VibeAI: The Next Interface For B2B Applications
Daniel Saks is the CEO of Landbase, an intelligent go-to-market automation company, and cofounder of unicorn AppDirect.
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In a recent Forbes Technology Council article, I wrote about how the rise of AI-native B2B applications would open the door to a new generation of B2B software—built not around static dashboards or manual workflows, but around continuous intelligence, automation and adaptability.
In 2025, that prediction is playing out faster than most anticipated. What's increasingly clear is this: The most important shift isn't just in what software can do—it's in how we interact with it.
We're entering the Vibe era.
From Vibe Coding To VibeAI
The term "vibe coding" was popularized by AI OpenAI cofounder Andrej Karpathy to describe a new software coding model where natural language and AI co-pilot technologies replace traditional code writing. Developers no longer write every line; instead, they describe their intent, and the AI builds, debugs and iterates with them.
This approach isn't limited to engineering. Across every business function—from sales and marketing to accounting—we're seeing the rise of applications that behave like 'vibe collaborators.'
LANDR technology is helping professional musicians use AI-mastering technology process and enhance their music. (No wonder nearly 60% of musicians now use AI technology within their music projects.) Meanwhile, management consultancy Deloitte is leveraging its AI tools and technologies to help its analysts and consultants improve efficiency, gain deeper business insights and deliver more value to clients. Pfizer is also leveraging the Tempus' AI-enabled platform to help researchers further advances in oncology therapeutic development.
These vibe collaborators proactively surface ideas, act and ask for approval only when needed. They're fast. They're intelligent. And they work the way people think—not the other way around.
To describe this broader shift, I'm introducing a framework that I like to call VibeAI. Vibe stands for:
• You view AI-generated outputs or strategic suggestions relevant to your role.
• You interact with those suggestions to preview, modify or evaluate outcomes.
• You build new strategies or outputs via natural language, using AI as a co-creator.
• You edit quickly and intuitively to make it your own.
This isn't a new feature of software as we know it, but a completely new interface that recasts vertical and functional applications.
In finance, for example, a VibeAI tool might recommend budget adjustments, run scenario planning and manage board reporting preparation—all through an interface. In HR, AI could identify employee frustration, recommend compensation levels and draft job descriptions. In product development, AI could help turn ideas into prototypes and then provide instant feedback.
These VibeAI applications, in other words, leverage proprietary data and domain-specific models to create capabilities for businesses that we have never seen before. This is in contrast to general-purpose AI, which has recognizable limits.
To drive real outcomes, systems need context—historical performance, intent signals, benchmarks and feedback—and the ability to act on them in real time. General-purpose AI doesn't provide this. But VibeAI will.
The Vibe Is Shifting
Automation is undergoing a renaissance. It happens now and then. Every few years, chips make a remarkable leap. Platforms and even individual applications do, too.
And so do interfaces—the very means with which we interact with our devices and systems. Punch cards? The C prompt? And then the little GUI that said, 'Hello?' They all made significant contributions to how we interact with our machines. And lately, Google, Instagram and even X are doing similar things.
Now, we are on the cusp of another massive change. The next transformation will be defined by AI. But this time, it's not just about interacting with devices and systems—it's about rethinking how work gets done.
At Landbase, we've been exploring these ideas in the realm of digital demand generation—working to provide AI to make targeting and automation strategies accessible to businesses of all sizes. This hands-on perspective has shown me just how rapidly AI is changing not just what's possible, but who can participate.
And we're far from alone. Across the tech landscape, a new generation of tools is emerging.
Tools like Bolt and Lovable are transforming how software is written. Thanks to AI, you tell the software your desired outcome and it writes, edits and deploys software for you. Similarly, Perplexity has reinvented what we think of search with an advanced AI-powered interface that answers an inquiry with intelligent, relevant information that includes sourcing. It even prompts users to ask it questions and dig deeper into their interests.
Which brings me back to VibeAI. VibeAI is more than a framework. It's a blueprint for the next generation of intelligent software—designed to collaborate with humans, not just support them. VibeAI isn't just a new interface. It's a new way of working.
To prepare for this new era, you're going to have to make some changes to your organization.
You'll need to develop new use cases for AI technology. Hardware platforms may need upgrading. Workflows will need to be adjusted as AI use expands and manages more tasks for workers. Employees will need to be trained in crafting effective prompts so they can iterate with AI in the most effective way possible. And guardrails will need to be erected in intelligent ways.
AI will test organizations to develop detailed plans for managing intellectual property, security, privacy, quality assurance and more. This will require human intervention on an ongoing basis.
As I often say, 'We're creating technology that enhances human intelligence rather than replacing it.'
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