Naf Naf: call for tenders issued to find buyers

Naf Naf employees are yet again facing a time of uncertainty. Less than a year after the French womenswear chain changed hands after receivership proceedings, it was again placed in receivership on May 30. A search for buyers has just been triggered by the court in Bobigny, seeking investors wanting to acquire all or part of Naf Naf, which had been bought by its Turkish supplier Migiboy Tekstil in June 2024.
According to the call for tenders issued by the court, Naf Naf currently has 588 employees and operates 102 directly owned stores and 11 affiliated ones in France. In addition, it has 90 retail concessions and five stores outside France. The Migi Naf Naf company, which owns the chain, generated revenue of €47.5 million over a nine-month period, from June 2024 to March 2025. The last reported revenue result for Naf Naf was €141 million in fiscal 2022, over 12 months.
Potential buyers must put forward their bid by July 2, 2025. A hearing has also been scheduled on July 23, while a six-month monitoring period for Naf Naf is ongoing. Will the chain, which was set up by the Pariente brothers in 1973, attract international interest? In the case of another French womenswear chain, Jennyfer, which went into liquidation in April, potential buyers opted to bid for only a small part of the store fleet (involving approximately 30% of the workforce).
Naf Naf's current owners have indicated to the company's employee representatives and the court that they are keen to implement a business continuity plan. Migiboy Tekstil, which kept 90% of the employees when it acquired Naf Naf last year, is the chain's fourth owner in less than a decade. Previously, Naf Naf was the property of French group Vivarte, which sold it to Chinese group La Chapelle in 2018. After filing for receivership in 2020, Naf Naf was then bought by Franco-Turkish group SY International, but had to file for receivership again in 2023.

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