The Beauty of Coco Jones
If you've ever assumed something about Coco Jones, it's probably true. She's confident, composed, and certain—certain above all that she's on the right path and not in the business of making you understand or buy into her hype. She doesn't need you to.
'It's fair to assume I'm not normal,' Jones, our Beauty for All cover star, jokes over Zoom. 'I've always been focused. When I was younger, the kids wanted to go to sleepovers and parties. I wanted to work. I was in a completely different headspace, so when people say, 'I can't relate to this girl,' I think it's fair to say.' Her honesty is a breath of fresh air. At a time when people go to great lengths to seem personable, her rejection of that impulse somehow makes her even more relatable. She's a great who wants to be among the greats—and she's not afraid to say it. There's beauty in being prideful of what you're working toward and acknowledging who you already are. You don't have to dim your light to shine.
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'I'm really proud of where I am,' Jones continues. Our conversation takes place just before the release of her debut album, Why Not More?, her Met Gala debut, and in the midst of a whirlwind few months that included single drops, red carpets, and Fashion Week appearances. 'I'm happy. This is what everyone wants in the industry I'm in—to be at all the places that are important. It means I'm on the right path.'
It's fair to assume I'm not normal.
To be on the right path in Hollywood, you need a signature look—something instantly recognizable, unmistakably yours. Jones has that down: glowing skin, big bouncy hair, and a constantly beat face. She loves a beat. 'My brows make me the most confident,' she shares. 'I have my dad's, and they literally look like the shape of a TV antenna. I've always been really big on tweezing and plucking. I was not playing around with these brows. Having a really clean, sharp brow makes me feel elevated.' She adds that they can't be too sharp—'then it'll give Batman.'
Outside of brows, Jones can't live without her lashes. 'I feel like a literal drawing with lashes and brows.' Some of her go-to brands include Danessa Myricks and Black Girl Sunscreen. Those items stay in her purse—along with something a little unexpected: a wax kit. 'Yes, I do my own waxes. I'm very proud of that. Now, it's not downstairs—but it's the pits and things of that nature. I started doing it with sugar wax and thought, 'Oh, we're going to keep this up.' I pull her out, and she's loyal. She's always with me.'
I'm happy. This is what everyone wants in the industry I'm in—to be at all the places that are important. It means I'm on the right path.
Though she's been consistent with her glam for years, Jones sometimes considers a switch-up. 'I go back and forth internally like, 'Okay, should I do something different? Or should I really lean into one look and let it be my staple?' I think about, like, Sabrina Carpenter with the blonde, you know? What should be my route? I just don't have that answer right now,' she says. 'Despite everything I've accomplished, I have so much more learning and evolving to do.' For now, the look is long and wavy—and it's working.
As we anticipate the many eras Jones has ahead, her current one is captured in Why Not More?, a 14-track R&B project exploring love, heartbreak, sex, growth, and self-love. On 'AEOMG,' she leans into desire; on the title track, she asks for more. 'By Myself' is a rollercoaster that ends in clarity, a focus on happiness without outside validation. 'Keep It Quiet' dives into the consequences of a toxic relationship, with Jones belting, 'Don't make a good girl violent!'
I have to do what's best for every version of me, who I am now and who I want to become.
This project is a reintroduction to Jones, who fans have watched evolve from Disney Channel star to a hot girl on Bel-Air. 'I wanted a song for every emotion,' she says. 'You know—when you're mad, angry, happy, sad, resentful. I feel like music should be very useful. Plus, I'm growing up. I have experiences—experiences that grown women have.'
Jones doesn't name names, but she does admit that romantic relationships inspired much of the album. She's been linked to NBA player Donovan Mitchell since January 2024 and appeared to confirm the relationship on Club Shay Shay in March. 'I'm happy, and I will say, my music is my outlet,' she told Shannon Sharpe. 'I say some things, and you can hear it on my album.'
When I ask if any of the more toxic songs are about someone specific, Jones plays it cool. 'I feel like the wrong people in general will bring out the worst version of you,' she says. 'I think sometimes in relationships, it's this game of who's going to care the least—and it's not a safe space for anybody to thrive. So yeah, I will say there have been times where I want to get violent—but in the sense of the way I talk.'
Whether it's in the studio or in front of the camera, Jones doesn't wait for direction—she gives it. During our shoot, she placed a mirror in front of the lens, checking her angles as she guided the photographer through each pose. She's not just the subject—she's the eye. And as she continues to shape her career, her sound, and her story, one thing is clear: she's doing it entirely on her own terms.
'I have to do what's best for every version of me, who I am now and who I want to become,' Jones adds.
CREDITS:
Photographer: George ChinseeArt Director: Stephanie CuiStylist: Dot BassMakeup: Andrea Ventura with The Only AgencyHairstylist: Kadiatou Tall with Opus BeautyStyling Assistant: Frida BeckerMakeup Assistant: Melanie LeonFoundation: Charlotte Tilbury Airbrush Flawless Foundation (Sephora, Ulta, Charlotte Tilbury, Revolve); Hourglass Vanish Seamless Foundation Stick (Amazon, Sephora, Ulta)
Concealer: Too Face Born This Way Concealer (Amazon, Sephora, Ulta)
Blush: Rare Beauty by Selena Gomez Soft Pinch Liquid Blush in Lucky (Sephora); Haus Labs by Lady Gaga Color Fuse Blush Powder in Watermelon Bliss/Dragon Fruit Daze (Sephora)
Highlighter: Haus Labs by Lady Gaga Bio-Radiant Glassy Balm Highlighter Stick in Glass Opal (Sephora)
Bronzer: Fenty Beauty by Rihanna Sun Stalk'r Instant Warmth Bronzer in Mocha Mami (Sephora, Ulta)
Eyeshadow: Danessa Myricks Beauty Twin Flame Liquid Eyeshadow in Passion (Sephora); Karla Cosmetics Opal Multichrome Pressed Eyeshadow in Nightgown and Nightfall (Karla Cosmetics); Makeup by Mario Master Mattes Eyeshadow Pallette: The Neutrals (Sephora); Pat McGrath Labs Mothership IX Eyeshadow Palette: Heutopian Dream (Sephora)
Eyeliner: Pat McGrath Labs PermaGel Ultra Glide Eye Pencil in Xtreme Black (Ulta, Revolve); Pat McGrath Permagel Ultra Glide Eye Pencil in Shade (Ulta, Revolve)
Lips: MAC Cosmetics Lip Liner Pencil in Chestnut (Ulta, Nordstrom); Kylie Cosmetics Supple Kiss Lip Glaze in Like Magic (Kylie Cosmetics, Macy's); Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Very Berry (Sephora)
Powder: Huda Beauty Easy Bake Blurring Loose Powder (Sephora)
Finish: Danessa Myricks Beauty Colorfix in Clear Glaze (Sephora)
Glow: Dior Solar The Sublimating Oil (Dior)
:
Got2b Schwarzkopf Glued Spiking Glue Hair Gel (Amazon, Walmart, Target)
Kendra's Boutique Lace Melting Spray (Kendra's Boutique)
Kendra's Boutique Logo Wax Stick (Kendra's Boutique)
T3 SinglePass Curl X Extra-Long Barrel (Amazon, Sephora, Ulta, Revolve)
COLOR WOW Cult Favorite Firm + Flexible Hairspray (Amazon, Sephora, Ulta, Revolve)
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