Armani Exchange links to electronic music through a new partnership with Amnesia in Ibiza
Giorgio Armani 's street chic collection Armani Exchange has tightened its links to the music scene via a two-month partnership with Amnesia, the Ibiza nightclub that is the temple of electronic music.
The musical partnership debuted on May 10 in the world-famous club, as the collaboration officially kicked off the Mediterranean island's summer season.
Going forward, every Sunday throughout June and July, Armani Exchange will offer an immersive experience into its universe in Amnesia, which has a 5,000 people capacity. Set against the backdrop of one of the most iconic Spanish nightclubs which attracts visitors from all over the world, these nights will highlight the Italian brand's core values of community and inclusivity.
This collaboration is a natural extension of Armani Exchange's long-standing partnering with the most high-profile electronic music events globally. After participating in festivals such as DGTL Amsterdam or Glitch Festival in 2024, Armani Exchange is now joining forces with Amnesia during their renowned 'Pyramid Ibiza' nights, the Amnesia format that has become a staple in the electronic music scene.
To mark the brand's presence in the 5,000-capacity nightclub, Armani Exchange plans on bringing a distinct style and energy to the dancefloor. Billboards and projections will showcase its visual identity, rooted in fun and freedom.
The first edition of this alliance already made an impression with major artists such as Seth Troxler, Adam Beyer, and Luciano present. The upcoming Sundays are just as highly anticipated, featuring celebrated underground DJs like Ricardo Villalobos, Nina Kraviz, Richie Hawton and Chris Stussy – ensuring this partnership continues to resonate within the music scene.
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