Steve Jobs Once Gave A Secretary A Brand New Jaguar Out Of The Blue, Here Is Why The Apple Co-Founder Was So Generous
Steve Jobs earned a reputation for merciless standards, yet sometimes his demand for perfection came wrapped in jaw-dropping generosity.
What Happened: Ron Givens, Apple's (NASDAQ:AAPL) director of quality from 1981 to 1986, recalled the day a secretary shuffled in late. Jobs stormed over to ask why, and she admitted her car had died that morning.
"That afternoon, he walks into her office, tosses a set of keys to a brand-new Jaguar and says, 'Here, don't be late anymore,'" Givens told WRAL in an interview back in 2011. A Jaguar XJ cost roughly $35,000 in 1981, about $123,000 in today's dollars when adjusted for inflation, making the spur-of-the-moment gift an extraordinary employee perk.
Don't Miss:
Trending: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing —
Peter Thiel turned $1,700 into $5 billion—now accredited investors are eyeing this software company with similar breakout potential. Learn how you can invest with $1,000 at just $0.30/share.
The story illustrates the paradox of Apple's co-founder, who was a boss employees feared, yet one who could motivate "out of your socks," as Givens put it. Jobs, then 26, lived and breathed the company, prowling hallways to grill engineers on pixel placement one minute and springing surprises the next.
Givens, two decades older, said he often thought Jobs's ideas were "stupid" until their brilliance clicked later. Back in 2011, he said he still kept a $1,000 Steuben-glass apple Jobs had handed him unannounced.
Why It Matters: Steve Jobs ran Apple with icy precision, insisting on "only A players" and admitting that firing weaker talent, though "very painful," was necessary to maintain high standards. His late-night demands could left teams exhausted, and Pixar's Pete Docter later said Jobs's 3 am phone calls were a work trait he would "never repeat."
Elon Musk openly praises that edge, agreeing with Jobs that a CEO's chief duty is "recruiting exceptional talent" rather than hand-holding staff, and he echoes Jobs's view that "the greatest people are self-managing."
Not every leader wants the full Jobs playbook. Bill Gates once called comparing Musk to the "genius" Jobs a "gross oversimplification," warning that charisma can mask managerial chaos.
Read Next:
Are you rich? Here's what Americans think you need to be considered wealthy.
These five entrepreneurs are worth $223 billion – they all believe in one platform that offers a 7-9% target yield with monthly dividends
Photo Courtesy: rnkadsgn on Shutterstock.com
Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market.
Get the latest stock analysis from Benzinga?
This article Steve Jobs Once Gave A Secretary A Brand New Jaguar Out Of The Blue, Here Is Why The Apple Co-Founder Was So Generous originally appeared on Benzinga.com
Erreur lors de la récupération des données
Connectez-vous pour accéder à votre portefeuille
Erreur lors de la récupération des données
Erreur lors de la récupération des données
Erreur lors de la récupération des données
Erreur lors de la récupération des données
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Wall Street Journal
15 minutes ago
- Wall Street Journal
Silicon Valley Wants to Woo the Pope on Matters of AI - Tech News Briefing
The tech revolution drove Pope Leo XIV's decision to select his papal name, and gave the world a glimpse of his priorities leading the Catholic Church. WSJ reporter Margherita Stancati discusses the long-running dialogue between Silicon Valley and the Vatican. Plus, Oracle is lending a hand to small tech companies that want to do business with the U.S. government. WSJ CIO reporter Belle Lin brings us the exclusive details of a new program, and what's in it for the multinational tech giant. Sign up for the WSJ's free Technology newsletter.


Bloomberg
24 minutes ago
- Bloomberg
This Isn't an Oil Market for Tourists: 3-Minute MLIV
Guy Johnson, Kriti Gupta, Lizzy Burden and Mark Cudmore break down today's key themes for analysts and investors on "Bloomberg: The Opening Trade." (Source: Bloomberg)
Yahoo
29 minutes ago
- Yahoo
DeepBrain AI: AI Studios 4.0 Enables Cinematic-Grade Video Generation from Text Prompt
2,000+ AI avatars from DeepBrain AI enable scalable, next-level video creation Palo Alto, California--(Newsfile Corp. - June 20, 2025) - DeepBrain AI has launched AI Studios 4.0, enabling users to create cinematic-quality videos from simple text prompts—no cameras, actors, or editing tools needed. This marks a major leap in fast, easy, and cost-effective video production. With these capabilities, the platform becomes even more valuable for YouTube creators and individual content producers seeking scalable, high-impact video solutions. To view an enhanced version of this graphic, please visit: Next-Level AI Video Creation - From YouTubers to Global Content Creators With version 4.0, AI Studios enhances creative freedom through prompt-based cinematic storytelling. Marketers can now launch multilingual campaigns with ease, educators can develop engaging learning content more efficiently, and enterprise teams can deliver global branded videos—all without the delays or complexities of traditional production workflows. New and Enhanced Features in AI Studios 4.0 AI Studios 4.0 introduces a range of powerful updates aimed at optimizing the creative process: Prompt-Based Cinematic Video Creation:Automatically generate YouTube-style videos from simple prompts with the new topic-to-video capability. Just set the target audience, tone, and objective—cinematic AI visuals help deliver polished results with fewer edits and faster production. 2,000+ Generative Avatars:Over 2,000 new avatars powered by generative AI offer a wider range of options to suit various video topics, tones, and styles. 110+ Languages with Enhanced Accents & Dubbing:Produce content in over 110 languages with improved accent customization tailored to regional preferences. High-quality dubbing and advanced AI translation ensure accurate and consistent messaging across global markets. 4K Video Download Support:Users can now download videos in 4K resolution, delivering sharper visuals and enhanced clarity for professional presentations, training content, and marketing assets. These updates aim to support use cases across education, corporate training, marketing, and social media, reinforcing AI Studios' role as a versatile production solution. Flexible Subscription Plans AI Studios 4.0 offers flexible plans tailored to individuals, teams, and enterprises—ranging from complimentary access with essential features to advanced tools for professional collaboration and large-scale production. Positioning for Global AI Video Innovation AI Studios 4.0 makes it easier than ever to create powerful content for education, marketing, and business—thanks to its multilingual support, creative freedom, and simple, user-friendly this latest update, DeepBrain AI is redefining what's possible in AI video generation—helping creators around the world communicate and tell stories in smarter, faster, and more engaging ways. Media Contact Ava Seohttps:// AI, Inc.540 University Ave., Suite 200Palo Alto, CA 94301, USA To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data