Sydney Sweeney Is All Smiles At LANEIGE's Bouncy & Firm Takeover

brought her signature charm and radiant glow to The Grove in Los Angeles on April 2 to celebrate the launch of LANEIGE's latest skincare innovation: the Bouncy & Firm Serum.
The event took place at the beloved La La Land Cafe, which transformed for the day into the LANEIGE Bouncy & Firm Cafe in partnership with Sephora. The cafe was decked out in dreamy pink décor, creating a whimsical, photo-ready space filled with skincare delights and playful activations.
Sydney Sweeney, who has been a face of LANEIGE's Bouncy & Firm franchise since its debut in February 2023, looked effortlessly stylish in a Chloe ivory ruffle top, a pink jacket, wide-leg jeans, and pink mesh pumps.
She spent time greeting guests, posing for photos, and even dropped by the adjacent LANEIGE store to restock on her favorite products.
In addition to exploring the cafe's beauty-inspired decor, Sydney sampled the event's exclusive treats, including the adorable Bouncy Bubble Cakes. At one point, she recreated a pose from her campaign imagery, delighting fans with her playful energy and genuine enthusiasm for the brand.
The Bouncy & Firm Serum, which is now available at Sephora for $45, is the latest addition to the brand's collagen-boosting lineup. It features LANEIGE's proprietary Peony and Collagen Complex as well as RE.D Flavonoid, both of which support natural collagen production. The formula also contains radiance-boosting capsules that work to visibly firm, plump, hydrate, and smooth the skin for an instant glow.
With Sweeney's star power and the brand's growing cult following, LANEIGE's latest launch is already making waves. From the flawless skincare to the fun, immersive experience at The Grove, the Bouncy & Firm Cafe was the perfect setting to toast a product that's all about feeling as good as you look.
The "Euphoria" star previously stunned fans as she debuted her LANEIGE partnership in a striking all-pink ensemble.
Sweeney wore a sleeveless pink vest top paired with matching tailored trousers, finishing the monochromatic look with pointed-toe heels in the same bold hue. Her sleek, loose hair added a polished touch, perfectly complementing the fresh, youthful aesthetic of the campaign.
Capturing the essence of LANEIGE's signature message, bouncy, glowing skin, Sweeney radiated confidence and natural beauty. One of the campaign's standout portraits featured a close-up of the actress, holding the LANEIGE Bouncy & Firm Serum while gently resting her hand on her face. Her radiant complexion and soft expression embodied the skincare brand's commitment to hydration and luminosity.
Her L.A. outing comes fresh off rumors of a breakup with longtime fiancé , and the reconciliation with her "Anyone But You" co-star .
Sweeney was spotted over the weekend sharing a meal with a group of friends at Joe Leo Fine Tex Mex. The photos, originally posted by Deuxmoi, show Sweeney and Powell relaxed and smiling, fueling speculation that their undeniable on-screen chemistry may have translated off-screen.
The 26-year-old had reportedly traveled to Texas to attend Powell's sister Leslie's wedding. While Powell wasn't present at the pre-wedding brunch she attended with the family, fans quickly began connecting the dots, with many convinced that a romance was brewing.
However, a source told TMZ that Sweeney was not Powell's date for the nuptials and had RSVP'd months earlier alongside her best friend, long before her reported split from Davino.
Powell himself addressed the rumors on Wednesday's episode of "Today with Jenna & Friends," confirming that Sweeney did attend the wedding but emphasizing that it wasn't anything out of the ordinary.
"Timing is everything in this world, isn't it? She and Leslie are obviously great friends and it was a hell of a wedding,' he said. "The Powells know how to do it right, so all the people that love her were there."
He also revealed he served as a groomsman and gave a speech, joking that he was chosen because he was "probably the lowest liability in the family."
Despite the continued denial of any romantic involvement, Sweeney and Powell's off-screen dynamic has always drawn attention.
While promoting "Anyone But You" in 2023, the pair's flirty banter and palpable chemistry led to months of rumors. Sweeney even used her "Saturday Night Live" monologue in March 2024 to address the gossip that she cheated on Davino: 'That's obviously not true. Me and my fiancé produced the movie together and he was there the entire shoot.'
Still, with the recent sightings and an uncertain relationship status, the internet isn't ready to let go of the possibility that there's more between Sweeney and Powell than just co-star camaraderie.

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