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Fashion United
a day ago
- Business
- Fashion United
French fashion retail in transition: overview of a reinvented sector
This year, in France, of over 2,000 shop openings recorded by Newmark, only 13 percent concerned the fashion sector. This figure, far from anecdotal, reflected the major shift currently shaping fashion retail and redrawing the landscape of our shopping streets. The turning point began in late 2019. Progressively, more and more mid-range fashion brands closed their shops. While the total number of points of sale for fashion brands with at least 30 shops in France still progressed slightly (2 percent) between 2015 and 2019, a recent survey by Newmark indicated a decrease of 16 percent between 2019 and 2024. Fashion remained one of the most present sectors in the commercial landscape, but its weight weakened in favour of the catering and food sectors. In Paris, at the beginning of 2024, the clothing and footwear sectors were among those closing more than they opened. Conversely, the catering and food sectors opened more locations than they closed. This decrease was not only due to the liquidations and receiverships that have hit brands (Camaieu, Naf Naf, André, etc.) hard in recent years; it also occurred due to optimisation plans by fashion leaders whose financial health remained good. Boosted by the growth of their online sales, the heavyweights of clothing chose to close several of their shops. The Inditex group, parent company of Zara, was an excellent example. Since 2019, the Spanish giant reduced the number of its shops worldwide by 26 percent while increasing their average surface area by 24 percent. In France, the group notably closed shops in several shopping centres and, in parallel, carried out flagship extension projects in major Parisian thoroughfares as well as in regional shopping centres. Parisian retail and its newcomers In Paris, things were not going too badly: the vacancy rate stabilised, high-end beauty and sportswear concepts multiplied, and the number of luxury boutique openings increased (although still far from the 2022 peak). In 2025, the Golden Triangle (rue François 1er in particular) continued to attract high-end and cutting-edge fashion brands, as did rue Saint-Honoré and the Marais. In addition to these areas, the most popular thoroughfares in the capital remained the avenue des Champs-Élysées, rue de la Paix and place Vendôme, rue de Passy, rue de Rivoli and avenue de l'Opéra, particularly for the restaurant sector. The arrival of many foreign brands (all sectors combined) was also noted. 103 new entrants were recorded in France in 2024, while for the current year, 75 projects had already been identified. In 2025 (as in 2024), catering (35 percent) and fashion (28 percent) were the two sectors most affected by these newcomers, followed by leather goods and accessories (8 percent), beauty and well-being (4 percent). In Paris, new foreign fashion, streetwear and sportswear brands favoured the Marais district, while outside the capital, new entrants preferred commercial areas and major shopping centres such as Val d'Europe, Westfield, La Part-Dieu. Among the foreign fashion brands to have opened their own shops in 2025 were Alysi (Paris 7e), Name It (Roubaix), Reformation (Paris 4e), and Unfeigned (Paris 3e). Twinset Milano, boutique in the Marais district, Paris. Credits: Twinset Milano Fashion in shopping centres While fashion accounted for only 13 percent of the 2,000 potential shop openings identified by Newmark in 2025, catering represented 28 percent and food 17 percent. These two sectors, along with leisure and discount, formed the main drivers of new developments, particularly in shopping centres. As FashionUnited noted in 2023, the clothing and accessories segment, which once attracted crowds in the aisles of shopping malls, lost ground to brands from other sectors such as Action, Boulanger, and Gifi. However, it should be remembered that some fashion brands continued to develop in suburban commercial areas. Besson, Chaussea, Zeeman, Takko Fashion, Vib's, Naomy, We Are Select and Size Factory were the main examples.(AFP)
Fashion Network
11-06-2025
- Business
- Fashion Network
Naf Naf: call for tenders issued to find buyers
Naf Naf employees are yet again facing a time of uncertainty. Less than a year after the French womenswear chain changed hands after receivership proceedings, it was again placed in receivership on May 30. A search for buyers has just been triggered by the court in Bobigny, seeking investors wanting to acquire all or part of Naf Naf, which had been bought by its Turkish supplier Migiboy Tekstil in June 2024. According to the call for tenders issued by the court, Naf Naf currently has 588 employees and operates 102 directly owned stores and 11 affiliated ones in France. In addition, it has 90 retail concessions and five stores outside France. The Migi Naf Naf company, which owns the chain, generated revenue of €47.5 million over a nine-month period, from June 2024 to March 2025. The last reported revenue result for Naf Naf was €141 million in fiscal 2022, over 12 months. Potential buyers must put forward their bid by July 2, 2025. A hearing has also been scheduled on July 23, while a six-month monitoring period for Naf Naf is ongoing. Will the chain, which was set up by the Pariente brothers in 1973, attract international interest? In the case of another French womenswear chain, Jennyfer, which went into liquidation in April, potential buyers opted to bid for only a small part of the store fleet (involving approximately 30% of the workforce). Naf Naf's current owners have indicated to the company's employee representatives and the court that they are keen to implement a business continuity plan. Migiboy Tekstil, which kept 90% of the employees when it acquired Naf Naf last year, is the chain's fourth owner in less than a decade. Previously, Naf Naf was the property of French group Vivarte, which sold it to Chinese group La Chapelle in 2018. After filing for receivership in 2020, Naf Naf was then bought by Franco-Turkish group SY International, but had to file for receivership again in 2023.
