Latest news with #Isima
Perth Now
12-06-2025
- Entertainment
- Perth Now
Shakira used to wear more makeup because of a 'lack of confidence'
Shakira wore more makeup when she was younger because of a "lack of confidence". The 48-year-old pop star has revealed that despite being idolised for her beauty when she rose to fame in the 2000s, she was actually "extra concerned" with her appearance at the time. Look back at her style from 2000, she told Allure: "Back then, when I was younger, I think I took even more time to get ready. 'I think the lack of experience, probably and the lack of confidence made me wear a lot more makeup, and be extra concerned. "And now, I'm a little more confident." The Hips Don't Lie hitmaker noted that throughout her career, she's "usually" been her "own makeup artist". She added: "I've allowed a couple of makeup artists to touch my face over the years, but it doesn't happen that often." Now, she prefers to take a more "natural" approach, including when she's on stage or working on music videos. She explained: 'When it comes to beauty and when it comes to performing, I need to feel as natural as possible. 'I can't perform with wigs. I can't perform with super extra high heels. I need to be as organic as possible, because the way I move is like that.' Shakira - who has launched her own Isima haircare brand - recently admitted she has always "had a love-hate relationship" with her hair. She was quoted by Women's Wear Daily as saying: 'My hair has been my identity for a long time. "My entire life I've felt that way, and I've had a love-hate relationship with my hair. 'I love it because I need it, but I also hate it when it makes me suffer.' The 'Hips Don't Lie' hitmaker revealed she's been left in tears after trips to the salon, and she has long been looking for the "right product". She added: 'I'm one of those women who has left many times from the salon crying, feeling that life is over after they burn your hair trying to bleach it. 'It's been an adventure my entire life to try and search for the right product for my hair, a hair that has very complex needs.'
Refinery29
11-06-2025
- Entertainment
- Refinery29
I Tried Shakira's New Hair Line Isima & It Actually Helped My Itchy Scalp
I'm often terrified of trying new hair products. I have scalp psoriasis, and many formulas leave my skin painfully (and embarrassingly) red, flaky, and itchy. But when I heard Shakira's new haircare line, Isima, included products specifically for parched, sensitive scalps, I decided to step out of my comfort zone and give it a try. I know what you're thinking, do we need another celebrity beauty line? I thought the same thing. But this one kind of made sense. For years, the Colombian musical icon has been candid about her own hair struggles, from damage due to constant styling and coloring to scalp issues brought on by the intense demands of life in the spotlight. While Shakira may not be a trichologist herself, I was confident she'd collaborate with the right experts to create something that works for the both of us. The performance-focused brand offers a comprehensive range of products developed to meet the diverse needs of Latina hair, which, of course, includes all colors, textures, and patterns. The line features eight products, including moisturizing shampoos and conditioners, exfoliating scalp scrubs and serums, a curl cream playfully named Curls Don't Lie, a deeply reparative peptide hair mask, and a featherlight hair oil that softens without heaviness. At the core of every formula is the brand's TriModal Method, a proprietary approach grounded in biotrichology that simultaneously supports the scalp, strengthens the inner hair shaft (cortex), and protects the outer layer (cuticle). ' "I feel like I have my hair more under control and can wear it more natural and be organic about it. I don't have to be so exposed to hair dryers and curling irons and flat irons. I can just let it be." shakira ' "I'm really happy where I am right now with my hair, especially with my products from Isima," Shakira told Refinery29 Somos. "I feel like I have my hair more under control and can wear it more natural and be organic about it. I don't have to be so exposed to hair dryers and curling irons and flat irons. I can just let it be." Since starting Isima a week ago, I have also just let my hair just be: I've been air drying not using any styling tools. While the line is inclusive of various hair types, many of the formulas cater to those with hair like Shakira's: wavy to curl and often dry or damaged from years of bleaching, dyeing, and heat styling. My hair, by contrast, is straight and virgin, but I still found plenty to love. I started with Iconic, a densifying scalp serum, applying about four full drops directly to my scalp and massaging it in with a soft-bristled scrubber. Ten minutes later, I shampooed with Reset, a clarifying cleanser, then followed with Suavísima, a rich, hydrating conditioner. Out of the shower, I sealed it all in with All In, a restorative leave-in treatment. The full routine left my hair feeling clarified and refreshed and, best of all, never greasy or weighed down. If I had one complaint about the products I used, it's the scent. While the line is marketed as having a soft, floral fragrance, it leaned more toward the territory of a high school boyfriend's cheap cologne. It's not offensive enough to stop me from using the products, but it's definitely not the signature scent I'd like to carry in my hair all day. ' "Isima meets people's complex hair needs. It's about innovation, freedom, and science." shakira ' But what's most important is that "Isima meets people's complex hair needs," as Shakira says. "It's about innovation, freedom, and science." It's also for the girls who want to give the most without doing the most. The name Isima is inspired by the Spanish word "ísima," a suffix used to emphasize the elevated, the best, and