#HEALTH: Delaying bedtime could be a sign of something serious
RECENT US research suggests that habitually putting off bedtime may be associated with negative emotions such as anxiety and depression. The study focused on people living in the United States with an average age of 24.
We all have those moments of extreme lethargy when we wake up and all we want to do is stay snuggled up in bed for hours. Gen Z has even turned it into a social media trend known as "bed rotting".
But if getting out of bed becomes a daily struggle or is associated with chronic fatigue, this difficulty can become worrying and, in some cases, even a sign of depression. But endlessly putting off going to bed could be a cause for concern too, especially among young people, according to a new study published in the journal 'Sleep'.
The study looked at a group of 390 young adults with an average age of 24. Participants were asked to keep a sleep diary for 14 days and fill out several questionnaires to better understand their emotions and determine their chronotype, a term used to describe whether someone is more of a "morning person" or a "night owl." The aim was to assess their procrastination at bedtime, ie, delaying going to sleep without this being related to external obligations or constraints (such as working late or being away from home).
Although delaying going to bed can be explained by other factors, such as poor time management or a lack of self-discipline, the survey results suggest that it may also be associated with recurrent anxiety or even depressive tendencies. The responses of volunteers with a strong tendency to procrastinate at bedtime reflect a higher level of neuroticism (a tendency to experience negative emotions), as well as lower levels of conscientiousness and extraversion.
"Our study demonstrated that individuals who habitually procrastinate their bedtime were actually less likely to report seeking out exciting, engaging, or enjoyable activities," says lead author Steven Carlson, a doctoral candidate in the Psychology Department at University of Utah in Salt Lake City, quoted in a news release.
In light of these findings, the researcher suggests exploring emotional health as a potential target for interventions aimed at addressing the widespread problem of bedtime procrastination.
"Given the ubiquity of this behaviour, and its impact on sleep health, we hope to extend this research to determine whether reducing negative emotions prior to bedtime can be an effective treatment for bedtime procrastination," the researcher says.
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#HEALTH: Delaying bedtime could be a sign of something serious
RECENT US research suggests that habitually putting off bedtime may be associated with negative emotions such as anxiety and depression. The study focused on people living in the United States with an average age of 24. We all have those moments of extreme lethargy when we wake up and all we want to do is stay snuggled up in bed for hours. Gen Z has even turned it into a social media trend known as "bed rotting". But if getting out of bed becomes a daily struggle or is associated with chronic fatigue, this difficulty can become worrying and, in some cases, even a sign of depression. But endlessly putting off going to bed could be a cause for concern too, especially among young people, according to a new study published in the journal 'Sleep'. The study looked at a group of 390 young adults with an average age of 24. Participants were asked to keep a sleep diary for 14 days and fill out several questionnaires to better understand their emotions and determine their chronotype, a term used to describe whether someone is more of a "morning person" or a "night owl." The aim was to assess their procrastination at bedtime, ie, delaying going to sleep without this being related to external obligations or constraints (such as working late or being away from home). Although delaying going to bed can be explained by other factors, such as poor time management or a lack of self-discipline, the survey results suggest that it may also be associated with recurrent anxiety or even depressive tendencies. The responses of volunteers with a strong tendency to procrastinate at bedtime reflect a higher level of neuroticism (a tendency to experience negative emotions), as well as lower levels of conscientiousness and extraversion. "Our study demonstrated that individuals who habitually procrastinate their bedtime were actually less likely to report seeking out exciting, engaging, or enjoyable activities," says lead author Steven Carlson, a doctoral candidate in the Psychology Department at University of Utah in Salt Lake City, quoted in a news release. In light of these findings, the researcher suggests exploring emotional health as a potential target for interventions aimed at addressing the widespread problem of bedtime procrastination. "Given the ubiquity of this behaviour, and its impact on sleep health, we hope to extend this research to determine whether reducing negative emotions prior to bedtime can be an effective treatment for bedtime procrastination," the researcher says.
