Gucci's Chief Industrial, Supply Chain Officer Massimo Vian Has Exited Brand
MILAN — Gucci's chief industrial and supply chain officer Massimo Vian has exited the company.
According to sources, he left Gucci for personal reasons and in agreement with the brand.
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The departure is seen as being in sync with Gucci's chief executive officer Stefano Cantino's reorganization.
WWD has learned that following Vian's departure, the industrial operations units that previously reported to him — leather goods, footwear, ready-to-wear, and jewelry — will report directly to Cantino.
'This development is understood to align with Gucci's ambition to sharpen its focus on the growth of its core business categories,' said one market source. 'Streamlining reporting lines is intended to enhance coordination across product categories and accelerate decision-making, enabling a more integrated approach to product strategy and strengthening the link between planning and execution.'
Additional changes are in the pipeline, sources say, adding that Cantino's role supervising the industrial operations is believed to be ad interim.
As reported, Vian was named to his role at Gucci in January 2024. This was a new position, signaling the increasing attention Italian luxury goods companies are paying to control the organization and structure of the key manufacturing pipeline.
Before Gucci, he was chief operating officer at Prada, which he joined in 2020 after a brief stint as CEO at cashmere brand Falconeri. Previously, he was CEO for product and operations at Luxottica Group. He left the Italian giant eyewear manufacturer in 2017 after 13 years. He had initially joined Luxottica as head of industrial engineering.
Separately, Vian has most recently made some online news for a fine he has received from the Bourse watchdog Consob for a private investment he made in 2020 that sources believe refer to insider trading, although he is said to be taking legal action to ascertain that he is extraneous to the facts.
Since his appointment as CEO in October last year, Cantino has been restructuring his team, navigating the uncertain global scenario, tapping Demna as successor to Sabato De Sarno and aiming to reverse declining revenues at Gucci, which fell 25 percent in the first quarter of 2025, dragged down by low traffic and anemic demand for carryover styles.
This week, as reported, he named Maria Cristina Lomanto, currently executive vice president, brand general manager, to the post of president of Europe, the Middle East and Africa, effective June 1. She will report to chief commercial officer Cayetano Fabry and succeed Matteo Mascazzini. Marcello Costa was also promoted to chief merchandising officer.
Among other key changes under Cantino's watch have included the arrival of Valérie Leberichel from Givenchy as senior vice president of global communications at Gucci; Francesco Falai, named chief people officer; Marcello Mastrogiacomo from Armani Beauty Global as VP of digital marketing and media, a new role, and Christophe Marque, who joined last month from DFS Group, a subsidiary of LVMH Möet Hennessy Louis Vuitton, as president and CEO of Gucci Americas.
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