1 Consumer Stock with Exciting Potential and 2 to Turn Down
Consumer staples are considered safe havens in turbulent markets due to their inelastic demand profiles. Unfortunately, the sector hasn't provided much protection lately as it pulled back by 9.7% over the past six months. This drop was worse than the S&P 500's 2% loss.
The elite companies can churn out earnings growth under any circumstance, however, and our mission at StockStory is to help you find them. With that said, here is one resilient consumer stock we've added to our cart and two we're passing on.
Market Cap: $22.07 billion
The classic red Heinz ketchup bottle's competitor, McCormick (NYSE:MKC) sells food-flavoring products like condiments, spices, and seasoning mixes.
Why Is MKC Not Exciting?
Organic sales performance over the past two years indicates the company may need to make strategic adjustments or rely on M&A to catalyze faster growth
Anticipated sales growth of 2.2% for the next year implies demand will be shaky
Capital intensity has ramped up over the last year as its free cash flow margin decreased by 5.4 percentage points
McCormick's stock price of $82.31 implies a valuation ratio of 26.3x forward price-to-earnings. If you're considering MKC for your portfolio, see our FREE research report to learn more.
Market Cap: $143.7 million
Known for its Optavia program that combines portion-controlled meal replacements with coaching, Medifast (NYSE:MED) has a broad product portfolio of bars, snacks, drinks, and desserts for those looking to lose weight or consume healthier foods.
Why Do We Pass on MED?
Products have few die-hard fans as sales have declined by 26.6% annually over the last three years
Sales were less profitable over the last three years as its earnings per share fell by 76.5% annually, worse than its revenue declines
Capital intensity has ramped up over the last year as its free cash flow margin decreased by 10.3 percentage points
At $13.48 per share, Medifast trades at 45.7x forward price-to-earnings. Read our free research report to see why you should think twice about including MED in your portfolio, it's free.
Market Cap: $101.5 billion
Best known for its Marlboro brand of cigarettes, Altria (NYSE:MO) offers tobacco and nicotine products.
Why Are We Fans of MO?
Differentiated product offerings are difficult to replicate at scale and lead to a best-in-class gross margin of 69.9%
Disciplined cost controls and effective management resulted in a strong two-year operating margin of 55.7%
Impressive free cash flow profitability enables the company to fund new investments or reward investors with share buybacks/dividends
Altria is trading at $60.10 per share, or 11.2x forward price-to-earnings. Is now the time to initiate a position? Find out in our full research report, it's free.
The Trump trade may have passed, but rates are still dropping and inflation is still cooling. Opportunities are ripe for those ready to act - and we're here to help you pick them.
Get started by checking out our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 175% over the last five years.
Stocks that made our list in 2019 include now familiar names such as Nvidia (+2,183% between December 2019 and December 2024) as well as under-the-radar businesses like United Rentals (+322% five-year return). Find your next big winner with StockStory today for free.

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an hour ago
- The Hill
Does Trump see an off-ramp for Iran's leaders and a historic tipping point?
President Trump has come to possibly one of the most historic tipping points of our time — a tipping point he may have accelerated. A tipping point which, if things continue in this direction, might recalibrate the Middle East for the better for decades to come. The question then becomes: How best to increase the positive momentum? One of the main reasons I believe Trump has been a successful and transformative president is because he brought decades of real-world business experience into the Oval Office for the first time in decades. Love them or not, Joe Biden was a 50-plus-years career politician; Barack Obama was a little-experienced local Chicago politician; George W. Bush was a 'nepo' politician who rode the coattails of his father; Bill Clinton was an academic and career politician; George H.W. Bush was a courageous war hero who then fell into a career of politics and diplomacy; Ronald Reagan was an actor and two-term governor of California; and so on and so on. All these presidents were still creatures of politics and beholden to their particular party. Aside from being the first president in our lifetimes to bring decades of real-world business experience into the White House, Trump gleefully and very publicly cut the special interests' umbilical cords which connected so many presidents to the entrenched elites in D.C. Hence the creation of the 'Never Trump' movement and now a decade of 'Trump Derangement Syndrome.' Trump does believe in 'America First.' To make that expression a reality, he is willing to break with the entrenched elites, outrage the legacy media, ignore academics who never worked in the real world, defy the 'globalist' leaders of other nations and, sometimes, challenge the thinking and perceptions of the MAGA movement. We are witnessing all those Trump tactics with regard to the latest Israel-Iran conflict. In the business world, you are often faced with 'buy,' 'sell' or 'sit this one out' opportunities. While building his global business empire, Trump has engaged in such negotiations thousands of times. More often than not, he acted upon instincts honed by decades of success. Many MAGA supporters — and quite possibly Trump himself — initially viewed the current Israel-Iran war as a 'sit this one out' situation. But Israel's attack on Iran's nuclear weapons facilities may have created an unplanned tipping point for Trump towards much greater peace and stability in the region, while strengthening the national security