The 7 Best Pillows On Amazon That Deliver On Comfort And Quality

It's just as important to have an accommodating pillow to snuggle with through the night as it is to have a suitable mattress. Sleeping on the wrong pillow can be a recipe for back or neck pain, and just a few inches of fluff can mean the difference between comfortable and painful. Amazon is a convenient and reliable retailer to turn to for good bedding, and the best pillows on Amazon come from reputable brands, offer appropriate loft and comfort, and help you maintain a neutral spinal alignment. Our top choice, the Coop Sleep Goods Eden Pillow, is stuffed with a pressure-relieving memory foam fill that's adjustable, which means you can add or remove fill according to your sleeping position.
The best pillows on Amazon reign from top-rated brands and contain quality materials like down, ... More memory foam and latex. See our picks from Coop, Saatva and more.
'Mattress type and pillow choices play a crucial role in your overall comfort and quality of sleep,' says Michael Gerling, American board-certified orthopedic spine surgeon at The Gerling Institute. Aside from being plush or fluffy, your pillow should be at the right loft (pillow talk for height) to properly support your head and neck, and each sleeping position requires a different loft. See our editors' top choices below for different sleeping positions and preferences, all of which are backed by our own experience or rave customer reviews.
Coop Sleep Goods
Fill material: Memory foam | Loft: Customizable | Adjustable: Yes | Certifications: Greenguard Gold, CertiPUR-US
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Coop Sleep Goods pillows regularly appear in our roundups because they're comfortable, accommodating and reasonably priced. As a bestseller on Amazon with more than 10,000 5-star reviews, this adjustable pillow is filled with a cushy blend of shredded gel-infused memory foam and soft microfiber, which can be added or removed as needed to accommodate many types of sleepers. It comes with an extra half bag of fill if you're a side sleeper or heavier body type who wants more loft and support.
With a removable cover that's made from the brand's Lulltra fabric and a blend of bamboo-derived viscose rayon and polyester, the pillow has a cool, soft surface for sleeping and plenty of breathability. The brand says using a pillowcase isn't necessary since it's machine washable, but Coop Sleep Goods does make a cooling pillowcase to up the temperature regulation if you sleep extra hot. Not satisfied with the pillow during the first 100 nights? You can return it for a full refund. It's also backed by a five-year warranty.
Amazon
Fill material: Down alternative | Loft: N/A | Adjustable: No | Certifications: Oeko-Tex Standard
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The Beckham Hotel Collection pillows channel the luxurious vibe of a five-star hotel without the triple digit price tag. They have a plush, down-like gel fill encased in a silky sateen cover with a no-shift design that aims to minimize bunching. The fill is designed to mold to your head, which can make these pillows comfortable for most sleep positions. Reviewers compliment their soft, squishy and cloud-like feel. Many also recommend giving the pillows a few hours to fully fluff up after taking them out of their packaging.
At less than $30 per pillow, they're a great deal. And you can throw the entire pillow in the washer and dryer for easy cleaning. Just note that while the company claims they're cooling, a handful of reviewers say the pillows didn't make a difference when it came to temperature (but they also didn't make them overheat).
Amazon
Fill material: Canadian down | Loft: Soft, medium or firm | Adjustable: No | Certifications: Oeko-Tex and Downmark
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This pillow from Lincove is filled with Downmark-certified, 625-fill-power Canadian down, which is ultra light, temperature balancing and moisture wicking. These pillows are cruelty-free and the hypoallergenic, 100% sateen cotton shell is treated with an antimicrobial to help keep it clean and odor-free. The antimicrobial additives are Oeko-Tex certified, which shows they've been tested for (and found free of) harmful substances.
The Lincove pillow has an overall rating of 4.3 out of 5 stars on Amazon—with thousands of individual 5-star ratings—but Amazon notes it's frequently returned. Some customers recommend being patient before returning it, saying the pillow takes a few days to settle and soften, and it has a short off-gassing period. Lincove recommends only spot cleaning or dry cleaning the pillow in order to protect the down. The brand says you can also leave it outside on a dry day or put it in the dryer on no heat and then shake it out after to help keep it clean.
Amazon
Fill material: Latex and polyester fiber | Loft: Customizable | Adjustable: Yes | Certifications: Oeko-Tex
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Side sleepers require more lift and bolster than the other sleeping positions because a pillow has to be tall enough to fill the space between the head and mattress without falling flat or making the shoulder uncomfortable. This ergonomically designed Eli & Elm pillow aims to offer the necessary loft and support for these sleepers.