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PUNE, India, June 4, 2025 /PRNewswire/ — Credence Research announces the latest insights from its comprehensive study on the Reusable Water Bottles Market, which is projected to grow from USD 8,314.96 million in 2023 to USD 12,625.44 million by 2032, registering a steady compound annual growth rate (CAGR) of 4.75% during the forecast period. The growth trajectory of this market reflects increasing consumer awareness and urgency around environmental sustainability. With rising concerns about plastic waste and mounting regulatory pressure against single-use plastics, more individuals are actively embracing eco-friendly alternatives. Reusable water bottles have emerged as a practical and symbolic choice for consumers adopting sustainable lifestyles. The upward trend in outdoor activities, fitness routines, and wellness-oriented living has further reinforced demand for high-quality, durable hydration solutions. Credence Research highlights that innovation continues to be a critical growth lever. Leading manufacturers are investing in product development—introducing BPA-free, insulated, and ergonomically designed bottles made from stainless steel, silicone, and glass. These advancements, combined with customizable features and aesthetic appeal, are particularly resonating with millennial and Gen Z consumers. The rapid expansion of e-commerce platforms and the influence of social media campaigns have further accelerated the adoption of premium reusable water bottles globally. As corporate sustainability initiatives and consumer demand for green products intensify, the reusable water bottles market is poised to witness robust growth and dynamic evolution throughout the forecast period. Browse the report and understand how it can benefit your business strategy- Key Growth Determinants – Reusable Water Bottles Market Environmental Awareness and Plastic Waste ReductionGrowing environmental concerns have significantly influenced consumer behavior toward reducing single-use plastics. Government bans and restrictions on disposable bottles in many countries have propelled the shift toward sustainable, reusable alternatives. Health and Wellness TrendsRising awareness about hydration, fitness, and overall wellness has increased demand for water bottles that can be used in gyms, outdoor activities, and offices. Consumers prefer reusable options that align with their active lifestyles and health-conscious routines. Product Innovation and Material AdvancementsManufacturers are offering reusable bottles with features like temperature control, leak-proof designs, and eco-friendly, BPA-free materials. Innovations such as collapsible silicone bottles and smart hydration tracking devices are also attracting tech-savvy consumers. Corporate and Institutional AdoptionCorporate sustainability programs and initiatives in educational institutions to discourage plastic use are fueling bulk purchases of reusable water bottles. Promotional and branded merchandise trends have also made such bottles a popular choice for giveaways and employee engagement. E-commerce Expansion and Influencer MarketingOnline retail platforms and influencer-led campaigns have played a crucial role in enhancing brand visibility. The convenience of shopping online, combined with consumer reviews and aesthetically appealing designs, has accelerated market penetration across age groups. Key Growth Barriers – Reusable Water Bottles Market High Initial Costs and Price SensitivityReusable water bottles, particularly those made from premium materials like stainless steel or glass, often come with a higher upfront cost compared to single-use plastic bottles. This price disparity can deter cost-conscious consumers, especially in developing markets where affordability is a significant concern. The elevated production costs associated with sustainable materials and advanced features like insulation or filtration contribute to these higher prices, potentially limiting widespread adoption. Consumer Habits and Convenience of Single-Use BottlesDespite growing environmental awareness, many consumers continue to favor the convenience of single-use plastic bottles. These disposable options are readily available in various public settings, such as vending machines, events, and retail outlets, making them a more accessible choice for on-the-go hydration. Changing established consumer behaviors and encouraging the consistent use of reusable bottles remain significant challenges for market growth. Limited Public Refill InfrastructureThe scarcity of public water refill stations in many regions hampers the practicality of using reusable water bottles. Without adequate infrastructure to support easy refilling, consumers may find it inconvenient to rely solely on reusable options, particularly during travel or in areas where tap water quality is questionable. This limitation can discourage the consistent use of reusable bottles, especially in urban and developing areas lacking sufficient facilities. Market Saturation and Quality VariabilityThe influx of numerous brands and products into the reusable water bottle market has led to saturation, making it challenging for consumers to distinguish between high-quality and substandard options. The presence of counterfeit or low-quality products can erode consumer trust and satisfaction, potentially hindering repeat purchases and brand loyalty. Ensuring product quality and safety standards across the market is essential to maintain consumer confidence and support sustained growth. Segmentation Based on Material Type Glass Stainless Steel Plastic Silicon Others Based on Distribution Channel Specialty Stores Convience Stores Supermarkets and Hypermarkets Others Based on region North America The U.S. Canada Mexico Germany France UK. Italy Spain Rest of Europe China Japan India South Korea South-east Asia Rest of Asia Pacific Brazil Argentina Rest of Latin America GCC Countries South Africa The Rest of the Middle East and Africa Preview the report with a detailed sample and understand how it can benefit your business strategy. Request a free sample today- Regional Analysis – Reusable Water Bottles Market Asia-Pacific stands as the dominant force in the reusable water bottles market, commanding approximately 40% of the global share in 2024. This leadership is propelled by heightened environmental awareness, governmental initiatives promoting sustainable practices, and the affordability of reusable bottles in densely populated nations like China and India. The