Latest news with #SydneySweeney
Forbes
4 hours ago
- Automotive
- Forbes
Ford Builds Brand Passion Through Alice + Olivia Collaboration
Ford's Bronco=based collaboration with Alice + Olivia focuses on the beach lifestyle Ford The current era of Ford's lineup can be described as passionate. It's models enable a lifestyle that embodies a sense of adventure, capability or speed, or all of the above. But this can be said about a lot of brands. Which is the thinking behind the newest project from the Blue Oval: a style collaborative with luxury fashion label Alice + Olivia. A capsule collection of shirts, jeans and jackets from Alice + Olivia feature Bronco images and ... More slogans Ford For Bronco, Ford wanted to find a way to translate the idea of capability into empowerment and to appeal to women, allowing drivers to extend the experience into the lifestyle of a Ford Bronco owner. A fashion brand would covey the idea nicely. It might seem a natural to partner with a brand that produces clothing and accessories for off-roading and overlanding, or one that delivers a performance that is as tough as Ford's lineup. However, while that idea would easily appeal to current drivers passionate about the Ford brand, would it extend to those who are not yet there? Ford's brand partnership team needed to find a fresh and inspiring idea. Sydney Sweeney is seen driving her Cherry red 1969 Ford Bronco GC Images A few years ago Ford discovered, almost by accident, that the actress Sydney Sweeney, a Gen Z star of White Lotus and Euphoria, among others, was a Ford fan, not only as a driver but also as a mechanic who restored her own vintage Bronco. The company then partnered with her to design and give away a Mustang in a sponsorship that brought a whole new light to the brand, giving it exposure to younger, female consumers. For Ford, the empowerment and authenticity that Sweeney brought to project was key and why it elicited so much passion among consumers following the story and vying to win the Mustang. Customized Bronco Sasquatch models Ford Partnerships Are Seen As A Gateway To Brand Growth Ford realized that reaching outside the natural alignment with brand partnerships could be the key to appealing to new audiences and customers. For each model that the company seeks partnerships with, they look for a story that 'resonates with an audience that we don't talk to,' said Tyler Hill, senior manager of global licensing at Ford. Ford's partnerships span the lifestyle space, from the Mustang and Raptor in video games such as Fortnite and Rocket League to, Pac Sun, True Religion and Huckberry, but those are just the start. These partnerships have been so successful that Ford plans to focus on building more in the coming years. The Mustang icon is plays out on classic Alice + Olivia pieces Ford How Ford Decides Which Brands To Partner With Ensuring that a partnership is the right fit is one of the most important elements, Hill said. Having a deep knowledge of a brand's values, its goals and its business plans is key. To facilitate this, Ford is represented by talent and brand agency CAA, which helps to find potential partnerships, looking for those overlapping values and business priorities, and makes the connection with companies that are a good fit. But the collaboration has to go deeper than that, Hill said. 'Shared investment is part of the key to figuring out what we want to develop together.' The collaboration starts with both brands developing the concept together; from there, they develop design boards, identify the pieces to be developed and work to align the collection and directional design, as well as the use of logos. With pre-production samples in hand they will look to the original design board to ensure continuity and if things aren't exactly right they will tweak the product. For Ford, getting the logos, modern imagery, heritage details and even vintage ads, slogans and other intellectual property right is a must. Ford maintains an archive of all materials that their partners can use to workshop a collection and ensure that it's done properly. Classic retro bellbottom jeans are a natural fit for the Bronco collaboration Ford Authenticity Is At The Root Of All Collaborations Another important part of the Alice + Olivia collaboration, or any collaboration, is authenticity. In this case, Ford envisioned using a fashion collaboration to showcase the beach lifestyle that Bronco embodies, a bit of a counter to Bronco's off-road reputation. Working with a softer, brighter color palette, Ford customized two Broncos for the sun-and-sand lifestyle, a perfect pairing with a female-focused fashion brand. Alice + Olivia was a natural not only for its appeal as an confident and empowering brand, but the fact that founder and creative director