'I was skeptical at first—I figured the shape was just a marketing ploy,' says a Forbes Vetted tester who slept with the Eli & Elm for seven months. 'But I ended up really enjoying the shape, which does, in fact, conform perfectly to my head and neck with a comforting feeling, adding a gentle incline from my spine all the way up to the base of my head.' It's filled with small, noodle-shaped latex foam pieces and clumps of polyester fiber fluff that you can remove or add as you please. Side sleepers should keep theirs tall and firm, while side-combination sleepers should remove some filling to accommodate other sleeping positions. See more in our full Eli & Elm Side Sleeper Pillow review.
Amazon
Fill material: Memory foam | Loft: 5 inches | Adjustable: No | Certifications: CertiPUR-US
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Enjoy the pressure-relieving and doughy comfort of Tempur-Pedic's signature memory foam material in a small, compact package. Unlike other pillows on our list that are made with shredded fill, the Tempur-Cloud is made from one slab of foam that's supportive, yet cushiony and soft at the same time. No fluffing needing here. And its accommodating feel helped it earn the top overall spot in our best Tempur-Pedic pillows roundup.
The Cloud model is five inches thick, which makes it an ideal choice for back sleepers and some stomach and side sleepers. It has mixed reviews on Amazon from people who say it's too thin, which may be the case because of its soft profile that easily gives under your weight. As a result, side sleepers who weigh over 150 pounds should opt for a firmer, taller choice. The Tempur-Cloud is backed by a five-year warranty, even if you purchase through Amazon. Just ensure that you save your receipt as proof of purchase in case you need to file a claim.
Purple
Fill material: Talalay latex and elastic polymer | Loft: low, medium and tall | Adjustable: No | Certifications: CertiPUR-US, CleanAir Gold
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Ready to introduce your bed to something completely different? The Purple Harmony Pillow utilizes the brand's proprietary and well-received material called hyper-elastic polymer, a stretchy and gel-like material that makes up the Purple Grid. It's almost as if your head is floating, like when you're on your back in the water. 'I wasn't sure it was going to be a sensation I liked,' says one of our testers about its buoyant feel. 'However, after a few nights of sleeping on it, I realized I was no longer waking up multiple times in the middle of the night to flip or squash my pillow into shape every time I turned over.'
It's also good at preventing heat retention. And thanks to its grid formation, there are a ton of air pockets that promote airflow. 'I never overheat with this pillow and it often has a cool-to-the-touch feel,' says senior mattress and sleep editor Bridget Chapman, who skeptically tried the Purple Harmony Pillow and now loves it. 'It's super cooling, supportive and comfortably contouring.' Since it's offered in multiple heights, it's able to accommodate most sleeping positions. See more in our detailed Purple Harmony Pillow review.
Amazon
Fill material: Polyester microfiber | Loft: 3-4 inches | Adjustable: No | Certifications: None
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The Casper Original Pillow takes a modern twist on a traditional down-alternative pillow with a pillow-in-pillow design that contains a supportive inner chamber with a fluffy outer chamber. It still requires some fluffing to keep its shape and structure, but it's much more supportive for the head and neck through the night. Rather than duck or goose feathers, this down-alternative choice is filled with soft and plush polyester fiber, which makes it more environmentally and wallet-friendly.
Mattress and sleep editor McKenzie Dillon tested the Casper Original Pillow for several months and says, 'I suggested it to my dad who asked for a good fluffy pillow recommendation. He and my mom thought it was so comfortable that he bought another pillow for my mom to enjoy. As as stomach sleeper, its low to mid-level loft makes it ideal for promoting good spinal alignment; with that said, it might be a bit too low for some strict side sleepers.'
The Forbes Vetted sleep category is spearheaded by experienced writers and editors who value the importance of a good night's sleep. We regularly test the latest and greatest in the sleep realm and stay up-to-date with industry news. Our collection of sleep and mattress stories covers everything from the best mattresses for back pain to how to feng shui your bedroom for better rest.
Amazon, like with most categories, covers a lot of ground in bedding. There are endless pillows to choose from, and we put careful consideration into selecting the very best.
Comfort is important, but it's only one factor to consider when buying a new pillow. Here's a look at some other features to keep in mind before making a purchase.
The fill of a pillow is one of the most important features to consider. Fill can determine how well a pillow holds up over time, how much support it offers and how comfortable it is for you. The most common materials like down or memory foam come with their own advantages and drawbacks.
