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Ferrero India's new campaign strikes an emotional chord, all about good vibes
Ferrero India's new campaign strikes an emotional chord, all about good vibes

Time of India

time4 days ago

  • Entertainment
  • Time of India

Ferrero India's new campaign strikes an emotional chord, all about good vibes

Ferrero India, part of Ferrero Group, one of the manufacturers of sweet, packaged products, has launched a new campaign for Confetteria Raffaello – 'Say Hello with Raffaello', starring the actor, Medha Shankr . The new film captures the emotional essence of the brand, enjoying moments that don't need grand words but just a thoughtful gesture. The new Raffaello film showcases the brand's blend of indulgence and warmth, which strengthens human bonds. It tells the story of Raffaello's unique layers of fragrant coconut flakes, smooth and creamy filling and the delicate core of a whole almond, symbolising the many textures of love in modern times. Set in a cozy cafe, the film narrative unfolds with Shankr sharing a light-hearted coffee date with a young man. As he intently sketches her portrait in a notebook, Shankr curiously asks what he's drawing. She takes the notebook and is surprised to find a charming portrait of herself, an unexpected gesture that delights her. Touched by the moment, the man offers her a Raffaello, asking shyly, 'Be mine forever?' Shankr responds with a warm smile and a heartfelt 'yes.' As they share a glance filled with quiet affection, Shankr closes the film with 'Even when you're not listening, love is calling your name out.' The film encapsulates Raffaello's belief that a thoughtful gesture can leave a lasting impression. Zoher Kapuswala, marketing head, pralines, Ferrero India said, 'With our latest film, we continue to build on Raffaello's emotional universe, one that's pure, soft, sincere and deeply relatable. With Medha continuing to represent the brand, this film captures a slice of everyday romance that feels both genuine and meaningful.' With the latest campaign led by Shankr, the brand reinforces Raffaello's position as the perfect way to start a meaningful connection - 'Say hello with Raffaello', as Raffaello transforms a simple 'hello' into a gesture full of warmth and meaning, creating memorable moments of connections. A message that resonates with today's consumers seeking thoughtful and refined gifting options. Watch the video here:

Books for Little Bookaburras ambassador & local WA author Renae Haywarth brings stories to Geraldton kindies
Books for Little Bookaburras ambassador & local WA author Renae Haywarth brings stories to Geraldton kindies

West Australian

time02-06-2025

  • Entertainment
  • West Australian

Books for Little Bookaburras ambassador & local WA author Renae Haywarth brings stories to Geraldton kindies

Young Geraldton students have been treated to a new reading initiative that delivers important storytelling, children's books and joy to regional kindergarteners. As part of the regional celebration of the Fremantle Press 2025 Books for Little Bookaburras program, Bookaburras ambassador and WA author Renae Hayward will visit three kindies across regional WA, starting with Beachlands Kindilink which she visited on Wednesday. Mini libraries — sets of books especially curated for young readers — are given to each child, before an interactive storytime session is held by Hayward for the excited students. The Little Bookaburras initiative, supported by a growing number of sponsors and creatives, will reach more than 4500 children across WA, ensuring access to books no matter where they live. Hayward said: 'Books are so important for children aged 0-3 years. Books expose kids to new words and concepts, and can even help build empathy. 'I'm so thrilled to be an ambassador for the Bookaburras program, which puts books by WA creators into the hands of kids who might not have that many books of their own, if any. 'It was such a joy to hand out the Bookaburras book packs at Beachlands Primary School KindiLinks. The kids immediately started reading their new books with their grown-ups, which is what we love to see.' Fremantle Press CEO Alex Allan said the initiative was having a real impact on young regional WA readers. 'Last year over a third of our participants were based in regional areas,' he said. 'Some 200 of the total number of children had no other access to books, and others didn't have homes to take them to at all. 'The program is providing a much-needed permanent resource for families — a set of books for the kids to treasure and a valuable resource for carers to use to build literacy and a life-long love of stories.' The program's mini-libraries feature stories by local authors and First Nations storytellers, with titles that reflect the richness of Australian voices. Each child recieves books such as Say Hello or Say Goodbye by Hayward and fellow author Rebecca Mills, along with Indigenous stories like Crow and the Water Hole by Ambelin Kwaymullina or In Your Dreams by Sally Morgan and Bronwyn Bancroft. In a touching show of support, all creators of the 2025 books have donated their royalties back to the program, helping it grow and reach even more children.

Campaign to tackle loneliness backed by popular comedian to return to borough
Campaign to tackle loneliness backed by popular comedian to return to borough

Yahoo

time31-05-2025

  • General
  • Yahoo

Campaign to tackle loneliness backed by popular comedian to return to borough

A NUMBER of benches will be given a new purpose next month, as a campaign aimed to tackle loneliness backed by a popular comedian makes it return to the borough. The 'Say Hello' benches were inspired by the work of comedian John Bishop, who launched the Say Hello campaign in 2021 as part of the Month of Community initiative. The campaign aims to combat loneliness, strengthen communities, and encourage people to just say hello to each other. People are welcome to simply drop by for a chat, get advice, or take part in activities such as chess, gardening and walking tennis. Bishop, comedian and founder of the Say Hello initiative, said: 'It's brilliant to see that Dudley Council is once again encouraging people to say hello to each other with their friendly bench initiative. 'Making that first connection with someone can lead to amazing things, from new friendships and shared ideas to people helping out neighbours who might need it. 'Thanks to Dudley's friendly benches, saying hello is easier than ever - I'm sure this fantastic project will inspire the whole community to have a seat, enjoy a natter and get to know someone new!' The 13 benches across the borough part of the initiative will be located at: Abbey Street Park, Gornal Market Place, Dudley Dudley Street, Sedgley Foster Street, Stourbridge Gornal Library, Gornal Grange Park, Dudley Hagley Street, Halesowen High Street, Brierley Hill Long Lane Library, Halesowen Silver Jubilee Park, Coseley Stevens Park, Quarry Bank The Dell Stadium, Brierley Hill Vicar Street Gardens, Sedgley From Monday 9 June to Sunday 15 June, these benches will be adopted and decorated by local community groups to raise awareness of loneliness. Councillor Andrea Goddard, Cabinet Member for Adult Social Care and Public Health at Dudley Council, said: 'We've been part of the Say Hello campaign for the past four years, helping to connect people across the borough and raising awareness of the mental and physical health impacts of loneliness. 'People of all ages can feel lonely, and these benches are here to help them connect. "We're extremely grateful to the community groups for getting involved, adopting the benches, and giving people the opportunity to see a friendly face.'

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