Stacey Bendet is a Bronco fan. That she takes a very nurturing posture toward anything that might impact the brand image of Alice + Olivia helped too; Bendet and her team took a deep look at how the Bronco partnership would work before agreeing to it. A The Alice + Olivia collaboration focuses on the beach lifestyle Ford Capsule Collection From Alice + Olivia The result of the collaboration is a 10-piece capsule collection of jeans, jackets and shirts priced from $195- $795 that dropped on June 20th. The collection, which features the Born Wild slogan as well as modern and vintage images and logos, is a limited edition offering and is expected to sell out quickly. Consumers who miss it this time should keep an eye out for more, though; Ford plans on collaborations as a part of its strategy for the future and possibly, more with Alice + Olivia. The interior of the Alice + Olivia collaborative Bronco Sasquatch Ford The Bronco 'Capsule Collection' Will Be Auctioned Off Also, in a limited edition of two, are the Ford Bronco Sasquatch models with custom exterior wraps and and updated cabins featuring elevated materials and finishes. The two custom models will be auctioned off in July at God's Love We Deliver Midsummer Night Drinks to benefit the charity. The other custom Bronco will also be auctioned off but Ford hasn't yet said when or where that will happen
Daily Mail
a day ago
- Entertainment
- Daily Mail
Sydney Sweeney strips off for hot new fashion shoot
posed for a risqué shoot for HEYDUDE shoes' country-themed campaign. The actress, 27, embraced her inner cowgirl in a series of snaps which were shared to hers and the brand's Instagram page. In one image, she flaunted her toned frame while wearing a tan-colored bodysuit as well as a dark brown cowgirl hat. Sydney slipped into a pair of $64.99 Stretch Sox shoes while spending time on the sandy shore of a scenic beach. The actress crouched down on a colorful towel while a radio was propped up directly behind her. She later posed in one of the chairs for a picture that had the words 'Wish You Were Here' printed in white lettering followed by 'In HEYDUDE Country.' Sydney was later pictured on top of a horse while wearing a white tank top and denim shorts. A short reel for the campaign showed the star about to drive a green tractor truck while a red bandana was tied around her neck. Her tank top also had the words 'Wish You Were Here' in red lettering as she began to drive on the sand. An additional clip showed the actress strolling towards the camera in a tan bodysuit as she said: 'You can take the dude out of the country, but you can't take the country out of the dude.' The camera then quickly zoomed out to show that the star was actually walking along the sandy shore of an ocean. Sweeney also filmed a selfie video near the water, she said: 'I'm such a country dude, I like to rev an engine wherever I go.' The video cut to the actress wearing a white shirt and a cream-colored hat as she added: 'I'm such a country dude, I taught my guy friends how to change a tire.' And while back by the water she continued: 'I'm such a country dude, I wear overalls more than dresses.' Horse girl: In other pics Sydney posed on top of a white horse in blue denim shorts Fury friend: Sydney's German Shepherd puppy Sully Bear was also on set for the shoot Sydney's German Shepherd puppy, Sully Bear, also joined the actress on the set of the lighthearted shoot. The adorable dog could be seen sitting on top of the star's lap as they lounged on the tractor in the shade. In the caption of her post, she wrote: 'Sully living his best life in @heydude country.' The actress adopted the dog a few months earlier in April after calling off her engagement with Jonathan Davino. Her appearance in the latest HEYDUDE campaign comes shortly after she opened up about filming nude scenes for her recent W Magazine cover. The actress has stripped down in shows such as Euphoria - where she plays the role of Cassie. However, Sydney revealed that she does not get nervous for those specific scenes and added that she feels the female body is a 'very powerful thing.' She said: 'I don't get nervous...I think that the female body is a very powerful thing. 'And I'm telling my character's story, so I owe it to them to tell it well and to do what needs to be done.' Sydney previously talked about filming nude scenes and being perceived as a 'sex symbol' during an interview with The Hollywood Reporter in 2022. She said: 'People forget that I'm playing a character, they think, "Oh, she gets naked onscreen, she's a sex symbol". 'And I can't get past that. I have no problems with those scenes, and I won't stop doing them, but I wish there was an easier way to have an open conversation about what we're assuming about actors in the industry.'
