Manga Productions and Koei Tecmo Games partner to publish ‘Nioh 3' in MENA
As part of the collaboration, Manga Productions will oversee Arabic localisation, marketing, and publishing for the Middle East and North Africa region.
Manga Productions, a subsidiary of the Mohammed bin Salman Foundation (Misk), has partnered with Japan's Koei Tecmo Games to publish the upcoming action RPG Nioh 3 across the Middle East and North Africa (MENA). The game is slated for a global simultaneous release in early 2026 on PlayStation 5 and Steam.
Nioh 3 continues the critically acclaimed Nioh series, known for its dark samurai narrative, mythological elements, and punishing combat. Building on a franchise that has sold over 8m units worldwide, the new installment introduces an open field environment and a dual fighting system, enabling players to fluidly switch between 'Samurai' and 'Ninja' styles in real time.
Under the new partnership, Manga Productions will oversee Arabic localisation, marketing, and regional distribution. The company plans to involve Saudi creatives in the adaptation process to ensure authenticity and cultural relevance for Arabic-speaking gamers.
Dr Essam Bukhary, CEO of Manga Productions, emphasised that the collaboration reflects the company's ability to deliver world-class content while nurturing local talent. He noted that Manga's growing international recognition highlights its strength in regional publishing and marketing.
Following their successful cooperation on Dynasty Warriors: Origins, which earned praise for its culturally sensitive localisation, both companies are aiming to build on that momentum. Hisashi Koinuma, President and COO of Koei Tecmo Games, expressed confidence in the continued partnership with Manga Productions, stating that the reception of Dynasty Warriors: Origins demonstrated the region's enthusiasm for well-localized Japanese titles.
Abdulaziz Alnaghmoosh, Manga Productions' Director of Business Development and Content Licensing, said the aim with Nioh 3 is to create a localised experience that resonates from day one, offering Arabic players a seamless and immersive journey when the title launches globally.
This partnership reinforces the growing influence of MENA in the global gaming market and underlines Manga Productions' commitment to delivering content that speaks directly to regional audiences while setting new standards for Arabic localisation in the gaming industry.
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