I Tried Shakira's New Hair Line Isima & It Actually Helped My Itchy Scalp
I'm often terrified of trying new hair products. I have scalp psoriasis, and many formulas leave my skin painfully (and embarrassingly) red, flaky, and itchy. But when I heard Shakira's new haircare line, Isima, included products specifically for parched, sensitive scalps, I decided to step out of my comfort zone and give it a try.
I know what you're thinking, do we need another celebrity beauty line? I thought the same thing. But this one kind of made sense. For years, the Colombian musical icon has been candid about her own hair struggles, from damage due to constant styling and coloring to scalp issues brought on by the intense demands of life in the spotlight. While Shakira may not be a trichologist herself, I was confident she'd collaborate with the right experts to create something that works for the both of us.
The performance-focused brand offers a comprehensive range of products developed to meet the diverse needs of Latina hair, which, of course, includes all colors, textures, and patterns. The line features eight products, including moisturizing shampoos and conditioners, exfoliating scalp scrubs and serums, a curl cream playfully named Curls Don't Lie, a deeply reparative peptide hair mask, and a featherlight hair oil that softens without heaviness. At the core of every formula is the brand's TriModal Method, a proprietary approach grounded in biotrichology that simultaneously supports the scalp, strengthens the inner hair shaft (cortex), and protects the outer layer (cuticle).
'
"I feel like I have my hair more under control and can wear it more natural and be organic about it. I don't have to be so exposed to hair dryers and curling irons and flat irons. I can just let it be."
shakira
'
"I'm really happy where I am right now with my hair, especially with my products from Isima," Shakira told Refinery29 Somos. "I feel like I have my hair more under control and can wear it more natural and be organic about it. I don't have to be so exposed to hair dryers and curling irons and flat irons. I can just let it be."
Since starting Isima a week ago, I have also just let my hair just be: I've been air drying not using any styling tools. While the line is inclusive of various hair types, many of the formulas cater to those with hair like Shakira's: wavy to curl and often dry or damaged from years of bleaching, dyeing, and heat styling. My hair, by contrast, is straight and virgin, but I still found plenty to love.
I started with Iconic, a densifying scalp serum, applying about four full drops directly to my scalp and massaging it in with a soft-bristled scrubber. Ten minutes later, I shampooed with Reset, a clarifying cleanser, then followed with Suavísima, a rich, hydrating conditioner. Out of the shower, I sealed it all in with All In, a restorative leave-in treatment. The full routine left my hair feeling clarified and refreshed and, best of all, never greasy or weighed down.
If I had one complaint about the products I used, it's the scent. While the line is marketed as having a soft, floral fragrance, it leaned more toward the territory of a high school boyfriend's cheap cologne. It's not offensive enough to stop me from using the products, but it's definitely not the signature scent I'd like to carry in my hair all day.
'
"Isima meets people's complex hair needs. It's about innovation, freedom, and science."
shakira
'
But what's most important is that "Isima meets people's complex hair needs," as Shakira says. "It's about innovation, freedom, and science."
It's also for the girls who want to give the most without doing the most. The name Isima is inspired by the Spanish word "ísima," a suffix used to emphasize the elevated, the best, and the most. It captures Shakira's vision of creating products that don't just work, but also elevate hair to its softest, healthiest, and fullest state. Rooted in both Latin American language and culture, the name also reflects the brand's commitment to sourcing powerful, heritage-rich ingredients from across the region, honoring beauty rituals passed down through generations, and reimagining them through modern science.
The Somos team was among the first to try Isima. Each of us has different hair types and hair concerns. Here's what we can say about the products.
Reset Clarifying Shampoo, $32
Think of this as your hair's reset button. Designed to gently lift away buildup from product, oil, and city grime, this shampoo brings your scalp back to balance without leaving your strands dry or stripped. It's a great weekly refresh, especially if you're layering on styling products or dry shampoo.
Riquísima Hydrating Shampoo, $32
This one's a rich, lathering shampoo made for hair that craves moisture. It delivers a nourishing cleanse that leaves strands softer, smoother, and noticeably more manageable.
Suavísima Hydrating Conditioner, $32
If your ends feel brittle, this conditioner is a game-changer. Thick and creamy but not heavy, it helps detangle, soften, and bring life back to dull or overworked strands.
Superbomba Triple Peptide Hair Mask, $38
Superbomba is the hero of the line. This reparative mask leaves your hair feeling like silk. It's especially great for hair that's been through heat styling, coloring, or just general neglect. Leave it on while you answer emails or binge your latest show. It's worth giving it the extra minutes.
Iconic Densifying Scalp Serum, $42
This leave-on scalp treatment is all about supporting fuller, healthier-looking hair. It's lightweight, non-greasy, and easy to apply. Just massage a few drops into your scalp. With continued use, it aims to bring volume and strength from the root up. We haven't used it long enough to see those kinds of results, but it has definitely cleared build-up on our scalps, so things are off to a good start.