Daily Mail
2 days ago
- Entertainment
- Daily Mail
Sydney Sweeney strips off for risqué new shoot after opening up about nude scenes
Sydney Sweeney posed up a storm in a risqué shoot for HEYDUDE shoes' country-themed campaign. The Euphoria actress, 27 - who recently got candid about filming nude scenes - embraced her inner cowgirl in a series of snaps which were shared to both hers and the brand's Instagram page. In one image, the beauty flaunted her toned frame wearing a tan-colored bodysuit as well as a dark brown cowgirl hat on top of her blonde locks. She slipped into a pair of $64.99 Stretch Sox shoes while spending time on the sandy shore of a scenic beach. Sweeney crouched down on a colorful towel while a radio was propped up directly behind her. The beauty later posed in one of the chairs for a picture that had the words 'Wish You Were Here' printed in white lettering followed by 'In HEYDUDE Country.' In one image, the beauty flaunted her toned frame wearing a tan-colored bodysuit as well as a dark brown cowgirl hat on top of her blonde locks Sydney was later pictured on top of a horse as she sported a white tank top as well as denim shorts. A short reel for the campaign showed the star about to drive a green tractor truck while a red bandana was tied around her neck. Her tank top also had the words 'Wish You Were Here' in red lettering as she began to drive on the sand. An additional clip showed the actress strolling towards the camera in the tan bodysuit as she said, 'You can take the dude out of the country, but you can't take the country out of the dude.' The camera then quickly zoomed out to show that the star was actually walking along the sandy shore of an ocean. Sweeney also filmed a selfie video near the water as she expressed, 'I'm such a country dude, I like to rev an engine wherever I go.' The video cut to the actress wearing a white shirt and cream-colored hat as she added, 'I'm such a country dude, I taught my guy friends how to change a tire.' And while back by the water, the beauty continued, 'I'm such a country dude, I wear overalls more than dresses.' Sydney's German Shepherd puppy named Sully Bear also joined the actress on the lighthearted shoot. The adorable dog could be seen sitting on top of the star's lap as they lounged on the tractor in the shade. In the caption of her post, she penned to her followers: 'sully living his best life in @heydude country.' The Anyone But You actress adopted the dog a few months earlier in April after calling off her engagement from Jonathan Davino. Her appearance in the latest HEYDUDE campaign comes shortly after the beauty opened up about filming nude scenes for her recent W Magazine cover. The actress has stripped down in shows such as Euphoria - where she plays the role of Cassie. However, Sweeney revealed that she does not get nervous for those specific scenes and added that she feels the female body is a 'very powerful thing.' 'I don't get nervous...I think that the female body is a very powerful thing,' she explained. 'And I'm telling my character's story, so I owe it to them to tell it well and to do what needs to be done.' Sydney previously talked about filming nude scenes and being perceived as a 'sex symbol' during an interview with The Hollywood Reporter in 2022. 'People forget that I'm playing a character, they think, "Oh, she gets naked onscreen, she's a sex symbol,"' the actress said. 'And I can't get past that. I have no problems with those scenes, and I won't stop doing them, but I wish there was an easier way to have an open conversation about what we're assuming about actors in the industry.' Sweeney has been keeping busy and recently took on a role in the Apple TV+ thriller Echo Valley - alongside cast members such as Julianne Moore, Domhnall Gleeson, Fiona Shaw, Kyle MacLachlan and Edmund Donovan. The movie officially dropped on the streaming site last week on June 13 following Sydney taking part in a press tour. She turned heads wearing a halter-styled light blue gown at the London premiere of Echo Valley earlier this month - and was accompanied by her rarely-seen brother Trent. The pair walked the red carpet together and also paused for memorable snaps ahead of the screening. The siblings also were spotted making an appearance at an after party the same evening in the bustling city. Sweeney has also taken on a role in The Housemaid - which was directed by Paul Feig - and is an adaptation of the 2022 novel of the same name written by Freida McFadden. The premise, 'Follows a struggling woman who is happy to start over as a housemaid for an affluent, elite couple,' per IMDB.
