Major wellness hotels post strong top-line recovery, says report
Major wellness hotels recorded a strong top-line recovery, generating more than twice the total revenue per available room (TRevPAR) compared to No Wellness hotels, according to the latest report by hospitality advisor RLA Global.
Minor wellness hotels led growth in RevPAR and TRevPAR, and were the top performers within the Luxury and Upper Upscale classes, it stated.
Occupancy remained largely stable across all segments, although ancillary revenue – a significant contributor to TRevPAR – was marginally lower than in 2023, said RLA Global in its 6th annual Wellness Real Estate Report.
Based on performance data from over 11,000 hotels worldwide supplied by HotStats, the RLA Global report provides an in-depth analysis of 2024 hotel performance year-on-year by wellness property type (Major, Minor, and No Wellness) across asset classes (Luxury, Upper Upscale, and Upscale).
According to the report, major wellness outperformed minor wellness in leisure performance and was the only group that could also raise per-room F&B revenue, albeit just slightly.
Minor Wellness continued to excel in profit conversion, while Major Wellness properties saw sharp improvements in GOPPAR (gross operating profit per available room) in the Upscale category, it stated.
"Major Wellness hotels came roaring back in 2024, displaying a standout top-line performance in TRevPAR and RevPAR and impressive year-on-year growth rates in the Upscale category," said Roger Allen, Group CEO, RLA Global.
"The all-important bottom line performance showed Major Wellness outperforming Minor Wellness in GOPPAR in absolute terms in 2024, but minor wellness had higher year-on-year GOPPAR growth compared to 2023," he stated.
TRLA Global said this year's report also explores key trends redefining luxury and wellness in 2025 - including a return to foundational health habits, a rising emphasis on restorative sleep, and the growing preference for meaningful experiences over material opulence.
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