RAM Announces NASCAR Cup Series Entry Timeline
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources.
Days after Stellantis' RAM Trucks announced its 2026 NASCAR Truck Series entry at Michigan International Speedway, CEO Tim Kuniskis has now confirmed the timeline for the brand's entry into the top-tier Cup Series.
RAM's entry into NASCAR makes it the first OEM (Original Equipment Manufacturer) in the sport since Toyota introduced its Tundra in 2004. While RAM hasn't formed a team yet, Kuniskis confidently shared during the announcement that the brand would be ready to race at Daytona next year. He also hinted that the ultimate goal is to race in the Cup Series and that the Truck Series serves as a step to enter the sport. He said:
"There will be more details on our NASCAR CRAFTSMAN Truck Series program later this year. We are undoubtedly having fun with this project, and I truly look forward to sharing information on our team and how getting back on track relates to the future of Ram performance."
(L-R) Tim Kuniskis, CEO Ram Brand - Stellantis, NASCAR Executive Vice President Steve O'Donnell and John Probst, SVP of Innovation and Racing Development pose at the Ram display on the midway for the announcement that...
(L-R) Tim Kuniskis, CEO Ram Brand - Stellantis, NASCAR Executive Vice President Steve O'Donnell and John Probst, SVP of Innovation and Racing Development pose at the Ram display on the midway for the announcement that the Ram brand will return to NASCAR Craftsman Truck Series competition, prior to the NASCAR Cup Series FireKeepers Casino 400 at Michigan International Speedway on June 08, 2025 in Brooklyn, Michigan. MoreHe added:
"We'll be on track in Daytona in eight months, and the way we're going to do it is unlike anyone else.
"We're looking for a date to the prom right now. So how am I going to get to Cup? That's going to depend on how I get to Truck. So however we get to Truck is going to obviously weigh heavily on 'do I have a path to Cup?' Our intention is not to do a one-hit wonder and go to Truck and not to Cup. That's not our plan."
Now, Kuniskis has revealed further details on the RAM Trucks' plans to enter the Cup Series in 2027, a year after the brand's Truck Series entry. Speaking with Kevin Harvick on NASCAR on FOX, he said:
"Coming into Truck [Series] is a lot easier than coming into Cup [Series], and that's why we were really confident with all the work that we've done on the Truck to say we'll be in Daytona.
"Now, TBD who the team's gonna be but we have every confidence that we're going to be in Daytona."
He added:
"It's gonna take a little bit longer to get to Cup. Our goal is to get the Cup a year after that [2027].
"Now, everybody's told me we're crazy. 'There's no way you're gonna get there.' But we think there's a couple of things from our legacy that might speed that development time up. And maybe we could be in Daytona this [coming] year with Truck, and then the following year, Daytona in Cup.
"A lot of very smart people, smarter than me have told me you better plan on two years to get back to Cup. But TBD, I'm always pushing for the quicker timeline, so I'm hoping that it's 2027. 2026 for Truck and 2027 for Cup."
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