Latest news with #FerreroGroup
Time of India
3 days ago
- Entertainment
- Time of India
Ferrero India's new campaign strikes an emotional chord, all about good vibes
Ferrero India, part of Ferrero Group, one of the manufacturers of sweet, packaged products, has launched a new campaign for Confetteria Raffaello – 'Say Hello with Raffaello', starring the actor, Medha Shankr . The new film captures the emotional essence of the brand, enjoying moments that don't need grand words but just a thoughtful gesture. The new Raffaello film showcases the brand's blend of indulgence and warmth, which strengthens human bonds. It tells the story of Raffaello's unique layers of fragrant coconut flakes, smooth and creamy filling and the delicate core of a whole almond, symbolising the many textures of love in modern times. Set in a cozy cafe, the film narrative unfolds with Shankr sharing a light-hearted coffee date with a young man. As he intently sketches her portrait in a notebook, Shankr curiously asks what he's drawing. She takes the notebook and is surprised to find a charming portrait of herself, an unexpected gesture that delights her. Touched by the moment, the man offers her a Raffaello, asking shyly, 'Be mine forever?' Shankr responds with a warm smile and a heartfelt 'yes.' As they share a glance filled with quiet affection, Shankr closes the film with 'Even when you're not listening, love is calling your name out.' The film encapsulates Raffaello's belief that a thoughtful gesture can leave a lasting impression. Zoher Kapuswala, marketing head, pralines, Ferrero India said, 'With our latest film, we continue to build on Raffaello's emotional universe, one that's pure, soft, sincere and deeply relatable. With Medha continuing to represent the brand, this film captures a slice of everyday romance that feels both genuine and meaningful.' With the latest campaign led by Shankr, the brand reinforces Raffaello's position as the perfect way to start a meaningful connection - 'Say hello with Raffaello', as Raffaello transforms a simple 'hello' into a gesture full of warmth and meaning, creating memorable moments of connections. A message that resonates with today's consumers seeking thoughtful and refined gifting options. Watch the video here:
Business Post
05-06-2025
- Business
- Business Post
Trump says China's Xi Jinping is ‘hard to make a deal with'
John Magnier's son-in-law was advised by a UK consultant to 'low ball'... A Bulgarian fintech saying its customers can earn up to 18 per cent on 'loan investments'... European stock markets climbed after the EU trade chief said that discussions with... The Irish arm of the Ferrero Group, an Italian company behind the Kinder, Nutella... Forthcoming changes to the rent pressure zone (RPZ) system will help attract institutional... Several senior directors at AIB Group, including chief executive Colin Hunt, have... Luxury jeweller Cartier and outdoor fashion label The North Face are the latest big-name...
Business Post
04-06-2025
- Business
- Business Post
Legislation would erode the appeal of US financial assets, banks and investors say
John Magnier's son-in-law was advised by a UK consultant to 'low ball'... A Bulgarian fintech saying its customers can earn up to 18 per cent on 'loan investments'... European stock markets climbed after the EU trade chief said that discussions with... The Irish arm of the Ferrero Group, an Italian company behind the Kinder, Nutella... Forthcoming changes to the rent pressure zone (RPZ) system will help attract institutional... Several senior directors at AIB Group, including chief executive Colin Hunt, have... Luxury jeweller Cartier and outdoor fashion label The North Face are the latest big-name...
AU Financial Review
05-05-2025
- Business
- AU Financial Review
The CSR reckoning: How authenticity has become a bottom-line issue
'Consumers are looking for alignment between what a brand says and what it does across the board, particularly through the tangible touchpoints that they can see and observe, such as products, packaging, service and the environment,' Sansome says. Community minded Since its inception in 1946, Ferrero Group, one of the largest sweet-packaged food companies in the world, has always strived to give back, with Michele Ferrero coining the motto 'Work, create, donate'. 'You can really feel the family values at Ferrero — it is something that is in the DNA of the company and it goes right from the top all the way through the organisation,' says Massimo D'Ambrosio, managing director at Ferrero Australia. 'Part of that family dynamic is also a focus on the long-term, with a strong emphasis on making a positive impact for our employees, our partners and the community.' With more than 35 iconic brands sold in more than 170 countries, Ferrero, which began as a small pastry shop in Italy, has grown into a truly global company — but it still views the wider community as an extension of its own family. Indeed, the company's commitment to social empowerment can be seen in initiatives such as the Ferrero Foundation, which supports the wellbeing of retired staff and their families from three main production sites across Italy, France and Germany, as well as the global Kinder Joy of Moving program, which has inspired more than 60 million children to adopt an active lifestyle. Here in Australia, the Joy of Moving program, conducted in partnership with Monash University, has reached 3586 students across 24 schools. In addition, Ferrero supports local tourism efforts in Lithgow, NSW, the home of the company's factory, and partnerships with Foodbank and OzHarvest see sweet treats regularly delivered across the country to families in need. A matter of integrity As consumers grow more concerned about sustainability, ethical certifications and traceability hold considerable influence over purchasing decisions. According to a report by IBM, almost 80 per cent of consumers look for guaranteed markers of authenticity in their products, with the majority opting to pay more for increased transparency. However, notes Sansome, 'If a consumer has to dig through jargon or navigate complex websites, it creates scepticism towards a brand's ethical and sustainable claims.' From day one, Ferrero has focused on the quality and origins of its ingredients, abiding by the philosophy of sacco conosciuto, or 'knowing what's in the bag'. Today, more than 90 per cent of the Group's main ingredients are traceable to their point of origin, and most are sourced through independently managed sustainability standards, such as the Roundtable on Sustainable Palm Oil, Rainforest Alliance and Fairtrade Foundation for cocoa, and Bonsucro for cane sugar. 'For Ferrero, sustainability is a long-term journey of commitment and dedication,' says Mario Abreu, head of corporate social responsibility and sustainability at Ferrero. 'It is about assessing, preventing or attempting to minimise our impacts across the full value chain, establishing practices for nature protection and social justice. We believe that in doing so we are strengthening the resilience of our business and enhancing the value of our brands while offering value for society.' Responsible ingredient sourcing is a non-negotiable for the Group, which invests heavily in the welfare of its cocoa- and hazelnut-growing communities. 'Our focus is on building long-term partnerships with farmer groups,' says Olivier Zwolsman, responsible sourcing manager of cocoa at Ferrero. 'We work together on sustainability projects that secure sustainable livelihoods by increasing cocoa productivity and diversifying farmers' incomes year-round. We also strive to empower women, improve the wellbeing of children within the community and help to protect the environment,' he adds. An eye to the future For brands hoping to improve their overall CSR strategy, Sansome says honesty is the best policy. 'Presenting as a work-in-progress is important for establishing trust and authenticity,' she explains. 'Invite feedback, be honest about where you're still growing and be transparent about the progress you're making.'
