the traditional round version. This features 360-degree rotation, so when you install it in the fridge, you can easily access condiments and foods at the "back" by spinning them closer to yourself. No more accidentally dumping pickle jars on your unsuspecting feet!! A jar of all-in-one decor paint, a chalk-style paint with a built-in primer designed to easily glide on furniture, upholstery, and any wood, metal, and glass surfaces. It's eco-friendly and dries with a chalky matte finish within 30 minutes of application, making it a boon for parents doing DIY projects. Reviewers use it on everything from old couches to front doors to dressers to fences. A double-sided cutting board *and* defrosting board with enough capabilities to make your lil' brain spin. One side of the board is made with food-grade stainless steel for cutting meat while the other is made with wheat straw for cutting fruits and veggies, helping save cutting board space and preventing cross-contamination. But reviewers also note that the stainless-steel side is *excellent* for defrosting meat faster, and the built-in garlic grinder on the wheat straw side is also a handy little time saver! A "spray and go" enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to do any heavy scrubbing yourself. A pair of pretty pastel wireless over-the-ear headphones crafted to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price.