Salik Partners with ENOC to Launch Seamless Smart Payment System at Fuel Stations

Salik Company PJSC has signed a new agreement with ENOC Group to introduce seamless smart payment solutions at ENOC service stations, marking a significant step in Dubai's digital transformation of mobility and retail services.
The Memorandum of Understanding (MoU), signed at ENOC's head office by Salik CEO Ibrahim Sultan Al Haddad and ENOC Retail Managing Director Zaid Alqufaidi, aims to integrate Salik's e-wallet with ENOC's service offerings. This will allow customers to automatically pay for fuel and other services using their vehicle's number plate, without needing to physically interact with payment systems.
Powered by Automatic Number Plate Recognition (ANPR) technology, the system links directly to a customer's Salik e-wallet. Once fully rolled out, it will be available across ENOC's extensive network of fuel stations and retail outlets. This same technology is already in use at over 25 parking locations in Dubai and is set to expand to more than 127.
The collaboration aligns with both companies' strategies to enhance operational efficiency and user convenience while reducing reliance on traditional payment methods. It also supports Salik's push to grow ancillary revenues beyond toll operations.
Salik CEO Ibrahim Sultan Al Haddad said the partnership underscores Salik's commitment to intelligent mobility and secure digital solutions. 'We aim to deliver advanced technologies that simplify transactions and improve efficiency,'
he noted.
ENOC Group CEO Saif Humaid Al Falasi added that the partnership enhances the customer journey and opens new avenues to add value and strengthen ENOC's market position.
The agreement also includes joint marketing efforts, plans for phased technical integration, and potential for a deeper strategic partnership. Both companies are exploring further collaboration to extend these services across ENOC's full network, reinforcing Dubai's broader vision of a connected, smart economy.
News Source: Emirates News Agency

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