Fashion Network
11-06-2025
- Business
- Fashion Network
Naf Naf: call for tenders issued to find buyers
Naf Naf employees are yet again facing a time of uncertainty. Less than a year after the French womenswear chain changed hands after receivership proceedings, it was again placed in receivership on May 30. A search for buyers has just been triggered by the court in Bobigny, seeking investors wanting to acquire all or part of Naf Naf, which had been bought by its Turkish supplier Migiboy Tekstil in June 2024. According to the call for tenders issued by the court, Naf Naf currently has 588 employees and operates 102 directly owned stores and 11 affiliated ones in France. In addition, it has 90 retail concessions and five stores outside France. The Migi Naf Naf company, which owns the chain, generated revenue of €47.5 million over a nine-month period, from June 2024 to March 2025. The last reported revenue result for Naf Naf was €141 million in fiscal 2022, over 12 months. Potential buyers must put forward their bid by July 2, 2025. A hearing has also been scheduled on July 23, while a six-month monitoring period for Naf Naf is ongoing. Will the chain, which was set up by the Pariente brothers in 1973, attract international interest? In the case of another French womenswear chain, Jennyfer, which went into liquidation in April, potential buyers opted to bid for only a small part of the store fleet (involving approximately 30% of the workforce). Naf Naf's current owners have indicated to the company's employee representatives and the court that they are keen to implement a business continuity plan. Migiboy Tekstil, which kept 90% of the employees when it acquired Naf Naf last year, is the chain's fourth owner in less than a decade. Previously, Naf Naf was the property of French group Vivarte, which sold it to Chinese group La Chapelle in 2018. After filing for receivership in 2020, Naf Naf was then bought by Franco-Turkish group SY International, but had to file for receivership again in 2023.
Fashion Network
11-06-2025
- Business
- Fashion Network
Naf Naf: call for tenders issued to find buyers
Naf Naf employees are yet again facing a time of uncertainty. Less than a year after the French womenswear chain changed hands after receivership proceedings, it was again placed in receivership on May 30. A search for buyers has just been triggered by the court in Bobigny, seeking investors wanting to acquire all or part of Naf Naf, which had been bought by its Turkish supplier Migiboy Tekstil in June 2024. According to the call for tenders issued by the court, Naf Naf currently has 588 employees and operates 102 directly owned stores and 11 affiliated ones in France. In addition, it has 90 retail concessions and five stores outside France. The Migi Naf Naf company, which owns the chain, generated revenue of €47.5 million over a nine-month period, from June 2024 to March 2025. The last reported revenue result for Naf Naf was €141 million in fiscal 2022, over 12 months. Potential buyers must put forward their bid by July 2, 2025. A hearing has also been scheduled on July 23, while a six-month monitoring period for Naf Naf is ongoing. Will the chain, which was set up by the Pariente brothers in 1973, attract international interest? In the case of another French womenswear chain, Jennyfer, which went into liquidation in April, potential buyers opted to bid for only a small part of the store fleet (involving approximately 30% of the workforce). Naf Naf's current owners have indicated to the company's employee representatives and the court that they are keen to implement a business continuity plan. Migiboy Tekstil, which kept 90% of the employees when it acquired Naf Naf last year, is the chain's fourth owner in less than a decade. Previously, Naf Naf was the property of French group Vivarte, which sold it to Chinese group La Chapelle in 2018. After filing for receivership in 2020, Naf Naf was then bought by Franco-Turkish group SY International, but had to file for receivership again in 2023.
Fashion Network
11-06-2025
- Business
- Fashion Network
Naf Naf: call for tenders issued to find buyers
Naf Naf employees are yet again facing a time of uncertainty. Less than a year after the French womenswear chain changed hands after receivership proceedings, it was again placed in receivership on May 30. A search for buyers has just been triggered by the court in Bobigny, seeking investors wanting to acquire all or part of Naf Naf, which had been bought by its Turkish supplier Migiboy Tekstil in June 2024. According to the call for tenders issued by the court, Naf Naf currently has 588 employees and operates 102 directly owned stores and 11 affiliated ones in France. In addition, it has 90 retail concessions and five stores outside France. The Migi Naf Naf company, which owns the chain, generated revenue of €47.5 million over a nine-month period, from June 2024 to March 2025. The last reported revenue result for Naf Naf was €141 million in fiscal 2022, over 12 months. Potential buyers must put forward their bid by July 2, 2025. A hearing has also been scheduled on July 23, while a six-month monitoring period for Naf Naf is ongoing. Will the chain, which was set up by the Pariente brothers in 1973, attract international interest? In the case of another French womenswear chain, Jennyfer, which went into liquidation in April, potential buyers opted to bid for only a small part of the store fleet (involving approximately 30% of the workforce). Naf Naf's current owners have indicated to the company's employee representatives and the court that they are keen to implement a business continuity plan. Migiboy Tekstil, which kept 90% of the employees when it acquired Naf Naf last year, is the chain's fourth owner in less than a decade. Previously, Naf Naf was the property of French group Vivarte, which sold it to Chinese group La Chapelle in 2018. After filing for receivership in 2020, Naf Naf was then bought by Franco-Turkish group SY International, but had to file for receivership again in 2023.