the most. It captures Shakira's vision of creating products that don't just work, but also elevate hair to its softest, healthiest, and fullest state. Rooted in both Latin American language and culture, the name also reflects the brand's commitment to sourcing powerful, heritage-rich ingredients from across the region, honoring beauty rituals passed down through generations, and reimagining them through modern science. The Somos team was among the first to try Isima. Each of us has different hair types and hair concerns. Here's what we can say about the products. Reset Clarifying Shampoo, $32 Think of this as your hair's reset button. Designed to gently lift away buildup from product, oil, and city grime, this shampoo brings your scalp back to balance without leaving your strands dry or stripped. It's a great weekly refresh, especially if you're layering on styling products or dry shampoo. Riquísima Hydrating Shampoo, $32 This one's a rich, lathering shampoo made for hair that craves moisture. It delivers a nourishing cleanse that leaves strands softer, smoother, and noticeably more manageable. Suavísima Hydrating Conditioner, $32 If your ends feel brittle, this conditioner is a game-changer. Thick and creamy but not heavy, it helps detangle, soften, and bring life back to dull or overworked strands. Superbomba Triple Peptide Hair Mask, $38 Superbomba is the hero of the line. This reparative mask leaves your hair feeling like silk. It's especially great for hair that's been through heat styling, coloring, or just general neglect. Leave it on while you answer emails or binge your latest show. It's worth giving it the extra minutes. Iconic Densifying Scalp Serum, $42 This leave-on scalp treatment is all about supporting fuller, healthier-looking hair. It's lightweight, non-greasy, and easy to apply. Just massage a few drops into your scalp. With continued use, it aims to bring volume and strength from the root up. We haven't used it long enough to see those kinds of results, but it has definitely cleared build-up on our scalps, so things are off to a good start. This is a do-it-all leave-in that smooths, softens, detangles, and protects without leaving your hair feeling coated or heavy. It's ideal for busy mornings or low-maintenance styling days, and it helps keep your hair strong and silky, whether you're heat styling or air drying. This styling cream brings definition, bounce, and hold to textured hair. It's ideal for waves, curls, or coils that need moisture and structure. Whether you're going for soft definition or a more sculpted look, this product gets your curls where you want them. Delicia Reparative Hair Oil, $36 This is a lightweight, high-shine oil that works just as well for frizz control as it does for adding a silky finish. It smooths ends, adds polish, and gives your hair that glossy, just-styled look, minus the grease. Note: a little goes a long way.
Elle
10-06-2025
- Entertainment
- Elle
Shakira Doesn't Want to Cry About Her Hair Anymore
To know Shakira is to know her hair. The Colombian singer is almost synonymous with her cascading, hip-grazing curls, which she often incorporates into her dance moves on stage like a fifth limb. But until now, her curly hair-care routine was largely a mystery. With the launch of Isima, the star's new line of hair products, the secret is finally out (Shakira has been using it behind the scenes for the past two years). 'This line is all for me, but I'm happy to share it now,' she told ELLE. I sat down with Shakira on the first warm Friday afternoon in May at the New York City Edition hotel. She was doused in baby pink from head to toe—trousers, turtleneck, even her makeup—but I barely noticed, thanks to her hair, which is distractingly good. Seeing it in photos is one thing, but seeing it in person is another. Her spiral curls were defined but still soft (I can confirm, since she hugged me), long enough that she could sit down on them if she wanted to (she showed me), and laced with honey-toned highlights that didn't have the faintest whisper of brass (though she swears that she struggles with her hair leaning orange). Many celebrities have founded beauty brands, and I've talked to a majority of them. But few seem as excited about their beauty lines as Shakira, who speaks about Isima almost as pridefully as she talks about her two sons. It makes sense, though, as these products are very much her babies. At one point during our conversation, she pumped some of the Delicia Reparative Hair Oil into my hand and instructed me to rake my fingers through my hair. 'See if you like it,' she said, looking at me nervously. (I did.) Below, Shakira shares why this line is so important for the Latin community, how she takes care of her strands after performing, and why her hair is always causing drama. 'It's been a love-hate relationship. I love it. I need it. But sometimes, it makes me suffer so much. It's made me shed so many tears [because it can be so difficult]. I've been brunette, blonde, red. I've had straight, wavy, curly hair. I've been under the hair dryer, the flat irons, the curling irons, every kind of iron. I use my hair on stage. Right now, I'm touring in the U.S., and it's my first stadium tour. You see how much I use my hair in the choreography. I end up literally sweeping the floor with my hair like a mop.' 'I don't imagine [myself] with super-short hair. I did that once, and it was the worst mistake of my life. I need hair. There are a lot of women out there who rely on their hair to feel sexy and confident. A lot of those women can't find products that help them wear their natural waves or curls organically. They [are] constantly getting keratin treatments that are so damaging. I also can't be [doing] those treatments anymore. My hair cannot take it.' 