
Editorial: Gas is cheaper this Memorial Day. So why does your wallet still feel lighter?
You pull into the gas station, surprised to see a $3.49 pump price staring back at you. That's cheaper than last summer. So why doesn't it feel like a win?
Maybe because inside the grocery store, the steak for your Memorial Day cookout costs $16, and it wasn't even a pricey cut. And the soda aisle? A 12-pack costs $9. So the tank might be full, but the wallet still feels empty.
Memorial Day is synonymous with cookouts and time spent outside — or in the garage, if you're a Chicago suburbanite. This weekend is our bridge to summer.
For a long time, the big decision for Memorial Day was whether to stay home or hit the road to take advantage of the extra day off. The open road still calls Americans; AAA anticipates 39.4 million drivers will have traveled by car across the U.S. this holiday weekend and more will plan to travel in coming weeks as the kids gets out of school.
Gas may be down, but AAA shows domestic flights today are 2% pricier versus 2024, when they hardly were cheap. So with prices rising across the board, many families now have to weigh whether travel is worth the squeeze.
Many of us will have chosen a nice Monday gathering with friends and family. But sirloin steak is up 13% this year. Hosting a group of eight might cost you $30 more than it did last May. Add soda, chips, and burgers, and your backyard barbecue is suddenly flirting with triple digits — and that's before dessert.
Restaurant dining on a road trip isn't cheap, either. Eating out costs are up 3.9%, and while the spike has come down from its peak, diners still notice a hefty increase on their bills. At some restaurants, the price spike is even more obvious.
Take IHOP, once a reliable budget option: A milkshake now costs $7.99, up from $3.99 five years ago. The Two x Two x Two meal? It jumped from $5.49 in 2020 to $12.59 today, according to FinanceBuzz.
And that's just the food. We don't make decisions about travel in isolation, we consider our ability to afford a trip. Other unavoidable costs —such as child care, which rose about 6% last year, and car insurance, up more than 20% — are taking even bigger bites out of household budgets and making it harder to justify expensive travel plans.
It's not just higher prices — it's weaker buying power. Wages lagged inflation in 2021 and 2022, meaning people earned more but could afford less. Only recently have paychecks begun to stabilize.
According to government data, the average worker's pay in April 2024 was about 4% higher than it was a year earlier.
But once you factor in inflation, that boost disappears. In 2021 and 2022, prices rose so fast that paychecks couldn't keep up, meaning people could actually buy less even if they were earning more. Lately, because inflation has slowed, take-home pay is holding steady or rising slightly — but most people still haven't fully caught up.
Until real wages consistently outpace inflation — and the cost of essentials stabilizes — it will continue to feel like 'everything's more expensive' even if paychecks are technically bigger.
This helps explain why people are eating out less and cutting back on nonessentials.
A recent KPMG survey found that nearly 4 in 10 consumers reported a decline in household income (double last year's finding) and 70% of respondents said they believe a recession is likely soon. Overall, the survey showed people plan to spend about 7% less on restaurants this summer, looking for ways to cut back costs.
Still, KPMG's analysis shows Americans are still planning to travel this summer — and at an even higher clip than last year. That's the good news, and maybe it means that while we're tightening our belts at the moment, we're all hopeful that things won't stay this way forever.
We've likely seen the peak of inflation. But not the peak of pain. Until wages rise faster than prices — and stay ahead — Americans won't feel like they're getting anywhere. This summer may be cheaper at the pump, but economic pressure still rides shotgun.
Submit a letter, of no more than 400 words, to the editor here or email letters@chicagotribune.com.

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