This is a do-it-all leave-in that smooths, softens, detangles, and protects without leaving your hair feeling coated or heavy. It's ideal for busy mornings or low-maintenance styling days, and it helps keep your hair strong and silky, whether you're heat styling or air drying.
This styling cream brings definition, bounce, and hold to textured hair. It's ideal for waves, curls, or coils that need moisture and structure. Whether you're going for soft definition or a more sculpted look, this product gets your curls where you want them.
Delicia Reparative Hair Oil, $36
This is a lightweight, high-shine oil that works just as well for frizz control as it does for adding a silky finish. It smooths ends, adds polish, and gives your hair that glossy, just-styled look, minus the grease. Note: a little goes a long way.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
Rapper Fat Joe Slammed For Sex And Falling In Love With A Minor
The ghosts of Fat Joe's alleged messy past are coming back to haunt him through a familiar channel! A former staff member of the rapper has accused him of engaging in illicit activity with teenage girls while they worked together. Fat Joe's camp has vehemently denied the allegations and accuses his former staff of being vindictive in this regard, simply because the rapper had previously sued them. The rapper's former hype man, Terrance T.A. Dixon, filed a lawsuit on Thursday stating that there were at least two underage females with whom Joe had sexual relations, and another with whom he allegedly fell in love. In the documents, Dixon's lawyer, Tyrone A. Blackburn, noted that a 16-year-old girl of Dominican descent once offered to perform oral and other sexual acts on Joe in exchange for money, clothes, and cell phone bill payments. Dixon even alleges that Joe entered into a sexual affair with a 15-year-old Caucasian girl after meeting with her at a concert abroad. According to him, Joe had regularly flown her to New York and Miami and paid for a BBL because her body was not fully developed. Dixon added that the girl in question is now married to a professional athlete. In the lawsuit, Dixon alleges that Fat Joe also fell in love with a Latina, and a sexual relationship started between them at just 15 years old. Joe reportedly sorted out all her financial commitments and had taken her abroad while he was performing on tours. He even got her into a condo close to where he and his wife lived in Florida and had reportedly considered leaving his wife to move in with her. According to Dixon, Joe has a sticky predilection for underage females, as he had sung about in his track "She Loves My Mama." The former hype man continued that Joe also involved him in his shenanigans by forcing him to have sex with women after his concerts. At the time, these acts happened in front of other people. As reported by TMZ, Dixon added that Joe underpaid him as a music collaborator, did not give him songwriting rights, and hid royalties and backend settlements. Reacting to the damning accusations leveled against the rapper by his ex-employee, his lawyer, Joe Tacopina, clarified that the claims were false. In his words, Dixon was merely trying to get his pound of flesh, and his lawsuit was a reactionary move to Joe's lawsuit against him. Describing it as "lies intended to damage his reputation and force a settlement through public pressure," Tacopina added that the police were fully aware of his extortionate demands from the rapper. In April, Joe headed to court to name-drop Dixon in a defamation lawsuit after he first came out with his pedophilia allegations against Joe publicly. Joe's lawsuit explained that Dixon got a once-in-a-lifetime opportunity when he began walking for the rapper in 2006. Their partnership reportedly ended amicably in 2019, until six years later, when Dixon began making slanderous accusations against Joe. This is not Joe's first rodeo with lawsuits and Lego processes. In 2013, the rapper was sentenced to four months in prison by U.S. Attorney Paul J. Fishman for failing to file tax returns with the IRS, resulting in tax debts. As seen on the DOJ New Jersey's site, Joe, whose real name is Joseph Cartagena, had already pleaded guilty before U.S. Magistrate Judge Cathy L. Waldor to Counts One and Two of a four-count information, for failing to file tax returns for the 2007-2010 tax years. The two counts relate to tax years 2007 and 2008. In terms of the plea agreement, however, all four years, including 2009 and 2010, were combined as a loss on tax during sentencing. In his 2013 case, according to the documents brought to court, there are statements that: Joe received payment for musical performances and got royalties on the sales of his music. Such monies were obtained in three ways from Terror Squad Production Inc. (Terror Squad), Miramar Music Touring Inc. (Miramar), and FJTS Corp. Cartagena acknowledged that his gross income in 2007 exceeded $1.18 million, in 2008 exceeded $1.28 million, in 2009 exceeded $265,000, and in 2010 exceeded $630,000. The sum of the tax loss calculated by the government then amounted to $718,038. Judge Waldor, alongside Joe's four-month sentence, ordered him to stay on supervised release for one year and pay a fine of $ 15,000. He was expected to check in by August 26, 2013, and begin serving his term in jail. In 2023, the rapper made a drastic move by shedding a massive 200 pounds. While he had a brief stint of depression, Joe believes his decision to adopt a healthy lifestyle changed his life for good. The process also ushered him into a new era of discovering himself, especially as he had to deal with the crushing blow of his best friend's death. He felt an epiphany when he attended his bestie, Big Pun's, funeral. The rapper said: "I went to his funeral, and I felt like Ebenezer Scrooge. Like, I seen me, and I'm looking at his little daughter. She was the same age as my daughter. I said, 'You gotta lose weight; otherwise, you outta here.'" Before the wheels of stardom chose him, the New York native experienced a gloomy childhood with various episodes of bullying and betrayal. In a 2022 report, The Blast shared that the rapper recalled being bullied every day as a junior high student. The experience changed him forever, transforming him into a different person. Since the age of 2, the rapper noted that he was tagged "Fat Joey," and it stuck. "You know, I'm not gonna lie, it's scary looking out the classroom window knowing that there are 20 guys waiting to beat my ass," Joe noted, adding that they never fought fair, as they would always jump him. Joe added that his best friend was also forced to join them at some point, and after a while, he left him to his fate. What fate awaits Fat Joe in court with these allegations?