of the U.S. Going back to before to his first presidential campaign in 2015, Trump had long condemned the Iraq war, the tragic loss of life and the neocons and hawks who incessantly called for that invasion. We saw that same conviction from Trump when it came to the war in Ukraine. He wanted peace and was desperate to stop the useless slaughter of hundreds of thousands of human beings. During his decades of being a master business negotiator, Trump also knew that it was wise — and was often the key tactic — to offer the CEO and upper management of the company he was dealing with a face-saving off ramp. Trump may now sense that the leadership of Iran is desperate for such an off ramp. There is no doubt that Trump believes Iran to be a rogue state directly responsible for the killing and maiming of thousands of American soldiers; of controlling the most ruthless and dangerous terrorist organizations in the world; of openly calling for the annihilation of America; and which is directly destabilizing the Middle East, while causing the deaths and suffering of literally millions of people in the region. But that is the truth of the present and the past. What if one were presented with the rarest of opportunities — to affect the truth of the future? What if, via the actions of others, certain policies and happenstance, you were gifted a window to rid the world of a truly evil entity capable of killing millions? But it was a window quickly and maybe permanently slamming shut. No president in our lifetimes has pushed to keep Americans out of harm's way or for global peace more than Trump. He owes no one an apology nor an explanation. Trump does want peace — but knows peace and freedom come at a cost. In his first term, he saw the window to eliminate ISIS and jumped through it to crush the vilest terrorist organization the world has ever known. With regard to Iran, Trump ordered the elimination of Gen. Qassem Soleimani, a man directly responsible for the killing and maiming of countless American troops. Businessman Trump has operated with the 'carrot and stick' method his entire adult life. Usually while flying by the seat of his pants. Trump created the 'America First' movement. 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an hour ago
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NEW YORK, June 21, 2025 (GLOBE NEWSWIRE) — WHY: Rosen Law Firm, a global investor rights law firm, announces the filing of a class action lawsuit on behalf of purchasers of securities of Reddit, Inc. (NYSE: RDDT) between October 29, 2024 and May 20, 2025, both dates inclusive (the 'Class Period'). A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than August 18, 2025. SO WHAT: If you purchased Reddit securities during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement. WHAT TO DO NEXT: To join the Reddit class action, go to or call Phillip Kim, Esq. at 866-767-3653 or email [email protected] for more information. A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than August 18, 2025. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation. WHY ROSEN LAW: We encourage investors to select qualified counsel with a track record of success in leadership roles. Often, firms issuing notices do not have comparable experience, resources, or any meaningful peer recognition. Be wise in selecting counsel. The Rosen Law Firm represents investors throughout the globe, concentrating its practice in securities class actions and shareholder derivative litigation. Rosen Law Firm achieved the largest ever securities class action settlement against a Chinese Company at the time. Rosen Law Firm was Ranked No. 1 by ISS Securities Class Action Services for number of securities class action settlements in 2017. The firm has been ranked in the top 4 each year since 2013 and has recovered hundreds of millions of dollars for investors. In 2019 alone the firm secured over $438 million for investors. In 2020, founding partner Laurence Rosen was named by law360 as a Titan of Plaintiffs' Bar. Many of the firm's attorneys have been recognized by Lawdragon and Super Lawyers. DETAILS OF THE CASE: According to the lawsuit, throughout the Class Period, defendants made false and misleading statements and/or failed to disclose that: (1) changes in Google Search's algorithm and features like AI Overview were causing users to stop their query on Google search; (2) these algorithm changes were materially different than prior instances of reduced traffic to the Reddit website; (3) defendants were aware that the increase in the query term 'Reddit' on search engines was because users were getting the sought after answer from Google Search without having to go to Reddit, and not because they intended to visit Reddit; (4) this zero-click search reality was dramatically reducing traffic to Reddit in a manner Reddit was unable to overcome in the short term; and (5) defendants, therefore, lacked a reasonable basis for its outlook on user rates and advertising revenues. When the true details entered the market, the lawsuit claims that investors suffered damages. To join the Reddit class action, go to or call Phillip Kim, Esq. at 866-767-3653 or email [email protected] for more information. No Class Has Been Certified. Until a class is certified, you are not represented by counsel unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing at this point. An investor's ability to share in any potential future recovery is not dependent upon serving as lead plaintiff. Follow us for updates on LinkedIn: on Twitter: or on Facebook: Attorney Advertising. Prior results do not guarantee a similar outcome. ——————————- Contact Information: Laurence Rosen, Esq. Phillip Kim, Esq. The Rosen Law Firm, P.A. 275 Madison Avenue, 40th Floor New York, NY 10016 Tel: (212) 686-1060 Toll Free: (866) 767-3653 Fax: (212) 202-3827 [email protected]
Yahoo
an hour ago
- Yahoo
Does The Market Have A Low Tolerance For GreenTree Hospitality Group Ltd.'s (NYSE:GHG) Mixed Fundamentals?
