The Discord app is getting video ads in June
Discord is officially launching Quest ads on mobile and will start showing users videos in exchange for rewards starting in June 2025. The messaging service has been testing its advertising experience called "Quests" on mobile for a while now after they were officially launched on desktop a year ago. But next month, video Quests will become widely available on its mobile application. Discord frames the experience as as "a way for players to discover games and new content while earning rewards for playing, streaming, or watching videos."
For advertisers, though, it's a way to get people to watch their trailers for new games, as well as video announcements for things like DLC drops. Some Quests even ask users to stream games to unlock rewards, potentially gaining advertisers new players for their titles. Discord says companies have used the format for advertising campaigns for some of the most recognizable video game franchises out there, including Diablo, Street Fighter, World of Warcraft and Genshin Impact. Other non-video game companies have also used the format, so you can expect movie trailers and other kinds of video announcements, as well. Max, for instance, made users watch a trailer of Dune: Prophecy before it premiered. Like on desktop, users will get a notification when a Quest is available, and they can choose to accept it to perform the task that it requires.
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