'We've been working on this for [a long time], steadily, carefully, [and] very methodically, developing these products. I've been the first guinea pig to test, and I am the right person to test these products, because my hair is so complex. I've had so many different looks in my life and in my career. My hair needs real solutions [because] it's the kind that has been through [it] all—a lot of drama. It's so demanding and challenging. I'm one of those women who leaves their salon crying. [I have] porous, damaged hair, [and it's] under a lot of stress and stressors. If you've ever been blonde, it's hard maintenance. Sometimes people overdo [their blonde], and I've overdone it in the past. You know that American phrase 'less is more'? For my hair, more is more. I need more. Give me more. For years, I was doing my own concoctions, going to the pharmacist and asking him, 'Can you make this shampoo for me? Can you make this conditioner for me? Can you put these ingredients in it?' That's how I survived, just by making my own shampoo and conditioners in a cheap pharmacy. [Then] I was like, No, this is not the approach. Let's get a professional team. With my input and feedback, [we went] back and forth, perfecting every formulation until I was completely happy.' 'These products have been inspired by many Latin people who, like me, are in desperate need of products that meet their hair's complex needs. I belong to a group of women [who] have been underserved for so long. Within the Latin community, there's a lot of diversity. We're a mix of different heritages and cultures. You see many different types of hair, from straight to wavy to curly to really tight curls to a combination of all of it. This line is inspired [by] that diversity, and the needs and the challenges that women like me face every day to try to find health for their hair. For Latinas, our hair is very important. It's part of our identity.' 'After a show, I need a good shampoo. Then I need to nourish it. That's why we came up with a product like Super Bomba [a hair mask]. It tends to all different needs. You need a healthy scalp, because that's where it all begins. Then, you need to restore the ionic and hydrogen bonds, and that's why we included this ingredient GluconaBond, which is our special formulation to repair [hair] bonds from the inside to the outside.' 'Right after I get out of the shower, I do Curls Don't Lie [a curl cream]. I could not live without it. I love the name of it. I've spent my entire life looking for a product that helps me wear my curls naturally and define [them] without it feeling hard. It needs to feel bouncy and soft, not wiry. This curl defining cream gives me all of that, smells good, and also repairs my hair as I wear it. It's not just a cosmetic styling product, [although it also] smooths and gives shine. I [also] put [in] a little bit of the [Delicia Reparative Hair Oil], which is the most amazing oil I've ever tried. I let my hair dry naturally, and then I do four braids. I braid my own hair, and then let it out, and then put this oil again as a final touch to keep the frizz down. If I need to, my stylist does a little bit more shaping with a curling iron. [The oil] protects it, because it has heat protection.' 'I like smells that you want to eat, but at the same time, remind the other person that you're a woman, that you feel feminine and confident in your own skin. The scent [in Isima products] is just perfection to me. It has peonies and freesias, and also vanilla and musk—which is very sensual—and a little bit of kumquat and apple blossom. I've never had so many compliments on how good I smell. You can be very pretty, but if you don't smell good, that's bad. There's no way around it.' 'Isima is a superlative. It means more. It seemed to me like the perfect, simple way to show that this is a line that tries to offer all of those solutions to real people. Isima. It's [at] the end of words, like lindisima [very pretty] or guapisima [gorgeous] or empoderadicima [empowering]. So that's why, for example, the hydrating shampoo is called Riquísima [rich]. Then [the hydrating conditioner] says Suavisima, which means suave. Rico Suave. Each one of them has a very cute little name.' This interview has been condensed and edited for clarity.
Perth Now
10-06-2025
- Entertainment
- Perth Now
Shakira reveals 'love-hate relationship' with her hair
Shakira has always "had a love-hate relationship" with her hair. The 48-year-old pop music icon described her blonde locks as her "identity", which helped inspire her to launch Isima, her brand of eight hair care products. She's quoted by Women's Wear Daily as saying: 'My hair has been my identity for a long time. "My entire life I've felt that way, and I've had a love-hate relationship with my hair. 'I love it because I need it, but I also hate it when it makes me suffer.' The 'Hips Don't Lie' hitmaker revealed she's been left in tears after trips to the salon, and she has long been looking for the "right product". She added: 'I'm one of those women who has left many times from the salon crying, feeling that life is over after they burn your hair trying to bleach it. 'It's been an adventure my entire life to try and search for the right product for my hair, a hair that has very complex needs.' When it came to launching her own beauty brand, Shakira decided to focus on "experts" and scientists, rather than trying to figure it out for herself. She explained: 'Instead of me going to some pharmacy and cocktailing products, I looked for a group of experts and a group of scientists that knew how to do this and experts that have a lot of experience in the beauty and hair care space." Ultimately, Shakira wants her brand to be "inspiring for other women". She said: "I want it to be empowering for women, I want my community to feel that finally they don't have to be underserved, and I don't think the old saying of 'less is more' is true for hair care. 'More is more with hair. Mine always needs more, right? That's the whole thing, the whole back-and-forth with the Isima team.'