It is hard to get excited after looking at GreenTree Hospitality Group's (NYSE:GHG) recent performance, when its stock has declined 18% over the past three months. We, however decided to study the company's financials to determine if they have got anything to do with the price decline. Stock prices are usually driven by a company's financial performance over the long term, and therefore we decided to pay more attention to the company's financial performance. Specifically, we decided to study GreenTree Hospitality Group's ROE in this article. Return on equity or ROE is an important factor to be considered by a shareholder because it tells them how effectively their capital is being reinvested. In other words, it is a profitability ratio which measures the rate of return on the capital provided by the company's shareholders. This technology could replace computers: discover the 20 stocks are working to make quantum computing a reality. Return on equity can be calculated by using the formula: Return on Equity = Net Profit (from continuing operations) ÷ Shareholders' Equity So, based on the above formula, the ROE for GreenTree Hospitality Group is: 7.2% = CN¥107m ÷ CN¥1.5b (Based on the trailing twelve months to December 2024). The 'return' is the amount earned after tax over the last twelve months. So, this means that for every $1 of its shareholder's investments, the company generates a profit of $0.07. See our latest analysis for GreenTree Hospitality Group We have already established that ROE serves as an efficient profit-generating gauge for a company's future earnings. We now need to evaluate how much profit the company reinvests or "retains" for future growth which then gives us an idea about the growth potential of the company. Generally speaking, other things being equal, firms with a high return on equity and profit retention, have a higher growth rate than firms that don't share these attributes. On the face of it, GreenTree Hospitality Group's ROE is not much to talk about. Next, when compared to the average industry ROE of 19%, the company's ROE leaves us feeling even less enthusiastic. For this reason, GreenTree Hospitality Group's five year net income decline of 16% is not surprising given its lower ROE. We reckon that there could also be other factors at play here. Such as - low earnings retention or poor allocation of capital. That being said, we compared GreenTree Hospitality Group's performance with the industry and were concerned when we found that while the company has shrunk its earnings, the industry has grown its earnings at a rate of 33% in the same 5-year period. Earnings growth is a huge factor in stock valuation. What investors need to determine next is if the expected earnings growth, or the lack of it, is already built into the share price. This then helps them determine if the stock is placed for a bright or bleak future. Is GreenTree Hospitality Group fairly valued compared to other companies? These 3 valuation measures might help you decide. In spite of a normal three-year median payout ratio of 27% (that is, a retention ratio of 73%), the fact that GreenTree Hospitality Group's earnings have shrunk is quite puzzling. So there could be some other explanations in that regard. For instance, the company's business may be deteriorating. Moreover, GreenTree Hospitality Group has been paying dividends for six years, which is a considerable amount of time, suggesting that management must have perceived that the shareholders prefer consistent dividends even though earnings have been shrinking. Overall, we have mixed feelings about GreenTree Hospitality Group. Even though it appears to be retaining most of its profits, given the low ROE, investors may not be benefitting from all that reinvestment after all. The low earnings growth suggests our theory correct. Wrapping up, we would proceed with caution with this company and one way of doing that would be to look at the risk profile of the business. Our risks dashboard would have the 4 risks we have identified for GreenTree Hospitality Group. — Investing narratives with Fair Values Vita Life Sciences Set for a 12.72% Revenue Growth While Tackling Operational Challenges By Robbo – Community Contributor Fair Value Estimated: A$2.42 · 0.1% Overvalued Vossloh rides a €500 billion wave to boost growth and earnings in the next decade By Chris1 – Community Contributor Fair Value Estimated: €78.41 · 0.1% Overvalued Intuitive Surgical Will Transform Healthcare with 12% Revenue Growth By Unike – Community Contributor Fair Value Estimated: $325.55 · 0.6% Undervalued View more featured narratives — Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data