region's robust e-commerce infrastructure further facilitates market expansion, with countries such as China projected to experience a CAGR of 7% from 2025 to 2032. North America maintains a significant market presence, accounting for about 27.6% of global revenue in 2024. The U.S. market, in particular, benefits from stringent environmental regulations, widespread health consciousness, and a strong inclination toward sustainable products. Europe is anticipated to witness the highest CAGR among all regions, driven by the European Union's rigorous policies against single-use plastics and a cultural shift toward eco-friendly lifestyles. Latin America and the Middle East & Africa (MEA) regions are emerging markets with considerable growth potential. In Latin America, increasing environmental awareness and the adoption of sustainable practices are driving demand. The MEA market, valued at USD 547.9 million in 2024, is expected to grow at a CAGR of 2.4% from 2025 to 2030, with Saudi Arabia leading regional growth due to rising health consciousness and urbanization trends. Credence Research's Competitive Landscape Analysis Credence Research's analysis of the global reusable water bottles market highlights a competitive landscape characterized by innovation, sustainability, and strategic market positioning. Leading companies such as Tupperware Corporation, SIGG Switzerland AG, CamelBak Products, LLC, and Klean Kanteen are at the forefront, leveraging their strong brand recognition and commitment to eco-friendly practices to maintain significant market shares. These industry leaders focus on developing durable, BPA-free products with advanced features like insulation and ergonomic designs to meet the evolving preferences of environmentally conscious consumers. Their extensive distribution networks and emphasis on product quality have solidified their positions in the global market. In regional markets, companies adapt their strategies to local consumer behaviors and regulatory environments. In North America, brands like S'well, Thermos LLC, and Hydro Flask have gained prominence by offering stylish, functional bottles that align with the region's health and sustainability trends. In India, domestic players such as Cello and Milton dominate by providing affordable, high-quality options tailored to the local market's needs. The competitive landscape is further intensified by emerging startups and SMEs introducing innovative designs and materials, challenging established brands and driving continuous product development across the industry. Tailor the report to align with your specific business needs and gain targeted insights. Request Full Report Here– Key Player Analysis Tupperware Corporation SIGG Switzerland AG, GmbH CamelBak Products, LLC Klean Kanteen Contigo Aquasana Inc. Hydaway Nalgene S'well Recent Industry Developments January 2024 – Petainer, in collaboration with Oonly, launched Hungary's first reusable PET bottle for mineral water. This initiative supports the country's new deposit return program and aims to enhance circular practices in the beverage sector. January 2024 – Bottle Up introduced a fully reusable, pre-filled, plant-based water bottle in the UK, positioning it as a sustainable and recyclable alternative to single-use plastic bottles. August 2023 – PathWater partnered with toy manufacturer Mattel to release a limited edition Barbie-themed refillable bottle. These vibrant pink bottles are available through PathWater's website and retail outlets across the U.S. and Canada. April 2024 – Nalgene, a New York-based company, announced its transition to manufacturing reusable bottles using Tritan Renew by Eastman, a material made with 50% certified recycled content through mass balance methodology. February 2024 – SIGG Switzerland AG provided custom reusable bottles to participants of the ABN AMRO Open tennis tournament held at Rotterdam Ahoy in the Netherlands, reinforcing its presence in global sustainability efforts. Reasons to Purchase this Report: Gain a comprehensive understanding of the market through qualitative and quantitative analyses, considering both economic and non-economic factors, with segmentation and sub-segmentation details provided in terms of market value (USD Billion). Identify regions and segments expected to experience the fastest growth or dominate the market, with a detailed analysis of geographic consumption patterns and the factors driving or hindering market performance in each region. Stay informed about the competitive environment, with rankings of major players, recent product and service launches, partnerships, business expansions, and acquisitions from the past five years. Access detailed profiles of major market players, including company overviews, insights, product benchmarking, and SWOT analysis, to understand competitive advantages and market positioning. Explore the present and forecasted market landscape, with insights into growth opportunities, market drivers, challenges, and constraints for both developed and emerging regions. Benefit from Porter's Five Forces analysis and Value Chain insights to evaluate various market perspectives and competitive dynamics. Understand the evolving market scenario, including potential growth opportunities and trends expected in the coming years. Browse the report and understand how it can benefit your business strategy – Discover additional reports tailored to your industry needs UK Reusable Water Bottles Market – Collapsible Water Bottles Market – Water Bottles with Filters Market – Middle East and Africa Reusable Water Bottles Market – Europe Reusable Water Bottles Market – Asia Pacific Reusable Water Bottles Market – Australia Reusable Water Bottles Market – India Reusable Water Bottles Market – North America Reusable Water Bottles Market – U.S. Reusable Water Bottles Market – Smart Water Bottles Market – Sports Water Bottles Market – 5-Gallon Water Bottles Market – Follow Us: About Us: Credence Research is a viable intelligence and market research platform that provides quantitative B2B research to more than 2000 clients worldwide and is built on the Give principle. The company is a market research and consulting firm serving governments, non-legislative associations, non-profit organizations, and various organizations worldwide. We help our clients improve their execution in a lasting way and understand their most imperative objectives. Contact Us Mitul DeanTower C-1105 , S 25, Akash Tower,Vishal Nahar, Pimple Nilakh, Haveli,Pune – 411027, Indiasales@ Logo: View original content:
