Ferrero India's new campaign strikes an emotional chord, all about good vibes
Ferrero India, part of Ferrero Group, one of the manufacturers of sweet, packaged products, has launched a new campaign for
Confetteria Raffaello
– 'Say Hello with Raffaello', starring the actor,
Medha Shankr
.
The new film captures the emotional essence of the brand, enjoying moments that don't need grand words but just a thoughtful gesture.
The new Raffaello film showcases the brand's blend of indulgence and warmth, which strengthens human bonds. It tells the story of Raffaello's unique layers of fragrant coconut flakes, smooth and creamy filling and the delicate core of a whole almond, symbolising the many textures of love in modern times.
Set in a cozy cafe, the film narrative unfolds with Shankr sharing a light-hearted coffee date with a young man. As he intently sketches her portrait in a notebook, Shankr curiously asks what he's drawing. She takes the notebook and is surprised to find a charming portrait of herself, an unexpected gesture that delights her.
Touched by the moment, the man offers her a Raffaello, asking shyly, 'Be mine forever?' Shankr responds with a warm smile and a heartfelt 'yes.' As they share a glance filled with quiet affection, Shankr closes the film with 'Even when you're not listening, love is calling your name out.' The film encapsulates Raffaello's belief that a thoughtful gesture can leave a lasting impression.
Zoher Kapuswala, marketing head, pralines, Ferrero India said, 'With our latest film, we continue to build on Raffaello's emotional universe, one that's pure, soft, sincere and deeply relatable. With Medha continuing to represent the brand, this film captures a slice of everyday romance that feels both genuine and meaningful.'
With the latest campaign led by Shankr, the brand reinforces Raffaello's position as the perfect way to start a meaningful connection - 'Say hello with Raffaello', as Raffaello transforms a simple 'hello' into a gesture full of warmth and meaning, creating memorable moments of connections. A message that resonates with today's consumers seeking thoughtful and refined gifting options.
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