Yahoo
9 hours ago
- Yahoo
Shakira Announces Two More Dates in Mexico, Extending Record to 28
Shakira announced on Thursday (June 19) two new dates for the second leg of her Las Mujeres Ya No Lloran World Tour in Mexico. The first will take place on Sept. 18 at Mexico City's Estadio GNP Seguros. The second will mark her first-ever performance in the state of Veracruz, where she will perform at the Estadio Luis Pirata Fuente on Sept. 24. With the new dates, Shakira further breaks her own record of shows in Mexico on a single tour — now reaching a total of 28 on this trek. More from Billboard Rachel Zegler Serenades Crowd Outside Theater for Free in a New London Production of 'Evita' Jimmy Jam & Terry Lewis to Receive Vanguard Award at The Guitar Center Music Foundation Gala & Benefit Concert Bruce Springsteen Reflects on 'Painful Days' Depicted in Upcoming Biopic 'Deliver Me From Nowhere' 'With the announcement of this new date, the Colombian singer solidifies herself as the artist with the most concerts at the iconic Estadio GNP Seguros,' promoter OCESA said in a press release. 'My beautiful Mexico! 12 shows at Estadio GNP! Thank you, thank you, and thank you again for continuing to break records with me. See you soon. I love you!!' Shakira wrote in an Instagram post, where she appears posing with a plaque of recognition from OCESA for her new milestone. The second leg of her 2025 trek in Mexico kicks off on Aug. 11 at the Estadio Caliente in Tijuana, Baja California, and continues on Aug. 14 at the Estadio Héroes de Nacozari in Hermosillo, Sonora; Aug. 17 at the Estadio UACH in Chihuahua, and Aug. 20 at the Estadio Corona in Torreón, Coahuila. After making history with seven consecutive sold-out shows at the Estadio GNP Seguros, the Las Mujeres Ya No Lloran World Tour will return to Mexico City to complete another series of five shows on Aug. 26, 27, 29, and 30, and Sept. 18, for a total of 12 performances. This will make Shakira the first artist to achieve such a number of concerts at the venue (formerly known as Foro Sol). The superstar, who has been adding dates to the tour as tickets continue to sell out, will also match Grupo Firme's record of eight shows at Estadio GNP Seguros. The band is scheduled to perform their eighth show there on June 28. The success of Shakira's monumental tour has led the 'Hips Don't Lie' singer to top Billboard's monthly Top Tours ranking for the first time, generating $32.9 million with 282,000 tickets sold in February, according to figures reported to Billboard Boxscore. The following month, she again led the chart and broke records by earning $70.6 million from 11 reported shows — more than any artist has ever generated in a single March since the ranking's launch in 2019. Shakira's tour has left an indelible mark on Latin America, drawing more than one million fans, according to OCESA. Also this year, the Barranquilla-born star was ranked No. 1 among Billboard's Best 50 Female Latin Pop Artists of All Time. Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Janet Jackson's Biggest Billboard Hot 100 Hits H.E.R. & Chris Brown 'Come Through' to No. 1 on Adult R&B Airplay Chart
Yahoo
19 hours ago
- Yahoo
Shakira breaks own record with two new shows in Mexico
Shakira announced on Thursday that she will be playing two new dates on the second leg of her Las Mujeres Ya No Lloran World Tour in Mexico. The first will take place on 18 September at Mexico City's Estadio GNP Seguros. The second will mark her first-ever performance in the state of Veracruz, where she will perform at the Estadio Luis Pirata Fuente on 24 September. With the new dates, the Hips Don't Lie superstar has broken her own record for the most shows in Mexico on a single tour - now reaching a total of 28 on this trek. "With the announcement of this new date, the Colombian singer solidifies herself as the artist with the most concerts at the iconic Estadio GNP Seguros," promoter OCESA announced in a press release. "My beautiful Mexico! 12 shows at Estadio GNP! Thank you, thank you, and thank you again for continuing to break records with me. See you soon. I love you!" Shakira wrote in an Instagram post, where she appears posing with a plaque of recognition from OCESA for her new milestone. The tour kicked off on 11 February in Rio de Janeiro, Brazil, and wraps in Lima, Peru, on 16 November.
