At Pitti Uomo, Tommy Hilfiger unveils new menswear line based on soft tailoring
Eight years on, Tommy Hilfiger is making a comeback in Florence, as part of Pitti Uomo. On Tuesday, June 17, the American designer-entrepreneur set up at the Palazzo Portinari Salviati, a historic downtown palace transformed into the "Hilfiger Social Club" for the occasion.
Loud music, spritz and whisky for all, a flock of influencers, and actors like Lucien Laviscount, making for the perfect setting to launch his new men's line New York, which debuts with Spring/Summer 2026.
"I launched the brand 40 years ago with menswear. As we celebrate this milestone year, there's no better place to return than Pitti Uomo to continue that legacy. This season, we're reinterpreting the classic codes of the New York wardrobe with a refined, casual spirit," explained Tommy Hilfiger in the invitation card, by way of preamble.
The brand has reorganized its men's offering, creating a more upscale line alongside its sportier line and Tommy Jeans, with a new aesthetic direction centered on soft tailoring.
In the past, Tommy Hilfiger had launched the Tailored Line, but this was discontinued.
"This time we're banking on a marriage between casual and formal dressing. We've listened to buyers' needs. That's what they're looking for. I'm sure they'll like it," said Hilfiger.
A sophisticated, dressy range
The new range, called New York, is both dressy and more sophisticated yet relaxed, revisiting Tommy Hilfiger classics while reconnecting with the label's origins. It is distinguished by its dark blue label, a reference to the label's original 1985 lion crest. The collection is built around timeless preppy essentials: the navy-blue blazer, the button-down shirt, the trench coat, and the chino.
"When I started out, 40 years ago, I took my inspiration from Savile Row suits, giving them a lighter, more natural American touch. Now that the desire to dress is back, it's the perfect time to return to Pitti Uomo and open this new chapter in our men's history," said Hilfiger.
The brand is focusing on quality. As such, these key pieces are redesigned in precious fabrics and soft, slightly structured cuts to suit the pace of modern life. The suits are made in cotton twill by Italian weaver Tessuti Di Sondrio or by other made-in-Italy names such as Lardini. The collection, composed of 19 looks, is inspired by modern American style in a more relaxed mode. The brand said it is wanting to adopt "a new approach to informal dressing, characterized by impeccable, crafted silhouettes that are elegant and easy to wear, bringing cool elegance to everyday life."
"Men are currently moving towards something more refined, without losing the feeling of dressing with ease and pleasure. This collection reflects that spirit. I wanted materials that were as light and comfortable as possible, using technical and stretch fabrics and lots of knitwear. I love the navy suit in performance fabric, the blazer in fresh wool and textured linen, and the polo shirt in mixed silk," said the designer.
Highlights included Ithaca striped shirts, knitted polo shirts woven in silk yarns, rugby polo shirts, lightweight overshirts, and linen blazers. Prince of Wales blazers were paired with baggy shorts. A red jacket was superimposed on the essential cricket V-neck sweater. The collection comes in Tommy Hilfiger's signature colors of red, white, and blue, with powder pink, cool blue, beige, and olive green.
Produced in-house, the Tommy Hilfiger New York line will be distributed from February 2026 in the brand's boutiques and on its e-commerce site, as well as through a selection of multi-brand retailers. The brand, owned by the PVH Corp group, has sales of around $9 billion. It employs over 16,000 people worldwide, is present in 100 countries, and has over 2,000 boutiques.
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