The loft of a pillow refers to its height, which is another key feature to consider when shopping for the right pillow. The best loft heavily depends on your sleeping position. For example, stomach sleepers need pillows with low loft (four inches or less), back sleepers require an option with medium loft (four to five inches) while side sleepers sleep best on pillows with high loft (six inches or more).
The key to finding the most accommodating pillow is alignment—it needs to offer the optimal amount of support for healthy sleep posture.
Side sleepers should notice a 90-degree angle between their shoulder and head when lying down, while back sleepers should feel their neck bend slightly in a proper 'C' curve. 'Your pillows should support your back properly, and it's important to make sure they don't let your spine sag,' says Staci Hildebrandt, doctor of physical therapy and orthopedic specialist. For stomach sleepers, the tell-tale sign of an improper pillow is a kink in the neck. If it feels like you're sitting front row at the movie theater looking up at the big screen, your pillow is too tall. 'Opting for a flatter pillow under your head, or even going without one, can contribute to spinal alignment and reduce strain,' says Hildebrandt.
Pillows should be washed at least twice a year, so the care they require is something to consider. Machine-washable pillows are the easiest to take care of since you can just throw them in the laundry, case and all. Some pillows only have a cover that can be washed, while more luxurious options may be spot clean only.
Our pick for the best pillow on Amazon overall, the Coop Sleep Goods Eden Pillow, is a great fit for side sleepers since the fill is adjustable and can be customized to their liking. However, the Eli & Elm Side Sleeper Pillow is another top choice because of its ergonomic design.
Amazon shoppers are discerning when it comes to shopping for pillows, but there are a lot of pillows on Amazon with great ratings. Those include the Coop Sleep Goods Eden Pillow, Beckham Hotel Collection Cooling Gel Pillow and Amazon Basics Down Alternative Pillow—all three of which made our list.
The Coop Sleep Goods Eden Pillow has an average rating of 4.5 out of 5 stars on Amazon, which is one of the highest not only on this list but overall when compared to many other options. However, another highly rated fan favorite is the Beckham Hotel Collection Cooling Gel Pillows, which have a rating of 4.3 with over 240,000 reviews.

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An adjustable cervical cooling pillow designed to make your neck as comfy and pain-free as possible, using its unique contoured design to cradle your head and support your neck's natural curve. Honestly, the cooling fabric is just a bonus for this little overachiever. A buttery soft (and pregnancy-friendly!) Butterluxe athletic skort so lightweight, comfortable, and breezy that it will become the MVP of your warm weather wardrobe in no time flat. Teeccino, the MVP of all coffee lovers who love sleep even more — this caffeine-free, acid-free strong herbal blend steeps like regular tea, but somehow mimics the taste of coffee so brilliantly that you'll get all the flavor and satisfaction without of a late night cuppa any of the insomnia. A cheery little "Buttercup" butter maker so you can make delicious butter in less than five (!!) minutes and enter a cottagecore era unlike any you've ever known. Time to impress your friends by gifting them with small batch butters in garlic, honey, truffle, and all kiiiinds of flavors you haven't even fathomed yet. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. A Bob Ross color-by-number coloring book, because free will is stressful, and sometimes you just need the world's most iconic painting instructor to guide the way. The pages are thick enough for colored pencils, paint, or acrylic pens, so you can use whatever medium you choose for your "happy little accidents!" Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo. "Fitzels" Protein Pretzels for all the snack-happy humans out there who could use an extra protein hit during the day (lest you become your inner Hangry Self and scare your whole office). These come in flavors like "Everything Bagel," "Boujie Mustard," and "Cinnamon Buns," helping you get a satisfying croooooonchhhhh of a snack with 20 grams of plant-based protein to boot. A stress-relieving mini bookshelf full of itty bitty little books you can pull out individually and reorganize to your precise liking. The world may be vast and out of control, but everything is juuuust so in your happy little library. A set of ridiculously realistic-looking faux fern plants for some instant serotonin in your backyard or living space. Plant parenthood is nice, but faux plant parenthood is every bit as chic and a whoooole lot less of a time commitment 💅 . A pair of ultra-comfortable suede cork footbed sandals with some *major* Birkenstock energy at a fraction of the price. Reviewers are so obsessed with the support, durability, and comfort of these that a bunch of them went back for extra colors. A migraine relief beanie for when your brain decides it's going to rattle against your skull at the least convenient time possible. This gets icy *and* hot depending on what kind of relief you're looking for, and double as a sleep mask so you can block out harsh light or try to get some shut-eye for further relief.