Scottish Sun
2 days ago
- Entertainment
- Scottish Sun
Sydney Sweeney dazzles in swimsuit and cowgirl hat for sizzling beach shoot for shoe brand
Scroll to find out more about the new 'love interest' in Sydney's life SYD BARES HER SOLE Sydney Sweeney dazzles in swimsuit and cowgirl hat for sizzling beach shoot for shoe brand Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) ACTRESS Sydney Sweeney is a real sand-out as she poses on the beach for a photoshoot. The Anyone But You star, 27, wore a swimsuit and cowgirl hat to promote the country collection of shoe brand Hey Dude. Sign up for the Entertainment newsletter Sign up 3 Sydney Sweeney, 27, wore a swimsuit and cowgirl hat to promote the country collection of shoe brand Hey Dude Credit: TNI Press 3 Sydney has recently adopted a German Shepherd puppy, called Sully Bear Credit: instagram 3 The star also opened up about how she feels about nude scenes Credit: TNI Press Sydney told W Magazine she was confident when shooting nude scenes, saying: 'I don't get nervous. I think that the female body is a very powerful thing. 'And I'm telling my character's story, so I owe it to them to tell it well and to do what needs to be done.' It came after she adopted a German shepherd puppy, called Sully Bear, in April. READ MORE ON SYDNEY SWEENEY OH SYD DOWN Sydney Sweeney shows off stunning figure as she poses in bra and stockings Sydney was cradling the adorable puppy as she reunited with ex-fiancé Jonathan Davino - just weeks after calling off their engagement. The Euphoria star was spotted carrying her new puppy, while out and about in Florida. Sydney was seen carrying her new four-legged companion while strolling alongside film producer Jonathan, 41. She dressed down in baggy denim shorts, an oversized white hoodie, a Key West baseball cap and trainers. Sydney was still without her diamond ring despite her former fiance joining her on the trip out near her home in Florida. Jonathan opted for a casual look too with a light grey hooded jumper, black tracksuit bottoms and a black cap.
The Sun
2 days ago
- Entertainment
- The Sun
Sydney Sweeney dazzles in swimsuit and cowgirl hat for sizzling beach shoot for shoe brand
ACTRESS Sydney Sweeney is a real sand-out as she poses on the beach for a photoshoot. The Anyone But You star, 27, wore a swimsuit and cowgirl hat to promote the country collection of shoe brand Hey Dude. 3 3 3 Sydney told W Magazine she was confident when shooting nude scenes, saying: 'I don't get nervous. I think that the female body is a very powerful thing. 'And I'm telling my character's story, so I owe it to them to tell it well and to do what needs to be done.' It came after she adopted a German shepherd puppy, called Sully Bear, in April. Sydney was cradling the adorable puppy as she reunited with ex-fiancé Jonathan Davino - just weeks after calling off their engagement. The Euphoria star was spotted carrying her new puppy, while out and about in Florida. Sydney was seen carrying her new four-legged companion while strolling alongside film producer Jonathan, 41. She dressed down in baggy denim shorts, an oversized white hoodie, a Key West baseball cap and trainers. Sydney was still without her diamond ring despite her former fiance joining her on the trip out near her home in Florida. Jonathan opted for a casual look too with a light grey hooded jumper, black tracksuit bottoms and a black cap.
